Eaton Real Estate Company Florida + Texas
561-938-0000 Start My Listing
Eaton Real Estate Company
The Seller's Brokerage

Full-service seller representation for 1%.

Want professional representation from pricing through closing? Choose Eaton's 1% plan. Prefer to run the sale yourself? Choose $500 MLS-only. Two clear listing paths for Florida and Texas sellers.

  • ✓1% paid only if sold
  • ✓$500 MLS-only alternative
  • ✓Broker-direct service
  • ✓Florida + Texas

Compare 1%, $500 MLS-only, or choose “Not Sure Yet.” No payment to compare your options.

Compare both plans →Call Stephen
The Seller's Brokerage
Stephen Eaton, broker and owner of Eaton Real Estate Company
Stephen Eaton
Stephen Eaton · Broker/OwnerDirect seller service in Florida and Texas
561-938-0000
22 yearsReal estate experience.
389 salesTotal sales shown on Zillow.
4.9 ★61 Zillow reviews.
FL + TXLicensed broker coverage in both states.
Public profile data: Zillow profile
One Seller · Two Clear Paths

Choose how much support you want.

Full representation is Eaton’s signature service. MLS-only is the hands-on alternative for sellers prepared to run the active sale themselves.

Signature Service · Full Representation
1% listing-side fee

Full-Service Seller Representation

Direct brokerage support from pricing and launch through negotiation and closing.

Best forSellers who want Eaton actively representing their interests.
  • MLS exposure and participating website distribution
  • Pricing and listing guidance
  • Showing coordination and agent follow-up
  • Offer review and negotiation help
  • Contract-to-close representation
Explore 1% Full Service

Paid at closing only if sold. Seller supplies photographs and property access. Buyer-agent compensation, if offered, is separate and chosen by the seller.

Hands-On Seller · Limited Service
$500 flat fee

MLS-Only Listing

MLS listing input without seller representation. You remain responsible for the active sale and transaction.

Best forExperienced sellers prepared to manage the sale and transaction.
  • Applicable MLS listing input
  • MLS exposure and participating website distribution
  • Seller manages inquiries and access
  • Seller handles offers and negotiations
  • Seller handles contracts and closing
Explore $500 MLS-Only

Payment is due after MLS activation and is nonrefundable once live or once processing has been completed.

Unsure which option fits?Start with your address and select “Not Sure Yet.” Compare the responsibilities before deciding.
See My Listing Options
Know the Numbers

See what a lower listing-side fee can mean.

Enter an expected sale price and compare Eaton’s 1% listing fee with a higher listing-side percentage.

  • Your property price
  • Your comparison percentage
  • The estimated fee difference

Listing-side fee comparison

Compare with
$5,000Eaton 1% fee
$15,0003% listing fee
$10,000Estimated difference

Illustration only—not a quote or promise of proceeds. All commissions are negotiable. Buyer-agent compensation, closing costs, and other sale expenses are separate.

Broker-Led · Proven Seller Results

Know who is representing your property.

Eaton combines direct broker access with a streamlined model designed to keep service personal and pricing efficient.

Stephen Eaton, broker and owner
Stephen EatonBroker/Owner · Florida + Texas
Chevon Eaton, licensed real estate broker
Chevon EatonLicensed Broker · Family-Owned Brokerage

Direct access when decisions matter.

Choose active representation or MLS access only. Either way, the service level and responsibilities are clear before the listing begins.

Stephen: Texas Broker #539000 · Florida Broker #BK3560755
Chevon: Texas Broker #567874 · Florida Broker #BK3554115
Watch Stephen and Chevon explain both plansSee the practical difference between representation and MLS-only service.
See My Listing OptionsCall Stephen
★★★★★
“This was the exact service I needed to sell my property. I saved over $17K using their services.”
Jerome S. — Austin, Texas
★★★★★
“He helped us save a ton of money on commission. His responsiveness was within minutes.”
Leslie R. — Houston, Texas
★★★★★
“From start to finish, he made the selling process seamless and stress-free.”
Tim W. — Cape Coral, Florida
4.9 ★61 Zillow reviews
View Zillow reviews →
Simple Online Start

Getting listed is straightforward. What happens next depends on your plan.

Both options begin with the same clean setup. After launch, the 1% plan includes representation while MLS-only leaves the active sale with you.

1

Choose your support level

Select 1% Full-Service, $500 MLS-Only, or “Not Sure Yet.”

2

Build and approve the listing

Provide the property details, photographs, disclosures, pricing, and access instructions, then review the listing before launch.

3

Launch with clear responsibilities

With 1%, Eaton continues through showings, offers, negotiation, contract, and closing. With MLS-only, you manage the sale.

Brokerage Activity

See the brokerage behind the promise.

Current and recent Eaton listing activity across Florida and Texas, shown from the brokerage inventory feed.

Current + recent activity
104Current + recent records
87Texas records
17Florida records
Live feedUpdated from brokerage inventory
Map legend: Select a dot to see the property photo and address. Blue = active, green = rental, amber = pending, red = recent sale; dashed dots indicate land.Listing details can change. Open the source property page for the latest public information.
Serving sellers across Florida and Texas.View coverage areas →
Plans Changed?

Keeping the property instead of selling?

If selling no longer fits, you do not have to leave Eaton. Property owners can use Eaton to market and lease the property while remaining the landlord.

$299 Rental MLS-Only Tenant placement: 50% of first month’s rent No ongoing Eaton management fee
See Rental Options →
Straight Answers

What sellers usually want to know first.

Is the 1% plan full service?

Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer review, negotiation support, and contract-to-close guidance.

What is the difference between the 1% and $500 plans?

The 1% plan includes brokerage representation throughout the sale. The $500 plan is MLS input only: the seller manages inquiries, showings, offers, negotiations, contracts, and closing.

Who handles showings and offers?

Local buyer agents generally show the property to their clients. Under the 1% plan, Eaton coordinates requests and helps review and negotiate offers. Under the $500 plan, the seller handles those responsibilities.

When do I pay?

The 1% listing-side commission is paid at closing only if the property sells. The $500 MLS-only fee is due after MLS activation and is nonrefundable once live or once processing has been completed.

Is buyer-agent compensation included in the 1% fee?

No. The 1% is Eaton’s listing-side fee. Any buyer-agent compensation is separate, negotiable, and chosen by the seller.

What if I decide to rent instead of sell?

If you decide to keep the property instead, Eaton also offers rental MLS listing and tenant-placement services for property owners in Florida and Texas. See rental options →

Eaton Real Estate Company · The Seller's Brokerage

Ready to see which listing path fits?

Start with your property address and compare Eaton’s 1% Full-Service and $500 MLS-Only options.

Stephen Eaton, Broker/Owner · Texas Broker #539000 · Florida Broker #BK3560755
Buyer-agent compensation, if offered, is separate and chosen by the seller.

No payment and no obligation to compare your options.