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Eaton Real Estate Company · The Seller's Brokerage
How It Works

Three ways to sell.
One simple start.

Start with your address. Choose the support you need. We’ll help you get listed in Eaton’s Florida and Texas markets.

✓ Clear responsibilities
✓ Review documents before MLS activation
✓ Florida + Texas

Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service, or Not Sure Yet. No payment is collected in this form.

Your listing broker
Stephen Eaton, broker and owner of Eaton Real Estate Company
Stephen Eaton · Broker / Owner Choose the support level first. Know who handles what before you list.
What Happens Next

Your listing, step by step.

Handle the setup online, by phone and by email. Here’s what happens next.

1

Send the property address

Start the sign-up form so Eaton can identify the property and the applicable listing path.

2

Choose your support level

Choose $99 MLS Basic, $499 FSBO Plus or 1% Full Service. If you’re unsure, we’ll explain the differences before you decide.

3

Complete the listing setup

Complete the listing documents and provide the property details, photos and access instructions. MLS Basic is paid after signing and before preparation begins.

4

Go live with clear responsibilities

FSBO Plus sellers review the live listing before paying. DIY sellers then manage their sale; Eaton represents 1% sellers through closing, with the listing fee paid only if sold.

Meet Stephen and Chevon

Get to know the people behind Eaton. Use the comparison below for current plan pricing, inclusions and responsibilities.

Florida + Texas · One family brokerage

Sell your way.

Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.

MLS Basic

$99flat fee

Get Listed.

For confident DIY sellers who mainly need MLS exposure.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 changes included; then $25 per request
  • Email support

You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.

Pay after signing, before MLS preparation.

Choose $99 MLS BasicSee plan details

FSBO Plus

$499flat fee

Sell It Yourself, With More.

For DIY sellers who want more flexibility and support.

  • 6-month MLS listing; maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone and email support
  • Sales-document resources
  • Review the live MLS listing before paying

You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.

Pay after live-listing review, per your agreement.

Choose $499 FSBO PlusSee plan details

Full Service

1%listing-side fee

We Handle It.

For sellers who want Eaton to represent them through closing.

  • Seller representation and CMA/pricing guidance
  • MLS setup and listing management
  • Buyer-agent showing requests, scheduling, access instructions and feedback
  • Offer review and negotiation
  • Contract, title and closing coordination

Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.

Paid at closing only if your property sells.

Choose 1% Full ServiceSee plan details
View the full plan comparison — who handles what
What Eaton handles and what you handle
Service$99 MLS Basic$499 FSBO Plus1% Full Service
MLS listing$99 MLS BasicIncluded$499 FSBO PlusIncluded1% Full ServiceIncluded, with online exposure
Listing term$99 MLS Basic6 months$499 FSBO Plus6 months1% Full ServicePer signed agreement
Seller representation$99 MLS BasicLimited-service agreement obligations only$499 FSBO PlusLimited-service agreement obligations only1% Full ServiceIncluded
CMA / pricing guidance$99 MLS BasicNot included$499 FSBO PlusNot included1% Full ServiceIncluded
Photos$99 MLS BasicUp to 10 seller-supplied photos$499 FSBO PlusMaximum allowed by the applicable MLS1% Full ServiceListing setup and management; photo terms per agreement
Listing changes$99 MLS Basic2 included; $25 per additional request$499 FSBO PlusUnlimited reasonable changes1% Full ServiceListing management included
Support$99 MLS BasicEmail$499 FSBO PlusPhone and email; sales-document resources1% Full ServiceDirect broker representation and transaction support
Buyer and agent inquiries$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton handles buyer-agent communication
Showing coordination$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton coordinates
Showing feedback$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton follows up
Offer review$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton helps review
Negotiation$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton negotiates
Contracts and deadlines$99 MLS BasicSeller handles$499 FSBO PlusSeller handles; document resources provided1% Full ServiceEaton provides contract guidance and management
Contract-to-close$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton supports the transaction
Title / closing coordination$99 MLS BasicSeller handles$499 FSBO PlusSeller handles1% Full ServiceEaton coordinates
Professional photography$99 MLS BasicNot available as an add-on$499 FSBO PlusOptional — $1991% Full ServiceOptional — $199
Eaton yard sign$99 MLS BasicNot available as an add-on$499 FSBO PlusOptional — $991% Full ServiceOptional — $99
Payment timing$99 MLS BasicAfter signing, before MLS preparation$499 FSBO PlusAfter live-listing review, per agreement1% Full ServiceAt closing only if sold
Before the Listing Goes Live

Have the basics ready. We’ll guide the rest.

The exact requirements can vary by property and MLS, but these are the core items sellers should expect to provide or confirm during setup.

You do not need to have everything perfect before starting. The property address is enough to begin.

01
Property detailsPrice, features, condition details, and other listing information.
02
Seller photosClear property photographs for the MLS and participating websites.
03
Access instructionsHow approved agents and buyers can access the property for showings.
04
Signed documentsRequired listing agreements, disclosures, and other applicable forms.
You can start without committing to a plan. Submit the property address and choose “Not Sure Yet” if you want to compare the three options first.
Compare My Options
Common Questions

Know the important details before you start.

What is the first step?

Start with your property address. Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service, or Not Sure Yet on the signup page.

What is the main difference between 1% and self-service?

The 1% plan includes seller representation, CMA/pricing guidance, negotiation and support through closing. Both flat-fee plans are seller-managed: you handle pricing, inquiries, showings, offers, contracts, title and closing.

Who provides the listing photos?

MLS Basic includes up to 10 seller-supplied photos. FSBO Plus allows the applicable MLS maximum. Professional photography is an optional $199 add-on with FSBO Plus and 1% Full Service; a yard sign is an optional $99 add-on with those two plans only.

Do I need to visit an office?

The process is designed to be online and phone friendly. Property information, photographs, questions, and many documents can be handled electronically when available.

When are the plan fees paid?

$99 MLS Basic is paid after signing and before MLS preparation. $499 FSBO Plus is paid after live-listing review according to your agreement. The 1% listing-side fee is paid at closing only if the property sells.

Can I switch from a self-service plan to 1% full service?

Yes. Contact Eaton Real Estate Company if you decide you want more support. The timing and next steps can be reviewed based on the status of the listing.

Ready When You Are

Start with the property address.

See the three listing paths, choose the support level that fits, or select “Not Sure Yet.” No payment and no obligation to start. Tampa sellers can also review our Tampa seller options.

Florida and Texas seller services. Availability depends on property location, MLS access, and applicable requirements.