Clever vs. Eaton · A seller’s guide
Understand the fee. Choose the service that fits. Eaton works directly with Florida and Texas sellers for 1%, with no minimum. Clever connects sellers with independent local agents at advertised rates starting at 1.5%. Compare the costs, on-site help and responsibilities before you decide.
Pay at closing only if sold. Cancellation terms apply; optional services have separate charges.
Both can offer lower listing costs. The useful comparison is the quote, the minimum, and who remains responsible for each step of the transaction.
What to evaluate
Eaton publishes this comparison and is one of the companies discussed. Its 1% fee is for direct listing-side representation in Florida and Texas; any buyer-agent compensation is separately set by the seller.
Eaton publishes this comparison and has a financial interest in the services described. Company logos identify the services compared and do not imply affiliation or endorsement. Clever’s public pricing was checked October 26, 2026. The services differ, and your property’s written agreement determines the final scope and fees.
Eaton’s direct 1% plan combines broker representation with online and phone service. You supply property access and normally provide photos. Clever matches you with local agents whose agreements include their own service arrangements. Both can reduce listing costs; the right choice depends on the help you need.
| What to compare | | |
|---|---|---|
| Listing-side fee | 1% of the sale price | As low as 1.5%; 2% in some markets |
| Minimum listing fee | None on the direct 1% plan | Its FAQ advertises a $3,000 minimum; confirm your market’s quote |
| Who represents you? | Eaton’s licensed Florida or Texas brokerage directly | The independent local brokerage you choose through Clever |
| Photos and physical access | Seller normally supplies photos and access. Paid add-ons may be available. | Local agents provide the services in their listing agreement. Confirm photography, showing access and any extras. |
| Pricing, offers and closing | Broker guidance, showing coordination, negotiations and contract-to-close help by phone and online | Representation and transaction support from the selected local agent |
| When commission is paid | At closing if sold | At closing if sold through a participating agent |
| Buyer-agent compensation | Seller’s choice; negotiated separately | Separate and negotiable |
| Commitment and cancellation | $0 cancellation penalty on the standard 1% plan, under the written agreement | Free matching with no obligation. A signed local brokerage agreement governs any later cancellation. |
Clever’s published rate explanation describes 1.5% in many areas and 2% in some markets; its FAQ lists a $3,000 minimum. These are listing-side fees, not the total cost of selling.
Clever also includes Eaton among the featured companies in its Dallas discount-broker guide.
Enter your estimated sale price to compare Eaton’s direct 1% fee with a Clever example using 1.5% and a $3,000 minimum. Some Clever markets charge 2%; get a written quote for your property.
*Uses the greater of 1.5% or $3,000. This is an illustration, not a Clever quote or a comparison of identical service packages. Buyer-agent compensation, optional services, concessions and other closing costs are excluded.
Request My Written 1% Plan →Minimum fees matter most on lower-priced homes. Clever’s website also says its 1.5% rate may not be guaranteed below $200,000. For a fuller estimate, add your other selling costs in Eaton’s seller net-proceeds calculator.
On a lower-priced home, compare the dollar minimum as well as the percentage. These illustrations use Eaton’s direct Florida/Texas plan and the 1.5% / $3,000 example described in Clever’s FAQ.
| Sale price | Eaton: 1%, no minimum | Clever example: 1.5%, $3,000 minimum | Difference |
|---|---|---|---|
| $150,000 | $1,500 | $3,000 | $1,500 |
| $400,000 | $4,000 | $6,000 | $2,000 |
| $750,000 | $7,500 | $11,250 | $3,750 |
The $150,000 example makes the effect of a minimum clear: a $3,000 fee equals 2% of that sale price. Clever’s homepage advertises 1.5-2% and notes limits on 1.5% availability below $200,000. Confirm the actual quote. These figures exclude buyer-agent compensation, optional extras and other closing costs; the service packages are not identical.
Get My Written 1% Listing Plan · Compare Orlando options · Compare other brokerages
The amount of on-site help you want is a useful way to choose. Compare the actual responsibilities alongside the percentage.
A practical fit for Florida and Texas sellers who are comfortable managing physical access and want broker support throughout the sale.
A useful option if you want to interview agents and choose a local brokerage for the on-site services in its agreement.
Ask either provider: Who will be my contact? Who takes the photos and provides access? What marketing is included? What costs extra? Then compare the written proposal with the help your property needs.
MLS Basic and FSBO Plus are separate, seller-managed options. They do not include the pricing, showing coordination or negotiation support in Eaton’s represented 1% plan. Compare them in the listing-services guide if you intend to manage your own sale.
You can also review Eaton’s verified seller sales when evaluating experience. Past sales do not guarantee your sale price or timing.
Work directly with Eaton by phone and online. No dollar minimum. Paid at closing if sold.
Sellers normally provide photos and physical access. Buyer-agent compensation and other selling costs are separate.
Explore the direct 1% plan →Request a local brokerage option through Eaton’s nationwide partner program.
Subject to participating broker coverage and written acceptance of the property, fee and service plan. Any minimum and included services are confirmed in that agreement.
Check partner availability →Explore state guides: Georgia · Alabama · Louisiana · Mississippi · More nationwide locations.
Outside Florida and Texas, listing representation is provided by the participating independently licensed brokerage. Brokers can explore Eaton’s referral program here.
Clear answers about fees, access and the agreement you sign.
No. Clever currently advertises listing rates as low as 1.5%, with 2% in some markets. Its FAQ lists a $3,000 minimum, and its website notes that the 1.5% rate may not be guaranteed for homes below $200,000. Request a quote for your property and compare the written terms.
No. These percentages describe the listing-side commission. Any buyer-agent compensation, concessions, optional services and other closing expenses are separate. Eaton’s direct plan does not require a set buyer-agent compensation percentage; Clever also describes that compensation as separate and negotiable.
Eaton’s standard 1% plan is delivered by phone and online. The seller normally provides photos and physical access, while Eaton coordinates showing requests and feedback. Ask about available paid add-ons if you need help with photography or another specific task.
Yes. Clever says you can compare available local matches, request more options or decline to proceed without a matching fee. Eaton’s direct Florida and Texas service means you work with Eaton’s brokerage rather than select from unrelated brokerages.
Agent matching is free to consumers. If you sell through a participating agent, you pay the listing commission in your agreement. Clever earns a referral fee from the agent’s commission at closing.
Eaton’s standard direct 1% plan has a $0 cancellation penalty, under its written agreement. Clever says you may decline agent matches at no charge. Once you sign with a matched local brokerage, that brokerage’s agreement controls cancellation.
Yes. You can request a 1% listing through an independent local brokerage in an Eaton partner market. Availability is limited to confirmed participating markets. Coverage, acceptance, any minimum and the included services must be confirmed in writing with that local broker. Start with the nationwide location guide.
Checked October 26, 2026. This is Eaton’s comparison of public offers, not an independent ranking. Commission terms are negotiable. Rates, service availability and included work can vary; use the signed agreement for your property.
Selling in Florida or Texas? Get the details of Eaton’s direct 1% plan and see whether its service model fits your property.
Choose the amount of brokerage support that suits your sale. Review our listing-side fee, the MLS-only alternative, and other brokerage options before deciding.
