Florida Flat Fee MLS · Licensed Florida Brokerage
Keep control of the sale and pay a flat listing fee instead of a percentage. Choose the $99 MLS Basic plan when you mainly need MLS exposure, or step up to $499 FSBO Plus when you want more photos, changes and support.
Need pricing, negotiation and contract-to-close help? See 1% Full Service.
Start with one question
You do not need to decode a long service menu. Pick the sentence that sounds most like you.
Simple plan comparison
The two flat-fee plans are seller-managed. The 1% plan adds seller representation from pricing through closing.
MLS Basic
You handle: pricing, calls, access, showings, offers, negotiation, contracts, title and closing.
No CMA, pricing guidance, photography add-on or yard-sign add-on. Payment is due after signing and before MLS preparation.
Choose $99 MLS BasicFSBO Plus
You still handle: pricing, inquiries, showings, offers, negotiation, contracts, title and closing.
Optional professional photography $199 and Eaton yard sign $99. Payment is due when instructed under the signed agreement and becomes non-refundable once the listing is live.
Choose $499 FSBO PlusFull Service
Paid at closing only if sold. Cancel anytime for $0, subject to the signed agreement.
Professional photography $199 and Eaton yard sign $99 are optional.
See 1% Full ServiceImportant: Buyer-agent compensation, if offered, is separate and negotiable. Flat-fee MLS charges are not the total cost of selling; title, closing, tax, payoff, repair, concession and other transaction costs may also apply.
Know the workload before you choose
That is why the flat-fee plans cost less: they are designed for sellers who want MLS exposure without full brokerage representation.
If you start as a DIY seller and decide you want representation, contact Eaton before changing service levels so the applicable agreement can be updated.
Florida listing process
Send the Florida property address and select $99 MLS Basic, $499 FSBO Plus or 1% Full Service.
Provide accurate property facts, asking price, photos, disclosures and showing/access instructions required for the applicable MLS.
Check the property details, price, photos and instructions. Payment timing follows the plan and signed agreement.
Flat-fee sellers handle the active sale. Full-service sellers are represented by Eaton through the transaction.
Report accepted offers, status changes and closing information so the MLS record can be maintained under applicable rules.
Coordinate the closing process under your chosen service level and the terms of the signed agreement.
Proof before promises
Eaton publishes current listings and recently closed sales so sellers can verify real brokerage activity before choosing a plan. You can also review seller feedback and public broker profiles.
Statewide reach, regional MLS systems
Florida does not use one single statewide MLS. The correct system depends on the property location, and distribution to consumer websites depends on the MLS feed and each website’s display rules.
Orlando and much of Central Florida are generally served through Stellar MLS. Other regions use their applicable regional systems. Eligibility, photo limits, fields and distribution can vary by MLS.
Florida flat fee MLS FAQ
$99 MLS Basic includes a six-month listing in the applicable MLS, up to 10 seller-supplied photos, two listing-change requests and email support. Additional change requests are $25 each. The seller manages the sale.
FSBO Plus adds the maximum photo allowance permitted by the applicable MLS, unlimited reasonable listing changes, phone and email support, and sales-document resources. Both plans remain seller-managed and exclude CMA, pricing guidance, negotiation and contract-to-close representation.
No. You choose the asking price with either flat-fee plan. Choose 1% Full Service when you want CMA and pricing guidance, negotiation help and representation through closing. See the full $99 vs. $499 vs. 1% comparison.
With either flat-fee plan, the seller handles inquiries, access, showings, offers, negotiation, contracts, title and closing. With 1% Full Service, Eaton provides seller representation and coordinates those brokerage responsibilities under the listing agreement.
For $99 MLS Basic, payment is due after signing and before MLS preparation. For $499 FSBO Plus, payment is due when instructed under the signed agreement and becomes non-refundable once the listing is live. The 1% Full-Service listing-side fee is paid at closing only if the property sells.
Professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on with $499 FSBO Plus and 1% Full Service. Those add-ons are not offered with $99 MLS Basic.
No. Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Other selling expenses can also apply, including title and closing charges, taxes, loan payoff items, repairs and concessions.
No. Florida has regional MLS systems. Send the property address so Eaton can confirm the applicable MLS, listing requirements and available service for that location.
Before you list
If you are evaluating the market before deciding to sell, start with a home-value explanation and a sell-versus-rent comparison.
CMA/pricing guidance is available with the 1% Full-Service representation plan, not the $99 or $499 MLS-only plans.
Ready when you are
Choose $99 MLS Basic if you mainly need MLS exposure. If you want more DIY support, choose $499. If you want representation, choose 1% Full Service.
Services, compensation, cancellation, payment timing and brokerage obligations are governed by the applicable signed agreement. MLS exposure does not guarantee placement on every consumer website, a showing, an offer or a sale.
