1% full-service listing representation directly through Eaton in Florida and Texas. Selling in another state? Ask about 1% full-service listings in markets with confirmed independent local brokerage partners.
Outside Florida and Texas, the 1% listing option is available only where a participating independently licensed local brokerage confirms coverage, services and written acceptance. Coverage is not guaranteed. Any buyer-broker compensation is separate and seller-directed.
Our nationwide seller directory accepts inquiries for all 50 states and Washington, DC. Local 1% full-service listings are available only where an independent licensed brokerage has agreed to serve the market and confirms the seller's terms in writing.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Payment due when instructed under the signed agreement; non-refundable once live.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
These are the two main seller coverage pages. Each one explains the same listing options with state-specific market links.
Listing help for Florida sellers comparing FSBO, flat fee MLS, discount brokers, and traditional agents. Direct city pages also include Sarasota, Cape Coral, Tallahassee, Florida Keys, Key West, Key Largo, Marathon, and Islamorada.
Listing help for Texas sellers comparing FSBO, flat fee MLS, discount brokers, and traditional agents.
Jump to a Florida region page, or use the main Florida page if you want the simplest route.
Central Florida seller options for Orlando, Lake Nona, Winter Park, Celebration, Kissimmee, Davenport, and nearby areas.
Listing options for Miami, Fort Lauderdale, Boca Raton, Palm Beach, Jupiter, and surrounding South Florida markets.
Seller-focused listing options for Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel, Sarasota, and Bradenton.
Listing options for Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel, and nearby markets.
MLS exposure and seller support for Jacksonville, St. Augustine, Daytona Beach, Ormond Beach, Palm Coast, and Port Orange.
Lower-cost listing options for Pensacola, Gulf Breeze, Navarre, Destin, Fort Walton Beach, Panama City Beach, and nearby areas.
Jump to a Texas region page, or use the main Texas page if you want the simplest route.
Lower-cost listing options for Dallas, Fort Worth, Arlington, Frisco, Plano, McKinney, Denton, and nearby North Texas markets.
Seller-focused listing options for Houston, Galveston, League City, Pearland, Katy, The Woodlands, Sugar Land, and nearby areas.
Listing options for Austin, Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos, and nearby Central Texas markets.
MLS exposure and seller support for San Antonio, New Braunfels, Boerne, Schertz, Cibolo, Seguin, and nearby communities.
Listing help for sellers across North Texas, including suburban, rural, lake-area, and fast-growing communities around DFW.
Direct city pages include Beaumont, Richmond, Arlington, Abilene, College Station, San Angelo, Round Rock, Plano, West Texas, and Texas Panhandle. Use the main Texas page for the statewide overview of 1% Full-Service, $99 MLS Basic, and $499 FSBO Plus.
Most sellers do not need a local office visit to get real MLS exposure and a smart listing path. They need clear options, fast communication, and help at the level they choose.
For sellers who want guidance through listing, showings, offers, negotiation, contract details, title, and closing.
Choose $99 MLS Basic for lean MLS entry or $499 FSBO Plus for MLS entry and edits while you manage the sale.
Helpful for sellers who considered selling by owner but want more exposure or a backup path to full service.
Start with Florida or Texas, then jump to a local market page if one matches your property.
Pick 1% full service if you want support, or $499 FSBO Plus if you want to stay hands-on.
Use the sign-up form to send the address, seller details, photos, and preferred listing path.
The goal is not just to be cheaper. The goal is to help sellers save money while still getting a real path to MLS exposure and a professional sale.
Coverage depends on the property location, MLS access, MLS rules, and service plan. The easiest way to confirm is to send the property address through the sign-up form or call/text 561-938-0000 for Florida or 561-938-0000 for Texas.
Use the city or region page if it matches your property. Use the Florida or Texas page if you want the broader overview of 1% Full-Service, $99 MLS Basic, and $499 FSBO Plus.
Yes. The listed markets are popular coverage pages, not the only possible areas. Send the property address and we can confirm the best listing path.
Availability can depend on the property location, MLS rules, and whether the listing can be handled properly as MLS-only. Start with the address and selected plan so coverage can be confirmed.
Choose the 1% full-service plan. It is designed for sellers who want lower listing costs while still getting representation, communication, offer help, and contract-to-close support.
Choose your state, pick your plan, or start now with your property address.
Real Eaton activity
Service availability depends on the property, MLS coverage and selected plan. The activity map shows the broad footprint Eaton has built across both states.
These city guides go beyond a service-area list with local seller issues, transaction proof, seller FAQs and the choice between 1% Full Service, $499 FSBO Plus and $99 MLS Basic.
Full market directory
Use this directory to jump directly to the city or regional seller page closest to your property. Each market page connects back to Eaton’s 1% Full Service, $499 FSBO Plus and $99 MLS Basic options.
Florida and Texas sellers • stephen@theeatonco.com • 561-938-0000
Eaton Real Estate Company LLC. Listing services and availability may vary by property, MLS, and state requirements. The 1% plan includes full-service listing representation. $99 MLS Basic includes a 6-month MLS listing, up to 10 seller-supplied photos, two included listing-change requests and email support; payment is due after signing, before MLS preparation. The $499 FSBO Plus listing may go live before payment; payment timing follows the signed agreement and broker instructions. The fee becomes non-refundable once the listing is live. The plan does not include broker representation. Buyer-agent compensation, if offered, is separate and chosen by the seller. Review all listing documents before signing.
