FLORIDA SELLER COMPARISON • Updated October 1, 2026
Houzeo offers a large software-driven Florida package ladder. Eaton keeps the choice to three seller paths: $99 MLS Basic, $499 FSBO Plus, or 1% Full-Service representation.
With Houzeo, the headline package price is only part of the comparison because Silver, Gold and Platinum also publish percentage-based closing charges.
AT A GLANCE
Houzeo
Florida plans currently publish at $399, $449 + 0.5%, $479 + 1%, and $499 + 1.25%.
Eaton
$99 MLS Basic, $499 FSBO Plus, or 1% Full-Service representation.
Key comparison:
Are you comparing a DIY MLS package, broker assistance, or true virtual full-service representation?
Houzeo Bronze
True flat-fee Florida MLS tier with $0 at closing.
Eaton MLS Basic
Lower-cost bare MLS-entry option for seller-managed sales.
Eaton full service
Listing-side fee paid at closing only if the property sells.
COMPARE THE WHOLE FEE, NOT JUST THE UPFRONT NUMBER
Houzeo’s Bronze tier is a true flat-fee MLS product. Silver, Gold and Platinum add percentage-based closing charges and progressively more platform and broker support.
COMPETITOR
Bronze — $399, $0 at close
6-month MLS listing, 25 photos, 10 changes, showing tools and seller disclosures.
Silver — $449 + 0.5% at close
Adds maximum photos, unlimited changes/open houses, mobile app tools and Spotlight Listings.
Gold — $479 + 1% at close
Adds broker assistance, contract review, pricing assistance, offer tools and contract-to-close consulting.
Platinum — $499 + 1.25% at close
Adds virtual full-service broker support, negotiations, CMA, 12-month listing and other expanded services.
EATON REAL ESTATE COMPANY
$99 MLS Basic
For sellers who primarily want the MLS entry and plan to manage the sale themselves.
$499 FSBO Plus
Enhanced seller-managed MLS option.
1% Full Service
Direct broker CMA/pricing guidance, listing management, calls, showing coordination, negotiation and contract-to-close representation. Paid at closing if sold.
THE NUMBERS
The closing percentage changes as the plan moves from DIY tools toward broker assistance and virtual full-service.
BRONZE
$0 at close. Houzeo describes this as its true Flat Fee MLS plan.
SILVER
DIY-focused tier with expanded platform features.
GOLD
Adds licensed broker assistance and contract-to-close consulting.
PLATINUM
Virtual full-service tier with negotiations and CMA.
Houzeo’s Florida page states that Silver, Gold and Platinum are subject to a minimum listing-agent commission of $999 at closing. Buyer-agent compensation, if offered, is separate.
WHAT EACH MODEL EMPHASIZES
Houzeo combines MLS access with a large mobile/app workflow, showing tools, offer comparison features and tiered broker assistance.
Compare carefully:
Which platform features will you actually use, and what closing percentage applies to the tier you choose?
Eaton separates bare MLS entry, enhanced seller-managed MLS service and full broker representation into three plans without requiring sellers to work through four platform tiers.
Compare carefully:
Do you want MLS access, more FSBO support, or direct broker representation?
PRICING CHECKED OCTOBER 1, 2026
Houzeo pricing and features were checked against Houzeo’s official Florida Flat Fee MLS page. Florida currently shows Bronze $399 with $0 at close, Silver $449 + 0.5%, Gold $479 + 1%, and Platinum $499 + 1.25%. Eaton pricing reflects the current plans on this site.
This button opens Houzeo’s website.
STRAIGHT ANSWERS
Yes. Houzeo currently lists Bronze at $399 with $0 at closing. Its Silver, Gold and Platinum tiers add percentage-based closing charges.
Platinum. Houzeo currently lists it at $499 + 1.25% at closing and includes virtual full-service broker features such as offer negotiations, inspection response, repair negotiation, appraisal review, closing-document review and a CMA.
No. Eaton’s 1% listing-side fee is paid at closing only if the property sells.
No. Buyer-agent compensation, if offered, is separate and negotiable.
EATON REAL ESTATE COMPANY • Florida
Eaton keeps the menu to $99 MLS Basic, $499 FSBO Plus, or 1% Full-Service representation.
Florida office: 561-938-0000
