Texas + Florida · Seller-focused brokerage

Sell your home.1% listing fee.

Full-service representation for 1%, or sell it yourself with $99 MLS Basic or $499 FSBO Plus. Available across Florida and Texas.

  • 1% paid at closing, only if sold
  • Broker-direct service

1% is the listing-side fee. Buyer-agent compensation, if offered, is separate, negotiable, and chosen by you.

JUST LISTED · FLORIDA818 The Rialto in Venice, Florida, listed by Chevon Eaton
818 The RialtoVenice, Florida · Listed by Chevon Eaton
389

Total sales shown
on Zillow

4.9

Based on 61
Zillow reviews

22 years

Experience shown
on Zillow

TX + FL

Licensed broker service
in both states

Verified public profile data · Stephen & Chevon’s Zillow profile ↗

Florida + Texas · One family brokerage

Sell your way.

Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.

MLS Basic

$99flat fee

Get Listed.

For confident DIY sellers who mainly need MLS exposure.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 changes included; then $25 per request
  • Email support

You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.

Pay after signing, before MLS preparation.

Choose $99 MLS BasicSee plan details

FSBO Plus

$499flat fee

Sell It Yourself, With More.

For DIY sellers who want more flexibility and support.

  • 6-month MLS listing; maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone and email support
  • Sales-document resources
  • Review the live MLS listing before paying

You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.

Pay after live-listing review, per your agreement.

Choose $499 FSBO PlusSee plan details

Full Service

1%listing-side fee

We Handle It.

For sellers who want Eaton to represent them through closing.

  • Seller representation and CMA/pricing guidance
  • MLS setup and listing management
  • Buyer-agent communication, showings and feedback
  • Offer review and negotiation
  • Contract, title and closing coordination

Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.

Paid at closing only if your property sells.

Choose 1% Full ServiceSee plan details
Compare plans and see how it works →

Not sure which plan?

Start with your property address. We’ll help you choose.

No payment or signature is required to compare your options.

The work behind the offer

Real homes.
Real seller experience.

Our work stretches from Texas neighborhoods to Florida communities. Explore actual listings and seller-side sales—not stock photos.

Seller-side sales shown on Zillow. Individual results vary.

Browse listings & closed sales
JUST LISTED · TEXAS1509 Bethel Cannon Road in Whitewright, Texas, listed by Stephen Eaton
1509 Bethel Cannon RoadWhitewright, Texas · Listed by Stephen Eaton
★★★★★SELLER REVIEW
“They were always very responsive and helpful.”
Tyler K · Alvin, TexasZillow · March 26, 2026 ↗
Know the Numbers

See what a lower listing-side fee can mean.

Enter an expected sale price and compare Eaton’s 1% listing fee with a higher listing-side percentage.

  • Your property price
  • Your comparison percentage
  • The estimated fee difference

Listing-side fee comparison

Compare with
$5,000Eaton 1% fee
$15,0003% listing fee
$10,000Estimated difference

Illustration only—not a quote or promise of proceeds. All commissions are negotiable. Buyer-agent compensation, closing costs, and other sale expenses are separate.

Lower listing fee. Full representation.

Eaton’s 1% plan keeps the core brokerage work in the service instead of stripping it down to MLS entry.

See everything included →
MLS exposure
Pricing guidance
Showing coordination
Offer negotiation
Contract to close
Family-Owned · Broker-Direct

Real people. Direct accountability.

A family brokerage with direct access to Stephen, Chevon and Madeline. Know who you’re working with from the first conversation.

Stephen Eaton, broker and owner
Stephen EatonBroker/Owner · Florida + Texas
Chevon Eaton, Florida real estate broker and Texas real estate sales agent
Chevon EatonFlorida Broker · Texas Sales Agent
Madeline Eaton, licensed Florida real estate agent
Madeline EatonLicensed Florida Real Estate Agent

Direct access when decisions matter.

Choose full representation, basic MLS access, or upgraded FSBO support. The service level and seller responsibilities are clear before the listing begins.

Stephen: Texas Broker #539000 · Florida Broker #BK3560755
Chevon: Texas Sales Agent #567874 · Florida Broker #BK3554115
Madeline: Licensed Florida Real Estate Agent
About Stephen Eaton → Meet Chevon → Watch Stephen and Chevon explain all three plansSee how 1% Full-Service, $99 MLS Basic and $499 FSBO Plus differ.
Verified seller outcomes

Proof you can measure. Reviews you can verify.

