A premium self-service FSBO option for hands-on sellers who want maximum MLS photos, flexible listing changes, phone and email access, and sales-document resources while still managing calls, showing requests, scheduling and access, negotiations, contracts, title work and closing themselves.
FSBO Plus includes maximum photos allowed by the applicable MLS, unlimited reasonable changes, phone and email support, and sales-document resources. It does not include CMA/pricing guidance, negotiation or transaction management. You remain responsible for pricing, inquiries, showings, offers, contracts, deadlines, title and closing.
The $499 FSBO Plus plan gives experienced, hands-on sellers more flexibility while they manage the sale themselves: maximum MLS photos, unlimited reasonable listing changes, phone and email support, and sales-document resources. Selling in Texas? See the Texas MLS-only listing service.
The order is simple: begin the listing, provide the property information, approve the details, review the live MLS listing and then pay.
Submit your contact information and property address, then choose $499 FSBO Plus.
Provide the price, property features, photographs, showing instructions and seller contact information.
Your listing is prepared and reviewed before it is activated in the appropriate MLS.
Confirm the live MLS listing first. Eaton then sends the $499 payment instructions.
A quick overview of the MLS-only option and what the seller manages after the listing goes live.
This is MLS input—not full-service representation. Choose it only when you are comfortable managing the sale yourself.
You handle inquiries, appointment requests, property access and communication.
You negotiate price, terms, repairs, credits and other offer details.
You manage contracts, disclosures, addenda, deadlines and transaction paperwork.
You coordinate with title, buyer agents, lenders and other transaction parties.
Eaton Real Estate Company is broker-owned and serves sellers throughout Florida and Texas.
Broker/Owner offering clear listing choices for Florida and Texas sellers—from limited-service MLS input to full representation.
“The exact service I needed.”Verified seller review
“He helped us save a ton of money on commission.”Leslie Rios · Houston, Texas seller
“From start to finish, he made the selling process seamless and stress-free.”Tim Wallick · Cape Coral, Florida seller
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
No. This is a limited-service MLS input plan. The seller remains responsible for buyer communication, showings, negotiations, contracts, disclosures, title coordination and closing work.
Start the listing setup first. After the property is live in the MLS, review and confirm it. Eaton then sends the $499 payment instructions, and the fee is non-refundable once paid.
Unlimited reasonable changes to the price, description, photos and property details are included during the six-month listing term.
You do. The seller manages buyer and agent inquiries, schedules property access, follows up after showings, reviews offers and negotiates all terms.
You can supply your own photographs, up to the maximum allowed by your MLS. Professional photography is an optional $199 add-on; an Eaton yard sign is an optional $99 add-on.
Yes. Contact Eaton Real Estate Company if you decide you want representation, offer and negotiation help, or contract-to-close guidance. The timing and terms of the change will be documented before full-service representation begins.
No. Buyer-agent compensation, if offered, is separate and chosen by the seller. The $499 fee covers the limited-service MLS listing.
Begin with your property address. Provide the listing details and photos, approve the details, review the live MLS listing, and then pay. Selling in Tampa Bay? Compare the Tampa seller listing options.
