Eaton Real Estate Company
Call or Text Stephen Start My Listing

Florida seller listing options

Sell your Florida home for a 1% listing fee.

Get full-service broker representation from listing through closing. Prefer to manage the sale yourself? Choose our $500 MLS-Only plan.

Start My 1% Listing Compare Both Plans
  • Paid only if sold
  • Cancel anytime
  • Work directly with a broker
1% 1% Full-Service
$500 $500 MLS-Only
★ 4.9 Zillow 61 total reviews · 36 seller reviews
Broker direct Florida license BK3560755

Two straightforward choices

Choose support or choose control.

Both plans put your property on the MLS. The difference is who manages the sale after the listing goes live.

Most sellers choose this

Broker representation

1% of the sale price
Paid only if sold

1% Full-Service

For sellers who want to save without handling offers, negotiation, contracts, and closing alone.

  • ✓MLS listing and broad online exposure
  • ✓Pricing and listing guidance from a broker
  • ✓Showing coordination and buyer-agent communication
  • ✓Offer review, negotiation, and contract guidance
  • ✓Title and closing support through the sale
  • ✓No upfront listing commission; cancel anytime
Start My 1% Listing See full 1% plan details

MLS input only

$500 non-refundable
paid when live

$500 MLS-Only

For experienced, hands-on sellers who mainly want MLS exposure and plan to manage the transaction themselves.

  • ✓MLS entry and broad online syndication
  • ✓Your contact information provided to agents
  • •You handle inquiries, access, and showings
  • •You handle offers, negotiation, and contracts
  • •You coordinate title work and closing
  • •No brokerage representation is included
Start $500 MLS Listing See full $500 plan details

Buyer-agent compensation is separate and chosen by the seller. It is not included in either plan price. The $500 fee is nonrefundable once the listing is live.

Which plan fits you?

The right choice depends on what you want to handle.

You are not choosing between “cheap” and “good.” You are choosing how much responsibility you want after buyers start calling.

1%

I want to save, but I do not want to do this alone.

Choose full service for broker help from listing through closing.

$

I was already considering FSBO.

Choose MLS-only if you want exposure and are ready to run the sale.

4.9 ★★★★★

Lower fees. Professional seller service.

4.9 stars across 61 total Zillow reviews, including 36 seller reviews.

Read Zillow Reviews

Florida coverage

Seller listing service across Florida.

Online-first service makes it possible to support sellers in major Florida markets without requiring an in-person listing appointment.

Not sure whether your property is covered?
Call or text 561-938-0000 with the address, or start the form and we will confirm the available MLS and plan.

Florida seller questions

Clear answers before you list.

What is the main difference between the two plans?

The 1% plan includes full-service listing representation and broker guidance. The $500 plan is MLS input only: you manage calls, showings, offers, contracts, title work, and closing without representation.

Do I pay the 1% listing fee upfront?

No. The 1% listing fee is paid at closing only if the property sells. The separate $500 MLS-Only fee is due once the listing goes live.

Who shows the home to buyers?

The seller provides access, and buyers are typically shown the home by their agent. Under the 1% plan, Eaton coordinates showing requests and communicates with buyer agents. Under MLS-only, the seller manages showing communication and access.

Do I have to offer buyer-agent compensation?

Buyer-agent compensation, if any, is separate from Eaton’s listing fee and is negotiated. You choose what works for your property and situation after reviewing your options.

Are professional photos included?

No. The seller provides the listing photos. You can upload JPEG/JPG files here or email them to stephen@theeatonco.com.

Can I cancel the listing?

The 1% listing plan is designed to be cancel-anytime, subject to the signed listing agreement and any active contract. The $500 MLS-Only fee is nonrefundable after the listing goes live.

Do you cover my Florida city?

Coverage depends on the property location, MLS rules, and the plan. Call or text 561-938-0000 with the address and we will confirm the best available listing path.

Ready to keep more of your Florida home equity?

Start online with the 1% Full-Service plan or the $500 MLS-Only plan. If you are unsure, Stephen will help you choose.

Compare Both Plans Call or Text Stephen

Eaton Real Estate Company LLC · Florida Broker BK3560755. All commissions and compensation are negotiable. The 1% Full-Service plan includes listing representation. The $500 MLS-Only plan is a limited-service MLS input option and does not include representation. Buyer-agent compensation is separate and chosen by the seller. Service availability may vary by property, MLS, and applicable requirements. Review all listing documents before signing.