Direct Broker Service • FL + TX

Sell Your Home for a 1% Listing Fee

Full-service seller representation across Florida and Texas. Or choose $500 MLS-Only when you want to manage the sale yourself.

✓1% paid only if sold
✓$500 MLS-only alternative
✓Broker-direct service
✓Florida + Texas

Compare both plans →Call Stephen

The Seller's Brokerage

Stephen Eaton, broker and owner of Eaton Real Estate Company

Stephen Eaton · Broker/OwnerDirect seller service in Florida and Texas

561-938-0000

22 yearsReal estate experience.

389 salesTotal sales shown on Zillow.

4.9 ★61 Zillow reviews.

FL + TXBroker-led seller coverage in both states.

Public profile data: Zillow profile

One Seller · Two Clear Paths

Choose how much support you want.

Full representation is Eaton’s signature service. MLS-only is the hands-on alternative for sellers prepared to run the active sale themselves.

Full Representation

1% listing-side fee

Full-Service Seller Representation

Direct brokerage support from pricing and launch through negotiation and closing.

Best forSellers who want Eaton actively representing their interests.

MLS exposure and participating website distribution
Pricing and listing guidance
Showing coordination and agent follow-up
Offer review and negotiation help
Contract-to-close representation

Explore 1% Full Service

Paid at closing only if sold. Sellers may provide their own listing photos or add optional professional photography. Property access is provided by the seller. Buyer-agent compensation, if offered, is separate and chosen by the seller.

Hands-On Seller · Limited Service

$500 flat fee

MLS-Only Listing

MLS listing input without seller representation. You remain responsible for the active sale and transaction.

Best forExperienced sellers prepared to manage the sale and transaction.

Applicable MLS listing input
MLS exposure and participating website distribution
Seller manages inquiries and access
Seller handles offers and negotiations
Seller handles contracts and closing

Explore $500 MLS-Only

Review and approve your prepared MLS listing first. The $500 fee is due before final MLS activation and is non-refundable once the listing goes live.

Need photos or a yard sign?Optional professional photography starts at $199 and a yard sign starts at $79. Add either service during sign-up; neither is bundled into the 1% or $500 plan.

View optional services →

Unsure which option fits?Start with your address and select “Not Sure Yet.” Compare the responsibilities before deciding.

See My Listing Options

Know the Numbers

See what a lower listing-side fee can mean.

Enter an expected sale price and compare Eaton’s 1% listing fee with a higher listing-side percentage.

Your property price
Your comparison percentage
The estimated fee difference

Listing-side fee comparison

Expected sale price

Compare with

$5,000Eaton 1% fee

$15,0003% listing fee

$10,000Estimated difference

Illustration only—not a quote or promise of proceeds. All commissions are negotiable. Buyer-agent compensation, closing costs, and other sale expenses are separate.

Lower listing fee. Full representation.

Eaton’s 1% plan keeps the core brokerage work in the service instead of stripping it down to MLS entry.

See everything included →

MLS exposure

Pricing guidance

Showing coordination

Offer negotiation

Contract to close

Direct Accountability · Family-Owned

A Real Brokerage. A Real Family.

Work directly with licensed Eaton professionals—not a faceless call center. Stephen leads the brokerage, with Chevon and Madeline helping provide continuity and personal accountability.

Stephen EatonBroker/Owner · Florida + Texas

Chevon EatonFlorida Broker · Texas Sales Agent

Madeline “Maddie” EatonLicensed Florida Real Estate Agent

Direct access when decisions matter.

Choose active representation or MLS access only. Either way, the service level and responsibilities are clear before the listing begins.

Stephen: Texas Broker #539000 · Florida Broker #BK3560755
Chevon: Texas Sales Agent #567874 · Florida Broker #BK3554115
Madeline: Licensed Florida Real Estate Agent

Meet Chevon → Watch Stephen and Chevon explain both plansSee the practical difference between representation and MLS-only service.

