EATON REAL ESTATE COMPANY · HOME SELLERS

Sell for 1% in Texas & Florida.
Explore lower fees nationwide.

Eaton offers full-service 1% listings directly in Texas and Florida—no minimum, paid at closing only if sold. Outside Texas and Florida, request a 1% listing through an independent local brokerage where available. Compare the written fees and services before you choose. Verify our brokerage and partner-service model.

1%Florida + TexasDirect with Eaton · No minimum
1%Local partner optionsConfirmed partner markets only
Luxury home exterior for seller representation

A family-owned brokerage. Straight answers about listing fees.
Read Eaton client reviews →

1% direct listing serviceFlorida & Texas · Paid at closing only if sold
Real brokerage supportPricing, negotiation and contract-to-close help
Your home. Your decision.Free inquiry · Review services before you choose
Local expertise · Introduced by Eaton

Local expertise, coordinated through Eaton

Start your listing request with Eaton. We review your property and local options, coordinate a proposed service plan, and identify the licensed listing brokerage before you sign any listing agreement.

Louis Fong

Equitas Homes · Independent local brokerage

San Francisco Bay Area · Silicon Valley · Peninsula · East Bay

1% listing-side feeFull-service listing representation.
  • Bay Area listing coverage confirmed with Eaton.
  • No minimum listing price at this time.
  • No additional brokerage fees quoted for the agreed listing offer; direct-buyer terms are confirmed separately.

California DRE #01151598

Start my listing request with Eaton →

Your request comes to Eaton first. We confirm the fit and arrange the introduction. You can start by email; a phone number is optional. Explore the Bay Area 1% listing guide.

Scott Hodge

Broker / Owner · Homeport Residential

San Diego County · Independent local brokerage · San Diego 1% seller guide

1% listing feeProfessional photos, drone imagery and a 3D tour included.
  • Countywide listing coverage, including San Diego, Chula Vista, Carlsbad, Escondido, Oceanside, El Cajon, Poway and Ramona.
  • Scott pays for photography and marketing, including Just Listed postcards and local newspaper advertising.

California DRE #01977659

Listing-side fee only. Confirm property acceptance and the complete written terms before signing.

Start my listing request with Eaton →

Your request goes to Eaton first. We confirm the fit and arrange the introduction. Email is welcome; no call is required to start.

Paul Thistle

Broker / Owner · Take 2 Real Estate LLC

Northern Virginia · Independent local brokerage · Northern Virginia 1% seller guide

1% listing fee$3,500 minimum listing commission.
  • Serving Alexandria, Arlington, Fairfax County, Loudoun County, Prince William County and Fauquier County.
  • Work directly with Paul through his independent local brokerage, with Northern Virginia coverage and no additional listing fees.

Virginia broker #0225190326 · Firm #0226020958

Northern Virginia coverage. Washington, DC and Maryland availability must be checked separately.

Start my listing request with Eaton →

Your request goes to Eaton first. We confirm the fit and arrange the introduction. Email is welcome; no call is required to start.

Bay Area 1% listing guide · Compare Bay Area brokerages

Compare local representation

More local broker profiles

Compare publicly advertised listing offers and ask Eaton about the professional you want to work with.

Park City & Utah partner profile

Brian Lake

LAKE Real Estate

Park City · Heber City · Midway · Salt Lake City, Utah

1% listing side · $10,000 minimum

An independently licensed Park City brokerage offering professional photography, drone and video, property websites and open houses on qualifying listings. See coverage and full fee details.

Start my listing request with Eaton →

Your request goes to Eaton first. The Utah broker confirms terms.

Local services and fees

Brian's submitted 1% listing-side fee has a $10,000 minimum. Commission is negotiable. Other buyer-related compensation provisions may apply. Review the Park City partner page before requesting a proposal. Local representation and services require the brokerage's written acceptance.

Public brokerage profile

April Brown

Hospitality Realty

New Orleans & Metairie · Louisiana

Advertised 1% listing fee

April Brown’s brokerage profile advertises full-service listings at 1%. Ask Eaton about April for your New Orleans or Metairie property and confirm the complete proposal for your home. Read the New Orleans low-commission listing guide.

Start my listing request with Eaton →

Your request goes to Eaton first. Start by email.

Published offer and profile details

Confirm the included services, any minimum commission, additional charges and the written fee for your property.

Brokerage reference: April Brown — Hospitality Realty official profile. Reviewed November 2, 2026.

Public brokerage profile

Mark Aguirre

Platinum Real Estate Professionals

Tulsa · Oklahoma

Advertised 1% listing fee

Platinum Real Estate Professionals advertises a 1% full-service listing option. Ask Eaton about Mark Aguirre for your Tulsa sale and review the complete proposal for your property. Read the Tulsa 1% listing guide.

Start my listing request with Eaton →

Your request goes to Eaton first. Start by email.

Published offer and profile details

Confirm the included services, any minimum commission, additional charges and the written fee for your property.

Brokerage references: Platinum Real Estate Professionals — official team · Platinum Real Estate Professionals — official service information. Reviewed November 2, 2026.

Public brokerage profile

Josh Dilmaghani

White Stag Realty

Charlotte · North Carolina

Advertised as low as 1%

White Stag Realty advertises listing fees as low as 1%. Ask Eaton about Josh Dilmaghani for your Charlotte property and review a written proposal for your sale. Read the Charlotte low-commission Realtor guide.

Start my listing request with Eaton →

Your request goes to Eaton first. Start by email.

