Choose the amount of help you want. $99 MLS Basic and $499 FSBO Plus are seller-managed MLS options. 1% Full Service is for sellers who want Eaton representing them from pricing through closing.
For many Tampa-area properties, the applicable listing system is Stellar MLS. Eaton confirms the exact address and eligibility before preparation.
Eaton separates MLS access from seller representation so the difference is clear before you sign: the flat-fee plans are DIY transaction paths; the 1% plan includes CMA/pricing guidance, buyer-agent communication, showing coordination, negotiation and contract-to-close support.
You handle pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing. No CMA or contract forms; email support only. The $99 fee is paid before MLS preparation or activation and is nonrefundable after the listing goes live.
You still manage pricing, inquiries, showings, offers, contracts, title and closing. Forms are provided, but no CMA or representation is included. The $499 fee is due once the listing goes live and nonrefundable after activation. Optional professional photography is $199; an optional Eaton yard sign is $99.
Paid at closing only if sold ($499 minimum on lower-priced properties). Buyer-agent compensation is separate and chosen by the seller.
| Task | $99 Basic | $499 Plus | 1% Full Service |
|---|---|---|---|
| MLS entry | Included | Included | Included |
| Pricing / CMA | Seller | Seller | Eaton guidance |
| Photos | Seller, up to 10 | Seller; optional $199 pro photos | Seller; optional $199 pro photos |
| Inquiries & access | Seller | Seller | Eaton handles buyer-agent communication; seller provides access |
| Showings | Seller | Seller | Eaton coordinates and follows up |
| Offers / negotiation | Seller | Seller | Eaton represents seller |
| Contract-to-close | Seller | Seller | Eaton coordinates |
Buyer-agent compensation is separate and negotiable. Title charges, taxes, payoff, concessions and other transaction expenses are separate from Eaton’s listing-side fee.
Tampa and much of the surrounding Tampa Bay market are generally served through Stellar MLS. Eaton verifies the address before preparation. Compare the Tampa 1% seller hub, St. Petersburg, Clearwater, Brandon and Riverview for neighborhood-specific listing considerations.
Accurate property facts, clear access instructions and realistic pricing matter more than stuffing the listing with generic city keywords.
Illustration only: on a $500,000 sale, a 3% listing-side fee would equal $15,000. Real estate commissions are negotiable; 3% is not a required or standard fee.
| Model | Illustrative fee | Difference from 3% example |
|---|---|---|
| Eaton $99 MLS Basic | $99 | $14,901 |
| Eaton $499 FSBO Plus | $499 | $14,501 |
| Eaton 1% Full Service | $5,000 | $10,000 |
The service levels are not equivalent. The flat-fee plans are seller-managed; 1% Full Service includes representation. Compare both price and responsibility.
Tampa and much of the surrounding market are generally served through Stellar MLS. Eaton confirms the property address and eligibility before preparation.
No. $99 MLS Basic and $499 FSBO Plus are seller-managed. Choose 1% Full Service if you want Eaton to provide pricing guidance, negotiation and contract-to-close representation.
No. With FSBO Plus and 1% Full Service, professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on. Neither add-on is available with $99 MLS Basic.
Both flat-fee plans use a six-month MLS listing period, subject to the signed agreement and applicable MLS rules.
$99 MLS Basic for lean MLS access. $499 FSBO Plus for more flexibility. 1% Full Service when you want a broker representing you.