See My Listing Options Call Stephen

Simple Online Start

Getting listed is straightforward. What happens next depends on your plan.

Both options begin with the same clean setup. After launch, the 1% plan includes representation while MLS-only leaves the active sale with you.

Choose your support level

Select 1% Full-Service, $500 MLS-Only, or “Not Sure Yet.”

Build and approve the listing

Provide the property details, photographs, disclosures, pricing, and access instructions, then review the listing before launch.

Launch with clear responsibilities

With 1%, Eaton continues through showings, offers, negotiation, contract, and closing. With MLS-only, you manage the sale.

Florida + Texas Seller Coverage

Find the listing service for your market.

Start with statewide seller coverage or go directly to a local market page. Each page explains Eaton’s 1% Full-Service representation and $500 MLS-Only option for that area.

Florida Listing Services

Seller-focused listing options across Central, South, Southwest, Northeast and Gulf Coast Florida.

Texas Listing Services

Broker-direct seller service across major Texas markets with statewide coverage options.

Florida + Texas Listings & Recently Closed Sales

Explore Eaton property activity across Florida and Texas.

This interactive brokerage map shows current listings and recently closed sales from Eaton Real Estate Company’s public map feed. Select a dot to view available public property details.

Live brokerage activity map

—Current listings

Live feedUpdated from map inventory

Map legend: Blue = active listing and red = recently closed sale; dashed circles indicate land.Select a dot for public details. Status and pricing can change; source links appear when available.

Serving sellers across Florida and Texas.Browse listings & recently closed sales →

Plans Changed?

Keeping the property instead of selling?

If selling no longer fits, you do not have to leave Eaton. Property owners can use Eaton to market and lease the property while remaining the landlord.

$299 Rental MLS-Only Tenant placement: 50% of first month’s rent No ongoing Eaton management fee

See Rental Options →

Straight Answers

What sellers usually want to know first.

Is the 1% plan full service?

Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer review, negotiation support, and contract-to-close guidance.

What is the difference between the 1% and $500 plans?

The 1% plan includes brokerage representation throughout the sale. The $500 plan is MLS input only: the seller manages inquiries, showings, offers, negotiations, contracts, and closing.

Who handles showings and offers?

Local buyer agents generally show the property to their clients. Under the 1% plan, Eaton coordinates requests and helps review and negotiate offers. Under the $500 plan, the seller handles those responsibilities.

When do I pay?

The 1% listing-side commission is paid at closing only if the property sells. The seller reviews and approves the prepared MLS listing first. The $500 MLS-only fee is due before final MLS activation and is non-refundable once the listing goes live.

Is buyer-agent compensation included in the 1% fee?

No. The 1% is Eaton’s listing-side fee. Any buyer-agent compensation is separate, negotiable, and chosen by the seller.

See the complete selling-plan comparison →

1% Better • Seller-Focused Brokerage

Ready to see which listing path fits?

Start with your property address and compare Eaton’s 1% Full-Service and $500 MLS-Only options.

Stephen Eaton, Broker/Owner · Texas Broker #539000 · Florida Broker #BK3560755
Buyer-agent compensation, if offered, is separate and chosen by the seller.

Verified seller outcomes

Proof you can measure. Reviews you can verify.

These outcomes come directly from published Eaton client reviews. The numbers are client-reported, the review sources are identified, and the complete review library remains available for comparison.

Zillow and Google sources Reviewer wording preserved 112 published ratings and reviews

★★★★★

$17K+ Reported savings

Zillow · Austin, Texas · 2024

“This was the exact service I needed. I saved over $17K using their services.”

★★★★★

1 WEEK Reported time to sell

Google · MLS-only seller · 2025

“House ended up selling within 1 week after sitting for months on FSBO websites.”

★★★★★

1% Listing fee reported

Google · Chevon Eaton profile · 2025

“Chevon did it for 1%. She was always easy to communicate with and answered your questions quickly.”