1.5% listing-side target
We focus the conversation on the listing commission and the total written cost, including any minimum.

Looking to keep more equity when you sell? Ask Eaton to check whether a licensed local Georgia brokerage can offer our target 1.5% listing-side fee for your home.
No obligation to inquire · Written fee and services before you sign · Buyer-agent compensation is negotiated separately by the seller.
We focus the conversation on the listing commission and the total written cost, including any minimum.
An independent Georgia brokerage would handle the actual listing and confirm the included services.
Seller choice: Buyer-agent compensation, if any, is negotiated separately. You can review the broker’s terms before deciding.
Listing-side commissions are negotiable. Ask every brokerage for the proposed listing-side fee, any minimum dollar charge, and whether a surcharge applies when the buyer has no agent. The seller separately decides whether to offer buyer-agent compensation or concessions, and those terms can change during negotiations.
Do not confuse a full-service discount brokerage with an MLS-entry-only plan. A full-service listing should identify the responsible Georgia broker, the agent handling showings, the marketing deliverables and the person managing offers and closing deadlines.
| Illustrative sale price | At 1.5% listing-side | At 2.5% example | Difference |
|---|---|---|---|
| $250,000 | $3,750 | $6,250 | $2,500 |
| $400,000 | $6,000 | $10,000 | $4,000 |
| $600,000 | $9,000 | $15,000 | $6,000 |
Listing-side percentages are examples, not offers. No minimum fees are assumed in the table. Any separate buyer-broker compensation, seller concessions and transaction expenses are excluded.
In areas with many competing listings, compare the agent’s recent sold properties nearby, pricing adjustments, professional presentation and ability to evaluate offers beyond purchase price.
Ask how the agent presents school-zone boundaries, homeowners-association information, condition upgrades and neighborhood comparisons without overstating features or ignoring competing homes.
Clarify how flood-zone information, insurance questions, older-home condition, historic-district considerations and specialized photography are handled when relevant to the property.
Ask about local buyer demand, photo quality, sign and showing logistics, and how the agent handles a longer marketing period. A small flat dollar fee may matter more here than a headline percentage.
Georgia sellers can compare Eaton’s target 1.5% listing-side fee through participating independent Georgia-licensed brokerages with other discount providers. Ask every company for a written fee, any minimum, the named local broker and precisely what its service package covers. Explore the broader comparison library.
| Brokerage or platform | Publicly advertised model (October 2026) | Ask before signing |
|---|---|---|
| Eaton Real Estate Company
1.5% partner listing-side target for Georgia sellers |
Target 1.5% listing-side fee through an independent Georgia-licensed brokerage if participating, with actual terms confirmed in writing. Eaton directly offers 1% listings in Florida and Texas. | Ask for a local fee check, any minimum and included services. Check 1.5% options. |
| Clever Real Estate | Clever’s Georgia fee guide describes a 2% listing-side offering, while its national FAQ describes a 1.5% listing program with a $3,000 minimum. | Which Georgia program and minimum apply to your property, and which local brokerage represents you? |
| Redfin | Publicizes a 1% listing fee when a seller also buys with Redfin; listing-only rates and minimum fees depend on the market and program. | What is the listing-only fee versus the buy-and-sell fee, and what is the local minimum? |
| SimpleShowing | Advertises full-service local agents and listing-side commissions as low as 1%, including Atlanta-area service. | Is your address covered, what minimum commission applies, and what services are included? |
| 1 Percent Lists Greater Atlanta | Local brokerage promotes a 1% listing-side fee with full-service representation. | Exact franchise coverage, handling of unrepresented buyers, any fees and who personally manages the sale. |
Sources are linked to each provider’s official website or Georgia-specific consumer guide. This is not an endorsement, independent ranking or binding price quote. Georgia-specific and national Clever advertising differ, so written local terms govern.
At an illustrative $175,000 sale, 1.5% is $2,625; if a participating broker requires a $3,000 minimum, the fee would be $3,000 instead (about 1.71%). At a $400,000 sale, 1.5% would be $6,000 versus $10,000 at a hypothetical 2.5% listing-side fee. Buyer-agent compensation and other costs are separate; the local broker’s written terms control.
The actual Georgia-licensed broker should spell out comparable-market pricing, MLS entry, photos, buyer inquiries, showing coordination, offer negotiation, inspections and contract-to-close responsibilities.
Often covers MLS placement but may leave pricing, photography, access, calls, showings, offers, contracts and closing coordination to the owner. The fee is not directly comparable to full service.
For any offer, ask whether professional photography and MLS syndication are included, whether extra charges apply when a buyer has no agent, who handles inspection requests and due-diligence deadlines, and what happens if you cancel. The total expected dollars and work you retain matter more than a percentage headline.
