Eaton Real Estate Company · Florida sellers · Full-service for 1%
Full-service representation for 1%. Prefer to manage the sale yourself? Compare $99 MLS Basic and $499 FSBO Plus. Selling 5+ properties? Portfolio pricing →
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Payment due when instructed under the signed agreement; non-refundable once live.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
2026 Florida fee comparison
Reduced-fee full service and flat-fee MLS are not the same product. Compare the seller-side price, whether you receive representation, and how much of the sale you must manage yourself.
Source: Florida Realtors, August 2026 statewide housing report. Local conditions vary by market, property type and price point. Sellers comparing $99 MLS options can also review Flat Fee MLS Sells vs. Eaton.
| Company | Advertised seller-side price | Service model | What the seller should know |
|---|---|---|---|
| Eaton Eaton Real Estate Company | 1% Full-Service, no minimum $499 FSBO Plus $99 MLS Basic | Direct Florida brokerage: representation or MLS-only | Choose full seller representation or a seller-managed MLS listing. The 1% listing fee is paid only if sold. |
| Clever Real Estate | 1.5% at closing $3,000 minimum | Agent marketplace / matching service | Full-service representation through a participating local agent; minimum affects homes below $200,000. |
| Redfin | 2% sell-only example effective 1% with qualifying buy + sell | Full-service brokerage | The 1% headline rate requires also buying with Redfin within 365 days; minimums and market terms apply. |
| Houzeo | $399 Bronze, $0 at close higher tiers vary | Technology-led flat-fee MLS | DIY-oriented MLS listing platform. Compare photo limits, listing changes and any closing percentage on higher tiers. |
| Beycome | $99 Basic $399 Enhanced · $999 Concierge | Flat-fee MLS / seller platform | True flat-fee entry tier; seller involvement remains substantial, especially on lower packages. |
| List With Freedom | $89 + 0.5% at close $195/$395 tiers + 0.25% | Flat-fee MLS with closing percentage | Low upfront price, but current plans also advertise a percentage due at closing. Compare total cost, not only the headline fee. |
Current public pricing sources: Clever · Redfin · Houzeo · Beycome · List With Freedom. Buyer-agent compensation, if offered, is separate and negotiable.
At Florida’s $415,000 August median single-family price, a 3% listing-side example is $12,450 versus $4,150 at 1% — an $8,300 difference. The 3% figure is an illustration, not a fixed or required rate. See the 1% Full-Service plan →
MLS-Only is intended for sellers who will manage pricing decisions, inquiries, showings, offers, contracts and closing coordination themselves. FSBO Plus is $499 statewide for seller-managed service. See the $499 FSBO Plus option →
Compare low commission Realtors: Florida statewide comparison · Orlando low commission Realtors · Miami low commission Realtors · Tampa low commission Realtors · Florida selling-cost calculator
Which plan fits you?
You are not choosing between “cheap” and “good.” You are choosing how much responsibility you want after buyers start calling.
Choose full service for broker help from listing through closing.
Choose MLS-only if you want exposure and are ready to run the sale.
4.9 stars across 61 total Zillow reviews, including 36 seller reviews.
Florida coverage
Online-first service makes it possible to support sellers in major Florida markets without requiring an in-person listing appointment.
Orlando, Celebration, Kissimmee, Lake Nona, Winter Park, and Davenport.
Orlando 1% listing services →Miami, Fort Lauderdale, Boca Raton, Palm Beach, Jupiter, and nearby areas. Port St. Lucie seller page →
Low commission Realtors Miami →Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel, Sarasota, and nearby Gulf Coast markets.
Tampa seller options →Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, and Marco Island.
Fort Myers seller options →Jacksonville, St. Augustine, Daytona Beach, Palm Coast, and Port Orange.
Jacksonville and Daytona →Pensacola, Navarre, Destin, Fort Walton Beach, and Panama City Beach.
Panhandle seller options →North Florida seller coverage with 1% Full-Service and $499 FSBO Plus seller-managed service.
Tallahassee seller options →Key West, Key Largo, Marathon, Islamorada, and nearby Keys markets with address-based coverage confirmation.
Florida Keys seller options →More Florida markets
Browse additional local seller pages without leaving the Florida hub. Each page connects back to Eaton’s 1% Full Service, $499 FSBO Plus and $99 MLS Basic options.
Florida seller questions
$99 MLS Basic includes essential MLS entry and limited email support. $499 FSBO Plus adds maximum MLS photos, unlimited reasonable changes, phone/email support and document resources. Both are seller-managed and exclude CMA/pricing guidance. The 1% plan includes seller representation, pricing guidance and support through closing.
No. The 1% listing-side fee is paid at closing only if sold. $99 MLS Basic is paid after signing and before MLS preparation. $499 FSBO Plus is due when instructed under the signed agreement and is non-refundable once the listing is live.
The seller provides access, and buyers are typically shown the home by their agent. Under the 1% plan, Eaton coordinates showing requests and communicates with buyer agents. Under MLS-only, the seller manages showing communication and access.
Buyer-agent compensation, if any, is separate from Eaton’s listing fee and is negotiated. You choose what works for your property and situation after reviewing your options.
Professional photography is an optional $199 add-on with 1% Full Service and $499 FSBO Plus, subject to availability. $99 MLS Basic uses seller-supplied photos. Upload your listing photos.
The 1% listing plan is designed to be cancel-anytime, subject to the signed listing agreement and any active contract. The applicable MLS-Only fee is nonrefundable once paid.
Coverage depends on the property location, MLS rules, and the plan. Call or text 561-938-0000 with the address and we will confirm the best available listing path.
Port St. Lucie seller guide → real Eaton listings, closed sales and local review proof
Start online with 1% Full-Service, $99 MLS Basic, or $499 FSBO Plus. If you are unsure, Stephen will help you choose.
Eaton Real Estate Company LLC · Florida Broker BK3560755. All commissions and compensation are negotiable. The 1% Full-Service plan includes listing representation. The MLS-Only plan is a limited-service MLS input option and does not include representation; the seller-managed options are $99 MLS Basic and $499 FSBO Plus statewide. Buyer-agent compensation is separate and chosen by the seller. Service availability may vary by property, MLS, and applicable requirements. Review all listing documents before signing.
Eaton in Florida
Eaton combines direct broker help with a broad Florida/Texas listing footprint. Sellers work with a family brokerage rather than a national call center.
Choose your area to compare local listing options and property examples. We confirm the applicable MLS and available service from your property address.
Eaton's public listings & sales archive contains verified Florida activity across Orlando/Kissimmee, Miami, Sarasota, Cape Coral, Daytona Beach, Fort Myers Beach, Port St. Lucie and additional markets. Property-level proof remains separate from general market coverage.
