1% Full-Service Listing for Estero Sellers.
Estero’s gated communities, newer development, condos, and proximity to major Southwest Florida destinations create a market where online presentation and accurate community information matter from the first day on market. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Pick the service level that matches how much you want to handle.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
MLS Basic
Lean MLS advertising for listing-ready sellers.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 listing changes included, then $25/change
- Email support only
- Seller handles inquiries, showings, forms, offers, contracts and closing
- No CMA or pricing guidance
- No photography or yard-sign add-ons
- No brokerage relationship
FSBO Plus
MLS advertising with more flexibility while you manage the transaction.
- 6-month MLS listing
- Maximum MLS photos
- Unlimited reasonable listing changes
- Phone + email support
- Seller handles inquiries, showings, forms, offers, contracts and closing
- No CMA or pricing guidance
- Optional photography $199 and yard sign $99
- No brokerage relationship
Full Service
Pricing, marketing and seller representation through closing.
- CMA and pricing guidance
- MLS setup and syndication
- Showing coordination and buyer-agent feedback
- Seller provides reasonable property access
- Offer review and negotiation
- Contract-to-close support
- Paid at closing only if sold
- Cancel anytime for $0
October 2026 market focus: Estero is dominated by gated, amenity-oriented communities, condos and newer development along the I-75 and Corkscrew corridors. HOA or club costs, community amenities, builder competition, roof and storm-related updates and location within the village should shape pricing.
Market the property the way a real buyer will compare it.
Estero’s gated communities, newer development, condos, and proximity to major Southwest Florida destinations create a market where online presentation and accurate community information matter from the first day on market.
Property-specific pricing
Use the closest relevant sold and active competition instead of broad city averages.
Online presentation
Complete listing data, clean photos and fast answers help buyers evaluate the property before a showing.
HOA and community details
Have current dues, restrictions and community information ready when they apply.
Major-system ages
Roof, HVAC, windows and other high-cost items can shape negotiation. Dates and records reduce uncertainty.
Access and showing plan
Make the property easy for qualified buyer agents to schedule and show.
Offer quality
Compare financing, inspection terms, concessions, appraisal exposure and timeline alongside price.
- Confirm property and HOA information
- Gather repair and system records
- Prepare clean, bright photos
- Set access instructions
- Review nearby active competition
- Define your preferred closing timeline
Estero resales compete at the community level.
Estero buyers often compare homes inside the same gated or master-planned community and may also compare nearby builder inventory. HOA costs, amenities, lot position, upgrades and move-in timing can be more important than a broad city average.
Same-community comps
Use the closest sales and active listings inside the same or directly competing community.
Builder competition
Compare incentives, upgrade packages and move-in timing with the resale’s condition and price.
Association details
Have dues, restrictions, amenities and current documents ready before buyers start comparing options.
Estero plus nearby seller markets.
Coverage also extends through Bonita Springs, Miromar Lakes, Fort Myers, Coconut Point, and south Lee County.
Common questions before listing.
What does 1% Full Service include?
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
When is the 1% fee paid?
At closing only if the property sells, subject to the signed agreement.
Can I cancel?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Can I use MLS-only instead?
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
Is buyer-agent compensation included?
No. If offered, it is separate, negotiable and chosen by the seller.
Start with your Estero address.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.