Georgia Rule 520-1-.07(7) permits a Georgia broker to share a commission with a licensed out-of-state broker who makes a referral. Referral permission does not authorize the out-of-state broker to list, show, advise on or negotiate Georgia property without the additional Georgia authority required by law. Any actual listing representation would be carried out by an independently licensed Georgia brokerage, not by Eaton under its Florida or Texas licenses.
The Georgia Real Estate Commission’s referral guidance describes the need for written agreement and disclosure of compensated referrals. Before any referral is made, we would need the appropriate written consent and compensation disclosures, and the chosen Georgia brokerage would need to make its required written disclosures. Sellers can also verify a broker or brokerage in Georgia’s license lookup. An initial email inquiry is not an agreement to be referred or to list.
Eaton’s 1.5% listing-side target is intended for property-specific introductions to independently licensed Georgia brokerages. The Georgia brokerage determines whether it participates, its final written rate, any minimum, and the services it provides. Any lawful broker-to-broker referral compensation to Eaton is paid from the participating broker’s commission, not added as a separate seller fee. Ask about your property’s options.
Intown detached homes and Midtown or Buckhead condos require different comparable sales. For condos, obtain HOA dues, possible assessments, parking arrangements and rental restrictions before finalizing marketing; request a recent neighborhood-specific sales record.
Distinguish the City of Marietta from surrounding Cobb County mailing addresses. Have the agent verify school-zone information rather than assume an address identifies school assignment; compare renovation quality, age, HOA obligations and commute patterns.
Ask for comps appropriate to Windward, downtown Alpharetta, Avalon-area townhomes or higher-end detached subdivisions. Interior finish quality, newer construction and different HOA amenities can distort a broad-city price-per-square-foot comparison.
Compare historic-area homes with newer subdivisions, checking any applicable historic review, age-of-home conditions, Chattahoochee-adjacent flood questions and relevant HOA restrictions. Ask how local photography showcases property character.
Perimeter Center condominium and townhome listings call for HOA budgets, lending eligibility, transfer rules and building access. Detached-home sellers should insist on micro-neighborhood comps, not an undifferentiated North Atlanta average.
Where applicable, examine historic-district requirements, older-home inspections, coastal flood maps and insurance availability. Clarify how a Georgia agent would coordinate visits when a seller lives out of town.
Compare Augusta-Richmond County with Columbia County, and distinguish year-round resale patterns from Masters-week attention. Ask the broker about relocation needs, price-sensitive inventory and investor-versus-owner-occupant demand.
Property-specific information is more useful than statewide generalizations. Before photographs, pricing or contract terms are finalized, have the Georgia broker verify the details that apply to your home:
Official resources are general research starting points, not a substitute for records or advice specific to a particular parcel or transaction.
Use these property-specific guides to compare local selling issues, not to assume Eaton operates a Georgia listing brokerage.
Intown historic districts, condos, older homes, listing services and discount offers.
Marietta city limits, historic preservation, Alpharetta activity centers, Roswell design reviews and Sandy Springs condos.
Historic property approvals, flood records, coastal insurance questions and remote-seller logistics.
Richmond and Columbia County comparisons, property records, flood questions and suburban resale planning.
Some companies advertise reduced listing-side fees, but a quote depends on the licensed brokerage, local coverage, property and minimum fees. Ask for the complete written cost and service schedule before agreeing.
Options worth evaluating include Redfin, SimpleShowing and 1 Percent Lists Greater Atlanta, as well as local brokers willing to negotiate. Verify the specific assigned agent, price, minimum and services; they are not Eaton partners.
You can ask Eaton to check a possible 1.5% listing-side quote from an independent Georgia-licensed brokerage. Participation, coverage, any minimum and included services must be confirmed by that local brokerage in writing. Eaton’s direct 1% brokerage applies only in Florida and Texas.
The seller is not generally required to offer a buyer-agent commission. Ask your brokerage to explain available approaches to compensation, concessions and negotiation under the actual listing and purchase agreements.
No. An entry-only plan may leave photography, property access, negotiation and contract work to the seller. Compare written service lists rather than only percentages.
Eaton’s existing broker-direct 1% plan is for Florida and Texas. A potential Georgia referral requires an independently licensed Georgia brokerage, an appropriate agreement and actual availability.
Send the Georgia city, property type and approximate price or timeline. Eaton can check whether an independently licensed local brokerage is participating in the 1.5% target and can provide written fee and service terms for your home.
For Eaton’s currently available direct brokerage services, see Florida and Texas 1% listings and the Florida service guide. These direct-service plans are not Georgia offers.
Research reviewed October 24, 2026 by Eaton Real Estate Company. This is commercial educational content, not independent third-party ranking advice or legal advice.