Hear from Eaton sellers about their experience, with sources so you can read their full reviews.

Zillow and Google sources Reviewer wording preserved 112 published ratings and reviews
★★★★★
$17K+ Reported savings

Zillow · Austin, Texas · 2024

“This was the exact service I needed. I saved over $17K using their services.”
Jerome SchoolarSold a single-family home
★★★★★
1 WEEK Reported time to sell

Google · MLS-only seller · 2025

“House ended up selling within 1 week after sitting for months on FSBO websites.”
Rick BurgnerMLS-only listing experience
★★★★★
1% Listing fee reported

Google · Chevon Eaton profile · 2025

“Chevon did it for 1%. She was always easy to communicate with and answered your questions quickly.”
John SchneiderSeller review

Review excerpts and outcome figures are client-reported. Individual experiences vary and are not guarantees of savings, timing, price, or sale. Real estate compensation is negotiable.

Simple Online Start

A simple start. Clear responsibilities after launch.

All three plans begin with your property address and the applicable listing documents. With 1% Full-Service, Eaton stays involved through closing. With MLS-Only, you manage the active sale and transaction.

1

Choose your support level

Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service, or Not Sure Yet.

2

Build and approve the listing

Complete the applicable listing documents and provide property details and photos. Payment timing depends on the plan: $99 before preparation, $499 after live-listing review, and 1% at closing only if sold.

3

Launch with clear responsibilities

With 1%, Eaton continues through showings, offers, negotiation, contract, and closing. With MLS-only, you manage the sale.

Florida + Texas Seller Coverage

Low-commission listing service across Texas and Florida.

Choose statewide Texas or Florida coverage, or go directly to a local seller-service page for Houston, Dallas–Fort Worth, Austin, San Antonio, Orlando, Tampa, Miami, and more. Each page explains Eaton’s 1% Full-Service representation and the current self-service listing options available for that market.

Florida + Texas Brokerage Activity

See where Eaton is working for sellers.

Explore current listings and recently closed sales from Eaton Real Estate Company’s public activity feed. Select a dot for available public property details.

Live brokerage activity map
Current listings
Live feedUpdated from map inventory
Map legend: Blue = active listing and red = recently closed sale; dashed circles indicate land.Select a dot for public details. Status and pricing can change; source links appear when available.
Serving sellers across Florida and Texas.Browse listings & recently closed sales →
Plans Changed?

Keeping the property instead of selling?

If selling no longer fits, you do not have to leave Eaton. Property owners can use Eaton to market and lease the property while remaining the landlord.

$299 Rental MLS-Only Tenant placement: 50% of first month’s rent No ongoing Eaton management fee
See Rental Options →
Straight Answers

What sellers usually want to know first.

Is the 1% plan full service?

Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer review, negotiation support, and contract-to-close guidance.

What is the difference between 1% Full-Service and the self-service plans?

The 1% plan includes brokerage representation throughout the sale. The self-service plans remain seller-managed: $99 MLS Basic is a tightly limited entry option across Florida and Texas, while $499 FSBO Plus adds maximum MLS photos, unlimited reasonable changes, phone and email support, and sales-document resources. The seller still manages inquiries, showings, offers, negotiations, contracts, title, and closing.

Who handles showings and offers?

Local buyer agents generally show the property to their clients. Under the 1% plan, Eaton coordinates requests and helps review and negotiate offers. Under either flat-fee plan, the seller handles those responsibilities.

When do I pay?

The 1% listing-side commission is paid at closing only if the property sells. $99 MLS Basic is paid after signing and before MLS work begins. $499 FSBO Plus is due after the listing is live and reviewed and is non-refundable once paid.

Is buyer-agent compensation included in the 1% fee?

No. The 1% is Eaton’s listing-side fee. Any buyer-agent compensation is separate, negotiable, and chosen by the seller.

1% Better • Seller-Focused Brokerage

Ready to choose your listing path?

Start with your property address and compare Eaton’s 1% Full-Service option with the self-service plans available for your market.

No payment or signature is required to compare your options.