Published offer and profile details

White Stag states that listing commission is negotiated for each transaction. Confirm the written fee, services, minimums and any additional charges for your property.

Brokerage reference: White Stag Realty — official North Carolina website. Reviewed November 2, 2026.

These profiles reflect publicly advertised brokerage offers. Availability, the complete fee and an introduction through Eaton require confirmation. Buyer-agent compensation and other selling costs are separate. Eaton receives your request first and may earn a referral fee if an introduction results in a closed transaction.

SIMPLE FROM START TO FINISH

How it works

Tell us where you are selling. Review the services and fees. Choose the option that fits your home.

1

Tell us about your home

Share the address and your timeline in the request form. There's no cost or commitment to inquire.

2

Review your options

In Texas and Florida, explore Eaton's direct 1% listing plan. In other states, request a 1% listing through a participating local brokerage where available.

3

Choose on your terms

Review the listing services, brokerage and negotiable fees. You decide whether to sign a listing agreement.

KNOW THE NUMBERS

See what the listing side could cost

Compare illustrative listing-side commissions at different home sale prices. Buyer-agent compensation and other closing costs are separate.

$400,000
$150k$1.5m
Eaton direct · TX + FL$4,0001% listing-side fee
Local partner · 1% where available$4,0001% listing-side fee
Comparison scenario$12,0003% listing-side example

Illustrative math, not a quote or claim of a standard market rate. Actual partner fees, minimums and services must be agreed with the independent receiving brokerage. All commissions are negotiable.

COMPARE BEFORE YOU CHOOSE

Compare listing fees and services before you sign

Start with your property location, then compare the brokerage, included services and total written fee.

See all comparisons

Compare fees and services

Look beyond the headline rate. Review minimums, photography, property access, negotiation support and cancellation terms.

Browse the comparison library →

Clever vs. Eaton

Understand the difference between direct brokerage and an agent-matching service, including who represents you and which work is included.

Read the head-to-head guide →

Compare the listing-side fee, included services and any minimums. Buyer-agent compensation and other closing costs are separate.

COMMON QUESTIONS

What sellers want to know

How do Eaton's 1% direct and 1% partner listings differ?

In Texas and Florida, Eaton directly provides broker representation for a 1% listing-side fee with no minimum, payable at closing only if sold. Elsewhere, a 1% full-service listing may be available only in markets with confirmed independent local brokerage partners. The local brokerage signs the listing agreement, sets service terms and must accept the property in writing.

Does the nationwide directory mean a local agent is available everywhere?

No. The pages are local market resources and allow nationwide inquiries. The availability of a participating broker and the specific fee must be confirmed for each property.

What is included in Eaton's 1% direct service?

Eaton coordinates pricing, MLS exposure, showing requests, buyer-agent communication, offer negotiation and contract-to-close work remotely. Sellers provide photographs and physical access unless otherwise agreed in writing.

Can I choose whether to pay a buyer's agent?

Yes. Any buyer-agent compensation or concessions are negotiated separately and remain the seller's choice. There is no required buyer-agent rate.

Does submitting the form cost anything or obligate me to list?

No. An inquiry is free and does not constitute a listing agreement. You can review the proposed services and compensation before deciding whether to proceed.

Is the listing commission negotiable?

Yes. All real estate commissions are negotiable. A local brokerage confirms its fee, minimums and included services with you in writing.

EVERY U.S. STATE + WASHINGTON, DC

Find low-commission listing guides by state

Find a seller guide for your state, or tell us where you are selling. Local partner options depend on the property and available brokerage coverage.

Request listing options
Browse 50 states plus Washington, DC.

Showing 51 state and DC guides

Eaton represents sellers directly in Florida and Texas. Partner-market availability, 1% service terms and the independent local brokerage are confirmed before you choose.

LOCAL MARKET RESEARCH

Explore low-commission seller guides in 100 metro areas

Browse locally focused commission and seller guides. The 100-market directory covers major U.S. metros; each listing arrangement depends on the property's location and applicable brokerage terms.

Ask about your market

Showing 100 metro guides

A–F35 metros
G–M23 metros
N–S33 metros
T–Z9 metros

Metro areas may cross state borders. Eaton's 1% direct brokerage offer applies in Texas and Florida; outside those states, 1% partner listings are available only in confirmed participating markets, subject to local broker acceptance and written agreement.

YOUR HOME. YOUR CHOICE.

Check lower-commission options for your home.

Tell us where you're selling. We'll discuss available options without asking you to commit to a listing.

Start My Listing Request
FOR LOCAL BROKERAGES

Interested in joining the partner network?

Independent licensed brokerages can apply for referrals and discuss the proposed fee arrangement.

Broker partnership

Eaton Real Estate Company directly brokers properties in Texas and Florida. Out-of-state referrals and compensation are subject to applicable licensing rules and agreements with independent brokers. No particular rate, representation, or sale outcome is promised. Updated October 2026.

Let’s talk about your home.

Share the property location and how to reach you. We’ll explain the available listing options so you can decide what works for your sale.

  • Florida & Texas: 1% direct Eaton representation, with no minimum.
  • Other states: explore 1% listings only in confirmed participating independent local brokerage markets.
  • No obligation: this request is not a listing agreement.

Prefer email? stephen@theeatonco.com

START WITH EATON

Start your listing request with Eaton

Share your property details and contact information. Eaton reviews your request, explains available listing options and connects you with the licensed local brokerage when required.