Percentage plan
1% of sale price
A true 1% plan without a minimum stays at 1% across different home prices. On a $400,000 sale, 1% is $4,000; on a $700,000 sale, it is $7,000.
Florida sellers can choose percentage-fee brokerages, flat-fee full-service companies, agent-matching services and seller-managed MLS plans. This guide compares current published pricing and service structures without pretending every “low fee” offer is the same product.
Compare the structure, not just the headline
Eaton publishes this page and is included below. We do not assign ourselves or competitors a winner score. Fees and package terms can change, and local availability can vary, so verify current terms with the provider before signing.
| Provider | Published listing-side pricing | Minimum / extra fee structure | Service model | What to verify |
|---|---|---|---|---|
| Eaton Real Estate Company | 1% Full Service | No minimum; listing-side fee paid at closing only if sold | Broker representation from pricing through closing; $99 MLS Basic and $499 FSBO Plus are seller-managed alternatives | Photography and yard sign are optional; buyer-agent compensation, if offered, is separate and seller-selected |
| Clever Real Estate | 1.5% through its agent-matching program | $3,000 minimum; paid at closing if sold | Matches sellers with participating local agents at a negotiated rate | The specific Florida agent and brokerage providing the representation |
| Redfin | Standard listing fees currently range from 2%–3%; qualifying sell-and-buy customers may receive a 1% effective listing fee | Minimum commissions and terms apply | Redfin agent service; fee depends on service and qualification | Your local fee, minimum and whether the 1% sell-and-buy condition applies |
| Flat Fee Susie | $1,500 limited full-service package plus a 0.25% compliance fee at closing; lower-cost MLS-only options also advertised | 0.25% compliance fee applies at closing | Mix of MLS-only and limited/full-service packages | Package-specific coverage, showing service availability and what transaction help is included |
| Flat Fee Florida Realty | $5,895 full-service flat fee for listings up to $1.2M | No upfront fee; advertised as payable only when sold | Florida brokerage advertising full-service representation, photography, showing management and negotiation | Pricing for homes above $1.2M and local service availability |
| GetMoreOffers.com | PRO full-service plan currently advertises $699 upfront + 0.875% at closing | Minimum-fee conditions apply on lower-priced homes | Florida flat-fee/low-commission platform with limited-service and full-service packages | The exact package, upfront amount, minimum and representation level |
Buyer-agent compensation is separate from the listing-side prices above unless a provider expressly says otherwise. Any buyer-agent compensation a seller chooses to offer is negotiable.
Why Florida sellers should calculate the actual dollars
A true 1% plan without a minimum stays at 1% across different home prices. On a $400,000 sale, 1% is $4,000; on a $700,000 sale, it is $7,000.
A flat fee may become a lower effective percentage on higher-priced homes. A hybrid plan can combine an upfront payment, a closing percentage and a minimum. Add all pieces before comparing.
Eaton’s Florida structure
Local comparisons
Florida seller FAQ
Usually not. Listing-side pricing and buyer-agent compensation are separate. A seller may choose whether to offer buyer-agent compensation and how much; it is negotiable.
No. Eaton’s 1% listing-side fee has no minimum and is paid at closing only if the property sells.
The $99 plan is a seller-managed MLS-entry service. The 1% plan includes broker representation, pricing guidance, communication, showing coordination, negotiation and contract-to-close support.
Because the dollar fee does not automatically rise with the sale price. But compare the service scope and any other charges before concluding it is the lower-cost option for your needs.
Eaton Real Estate Company publishes this page and is included in the comparison. We do not assign ourselves or competitors a winner score. Competitor pricing and terms were checked against public sources on September 28, 2026. Provider terms can change, so confirm current pricing directly before signing.
Compare Eaton’s 1% Full Service, $99 MLS Basic and $499 FSBO Plus, then choose how much of the sale you want to handle yourself.