Eaton’s direct 1% plan
$4,000 listing-side commission. The seller provides photography and access under Eaton’s standard remote-service model. No minimum.
Eaton: Direct 1% listing-side commission in Florida and Texas, no minimum, paid at closing if sold. Clever: Matches sellers to participating agents with an advertised 1.5% fee and $3,000 minimum. Eaton’s online/phone model requires the seller to supply photos and physical access; compare which service fits your home.
Ask for Eaton’s 1% listing agreement See exactly what’s included
| Category | Eaton Direct | Clever Real Estate |
|---|---|---|
| Where offered | Florida and Texas under Eaton’s licensed brokerage | National agent-matching network, subject to partner availability |
| Listing-side fee | 1% of sale price | 1.5% as advertised, $3,000 minimum |
| Listing-side minimum | None | $3,000 |
| Who represents the seller? | Eaton’s licensed brokerage directly | Independently affiliated local partner brokerage |
| Physical access and photography | Seller normally supplies photos and physical access; optional add-ons may be available | Clever says partner agents include professional photography, MLS marketing and showing assistance; confirm how the local agent manages access, open houses and any optional charges |
| Showing and offer management | Eaton handles scheduling, inquiries, negotiation and contract-to-close remotely | Partner agents provide pricing assistance, showing and open-house coordination, offer negotiations and closing work under their local listing agreement |
| Buyer-agent compensation | Seller’s choice, negotiated separately | Negotiable and separate from listing fee |
| When seller pays listing commission | At closing if sold | At closing if sold through a partner |
| Cancellation and commitment | Under Eaton’s standard 1% plan, seller can cancel without a cancellation penalty; check the signed agreement | Clever agent matching is free with no commitment; after signing, the independent brokerage’s listing agreement governs cancellation |
$4,000 listing-side commission. The seller provides photography and access under Eaton’s standard remote-service model. No minimum.
$6,000 listing-side commission using its advertised fee. A local independent brokerage provides the agreed services.
That is a $2,000 listing-side difference at a $400,000 price. It is not an apples-to-apples comparison of physical service: the actual photographs, access arrangements, and locally performed work have value and should be considered before deciding.
| Sale price | Eaton 1% | Clever 1.5% / $3k minimum | Difference |
|---|---|---|---|
| $150,000 | $1,500 | $3,000 minimum; ask Clever for a written quote | $1,500 if Clever’s fee is $3,000 |
| $250,000 | $2,500 | $3,750 | $1,250 |
| $400,000 | $4,000 | $6,000 | $2,000 |
| $600,000 | $6,000 | $9,000 | $3,000 |
Illustrative listing-side fees based on published core offers, not property-specific quotes. Clever’s own website cautions that its 1.5% listing fee may not be guaranteed for homes valued under $200,000; its $3,000 advertised minimum is a floor, not a promise of an exact fee on every lower-priced listing. Buyer-agent compensation, concessions, closing costs and optional fees are excluded. Commission terms are negotiable. Verify Clever’s current terms.
For a fair comparison, start with the listing-side fee, then add any buyer-agent compensation you independently choose, optional photography and marketing costs, seller concessions, and your other closing expenses. The service model also matters: Clever’s local partner agent may perform more physical work at the home; with Eaton’s direct 1% option, the seller normally provides photos and access.
Use Eaton’s seller net-proceeds calculator to estimate your sale, and review Eaton’s verified seller sales when evaluating the brokerage’s experience. Neither tool guarantees your sale price, timeline, or costs.
Yes. Clever says sellers can compare available local partner agents at no charge and request additional matches or walk away. That flexibility is a meaningful difference from Eaton: Eaton is a direct Florida and Texas brokerage, so a seller works with the company handling the listing rather than choosing from a network of unrelated brokerages. Before committing to either, ask who your day-to-day contact will be and who is responsible for photography, access, offer review and closing coordination.
No. Eaton’s $99 MLS Basic and $499 FSBO Plus offerings are seller-managed, limited-service options. They are not equivalent to Clever’s partner-agent representation or Eaton’s separate broker-represented 1% plan. Compare the package terms, payment timing and seller responsibilities separately from the 1% represented plan. Sellers who want pricing advice, showing scheduling, negotiation and contract-to-close help should compare the represented 1% plan instead.
In Georgia, Alabama, Louisiana and Mississippi, Eaton is targeting a 1.5% listing-side commission through independently licensed local brokerages. Availability, the final fee, minimums and included services depend on a participating local brokerage’s written terms; this is not Eaton’s direct 1% Florida/Texas plan. Compare Georgia, Alabama, Louisiana or Mississippi and request a property-specific check. Buyer-agent compensation remains separately negotiable.
The fee difference is only one part of comparing agents locally. Clever introduces sellers to an available independent partner agent; Eaton’s licensed brokerage works directly with Florida and Texas sellers by phone and online. Check property-specific service terms, the applicable MLS, marketing needs and who will provide access.
For a more personalized comparison, review Eaton’s seller net proceeds calculator and the 1% listing request. The calculator is illustrative; no seller proceeds or sale date are guaranteed.
Clever states that buyer-agent compensation is separate and negotiable. Seller choices and buyer requests should be discussed with the specific broker and reflected in the actual contracts. Eaton likewise does not require a set buyer-agent compensation percentage.
The standard 1% service operates remotely; sellers normally provide photos and property access. Eaton coordinates showings and follows through on offers and the transaction. Confirm available paid add-ons separately.
Clever says agent matching is free to consumers. If a seller completes a sale through a participating agent, the seller pays the contracted listing commission; Clever’s referral revenue comes from the agent’s commission.
No. The advertised 1.5% ($3,000 minimum) addresses the listing side, not buyer-agent compensation, concessions, optional fees or typical closing costs. The seller decides separately whether to offer buyer-agent compensation. Compare the actual listing agreement and expected net proceeds, not just the headline rate.
Before signing a listing agreement, Clever says homeowners can decline its agent matches without a charge. Once a seller signs with a matched local brokerage, cancellation depends on that brokerage’s agreement. Eaton’s standard direct 1% listing plan has no cancellation penalty, with payment terms governed by the written Eaton agreement.
You can ask about Eaton’s 1.5% target with an independent local brokerage in Georgia, Alabama, Louisiana or Mississippi. Actual partner participation, fees and services must be confirmed in writing before any listing; Eaton does not provide direct listing representation in those states.
Review exactly what Eaton’s 1% direct plan includes, then decide whether its remote-service approach fits your property.
Browse Eaton’s comparison library · Redfin vs. Eaton fees · Ideal Agent vs. Eaton fees · SimpleShowing vs. Eaton · 1 Percent Lists vs. Eaton · HomeLight vs. Eaton · 1% plan details · Request a listing agreement
Published by Eaton Real Estate Company · Updated October 24, 2026. Clever offer checked against Clever’s current official listing offer. Commission and service terms are negotiable.