Listing help for sellers across Florida and Texas
Find your Florida or Texas market, then choose $99 MLS Basic, $499 FSBO Plus or 1% Full Service. Both DIY plans are seller-managed; 1% includes seller representation and support through closing.
Coverage and MLS availability may vary by property location, MLS rules, and service plan. Start with your state or send the property address through the sign-up form.
Florida + Texas · One family brokerage
Three ways to sell in Florida and Texas.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent communication, showings and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Start with Florida or Texas.
These are the two main seller coverage pages. Each one explains the same listing options with state-specific market links.
Florida Coverage
Listing help for Florida sellers comparing FSBO, flat fee MLS, discount brokers, and traditional agents. Direct city pages also include Sarasota, Cape Coral, Tallahassee, Florida Keys, Key West, Key Largo, Marathon, and Islamorada.
Texas Coverage
Listing help for Texas sellers comparing FSBO, flat fee MLS, discount brokers, and traditional agents.
Popular Florida seller pages.
Jump to a Florida region page, or use the main Florida page if you want the simplest route.
Orlando
Central Florida seller options for Orlando, Lake Nona, Winter Park, Celebration, Kissimmee, Davenport, and nearby areas.
Miami / South Florida
Listing options for Miami, Fort Lauderdale, Boca Raton, Palm Beach, Jupiter, and surrounding South Florida markets.
Tampa Bay
Seller-focused listing options for Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel, Sarasota, and Bradenton.
Southwest Florida
Listing options for Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel, and nearby markets.
Jacksonville / Daytona
MLS exposure and seller support for Jacksonville, St. Augustine, Daytona Beach, Ormond Beach, Palm Coast, and Port Orange.
Florida Panhandle
Lower-cost listing options for Pensacola, Gulf Breeze, Navarre, Destin, Fort Walton Beach, Panama City Beach, and nearby areas.
Popular Texas seller pages.
Jump to a Texas region page, or use the main Texas page if you want the simplest route.
Dallas / Fort Worth
Lower-cost listing options for Dallas, Fort Worth, Arlington, Frisco, Plano, McKinney, Denton, and nearby North Texas markets.
Houston / Galveston
Seller-focused listing options for Houston, Galveston, League City, Pearland, Katy, The Woodlands, Sugar Land, and nearby areas.
Austin / Central Texas
Listing options for Austin, Round Rock, Georgetown, Cedar Park, Pflugerville, San Marcos, and nearby Central Texas markets.
San Antonio
MLS exposure and seller support for San Antonio, New Braunfels, Boerne, Schertz, Cibolo, Seguin, and nearby communities.
North Texas
Listing help for sellers across North Texas, including suburban, rural, lake-area, and fast-growing communities around DFW.
Texas Coverage
Direct city pages include Beaumont, Richmond, Arlington, Abilene, College Station, San Angelo, Round Rock, Plano, West Texas, and Texas Panhandle. Use the main Texas page for the statewide overview of 1% Full-Service, $99 MLS Basic, and $499 FSBO Plus.
Online-first listing help can still feel professional.
Most sellers do not need a local office visit to get real MLS exposure and a smart listing path. They need clear options, fast communication, and help at the level they choose.
Full-service support
For sellers who want guidance through listing, showings, offers, negotiation, contract details, title, and closing.
Seller-managed MLS options
Choose $99 MLS Basic for lean MLS entry or $499 FSBO Plus for more photos, changes, and support while you manage the sale.
FSBO-friendly path
Helpful for sellers who considered selling by owner but want more exposure or a backup path to full service.
Find your area, then start your listing.
Choose your state
Start with Florida or Texas, then jump to a local market page if one matches your property.
Choose your listing option
Pick 1% full service if you want support, or $499 FSBO Plus if you want to stay hands-on.
Send the property details
Use the sign-up form to send the address, seller details, photos, and preferred listing path.
Discount listing options should still feel serious.
The goal is not just to be cheaper. The goal is to help sellers save money while still getting a real path to MLS exposure and a professional sale.
Quick answers before you start.
Do you cover all of Florida and Texas?
Coverage depends on the property location, MLS access, MLS rules, and service plan. The easiest way to confirm is to send the property address through the sign-up form or call/text 409-996-9999.
Should I use the state page or a city page?
Use the city or region page if it matches your property. Use the Florida or Texas page if you want the broader overview of 1% Full-Service, $99 MLS Basic, and $499 FSBO Plus.
Can I still start if I do not see my city listed?
Yes. The listed markets are popular coverage pages, not the only possible areas. Send the property address and we can confirm the best listing path.
Is the $499 option available everywhere?
Availability can depend on the property location, MLS rules, and whether the listing can be handled properly as MLS-only. Start with the address and selected plan so coverage can be confirmed.
What if I want help instead of MLS-only?
Choose the 1% full-service plan. It is designed for sellers who want lower listing costs while still getting representation, communication, offer help, and contract-to-close support.
Ready to find your listing path?
Choose your state, pick your plan, or start now with your property address.
Real Eaton activity
Florida and Texas seller coverage backed by real listing activity
Service availability depends on the property, MLS coverage and selected plan. The activity map shows the broad footprint Eaton has built across both states.
Florida and Texas sellers • stephen@theeatonco.com • 409-996-9999
Eaton Real Estate Company LLC. Listing services and availability may vary by property, MLS, and state requirements. The 1% plan includes full-service listing representation. $99 MLS Basic includes a 6-month MLS listing, up to 10 seller-supplied photos, two included listing-change requests and email support; payment is due after signing, before MLS preparation. The $499 FSBO Plus fee is due after the seller reviews and confirms the live MLS listing; the fee is nonrefundable once paid, and the plan does not include broker representation. Buyer-agent compensation, if offered, is separate and chosen by the seller. Review all listing documents before signing.