Eaton direct · FL & TX
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1% where confirmed
Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Your choice
Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Clearwater sellers compete across condo, single-family, waterfront, and suburban inventory. A clean launch, accurate listing data, responsive showing coordination, and disciplined offer review can make a meaningful difference. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Clearwater sellers need to separate beach and barrier-island inventory, mainland condos, waterfront homes and conventional single-family neighborhoods. Association finances, flood and wind exposure, roof age, water access, parking and beach proximity can create major differences in demand.
Clearwater sellers compete across condo, single-family, waterfront, and suburban inventory. A clean launch, accurate listing data, responsive showing coordination, and disciplined offer review can make a meaningful difference.
Use the closest relevant sold and active competition instead of broad city averages.
Complete listing data, clean photos and fast answers help buyers evaluate the property before a showing.
Have current dues, restrictions and community information ready when they apply.
Roof, HVAC, windows and other high-cost items can shape negotiation. Dates and records reduce uncertainty.
Make the property easy for qualified buyer agents to schedule and show.
Compare financing, inspection terms, concessions, appraisal exposure and timeline alongside price.
Coverage also extends through Clearwater Beach, Belleair, Safety Harbor, Largo, and central Pinellas County.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.