Start with your address. Choose the support you need. We’ll help you get listed in Eaton’s Florida and Texas markets.
Handle the setup online, by phone and by email. Here’s what happens next.
Start the sign-up form so Eaton can identify the property and the applicable listing path.
Choose $99 MLS Basic, $499 FSBO Plus or 1% Full Service. If you’re unsure, we’ll explain the differences before you decide.
Complete the listing documents and provide the property details, photos and access instructions. MLS Basic is paid before MLS activation.
FSBO Plus payment is due once the MLS listing goes live and becomes non-refundable once live. DIY sellers then manage their sale; Eaton represents 1% sellers through closing, with the listing fee paid only if sold.
Get to know the people behind Eaton. Use the comparison below for current plan pricing, inclusions and responsibilities.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance, sales forms or seller representation.
Pay $99 before MLS activation. Six-month renewal: $99. $0 cancellation penalty.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay $499 once your MLS listing goes live. Six-month renewal: $499. $0 cancellation penalty. Listing fee non-refundable once live.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells. $0 cancellation penalty.
Choose 1% Full ServiceSee plan details| Service | $99 MLS Basic | $499 FSBO Plus | 1% Full Service |
|---|---|---|---|
| MLS listing | $99 MLS BasicIncluded | $499 FSBO PlusIncluded | 1% Full ServiceIncluded, with online exposure |
| Listing term | $99 MLS Basic6 months | $499 FSBO Plus6 months | 1% Full ServicePer signed agreement |
| Seller representation | $99 MLS BasicLimited-service agreement obligations only | $499 FSBO PlusLimited-service agreement obligations only | 1% Full ServiceIncluded |
| CMA / pricing guidance | $99 MLS BasicNot included | $499 FSBO PlusNot included | 1% Full ServiceIncluded |
| Photos | $99 MLS BasicUp to 10 seller-supplied photos | $499 FSBO PlusMaximum allowed by the applicable MLS | 1% Full ServiceListing setup and management; photo terms per agreement |
| Listing changes | $99 MLS Basic2 included; $25 per additional request | $499 FSBO PlusUnlimited reasonable changes | 1% Full ServiceListing management included |
| Support | $99 MLS BasicEmail | $499 FSBO PlusPhone and email; sales forms included | 1% Full ServiceDirect broker representation and transaction support |
| Buyer and agent inquiries | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton handles buyer-agent communication |
| Showing coordination | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton coordinates |
| Showing feedback | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton follows up |
| Offer review | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton helps review |
| Negotiation | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton negotiates |
| Contracts and deadlines | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles; sales forms provided | 1% Full ServiceEaton provides contract guidance and management |
| Contract-to-close | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton supports the transaction |
| Title / closing coordination | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton coordinates |
| Professional photography | $99 MLS BasicNot available as an add-on | $499 FSBO PlusOptional — $199 | 1% Full ServiceOptional — $199 |
| Eaton yard sign | $99 MLS BasicNot available as an add-on | $499 FSBO PlusOptional — $99 | 1% Full ServiceOptional — $99 |
| Payment timing | $99 MLS BasicBefore MLS activation | $499 FSBO PlusOnce the MLS listing goes live; non-refundable once live | 1% Full ServiceAt closing only if sold |
| Cancellation penalty | $99 MLS Basic$0; fee terms per agreement | $499 FSBO Plus$0; fee terms per agreement | 1% Full Service$0 |
| Six-month renewal | $99 MLS Basic$99 | $499 FSBO Plus$499 | 1% Full ServiceTerm per signed agreement |
Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
The exact requirements can vary by property and MLS, but these are the core items sellers should expect to provide or confirm during setup.
You do not need to have everything perfect before starting. The property address is enough to begin.
Start with your property address. Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service, or Not Sure Yet on the signup page.
The 1% plan includes seller representation, CMA/pricing guidance, negotiation and support through closing. Both flat-fee plans are seller-managed: you handle pricing, inquiries, showings, offers, contracts, title and closing.
MLS Basic includes up to 10 seller-supplied photos. FSBO Plus allows the applicable MLS maximum. Professional photography is an optional $199 add-on with FSBO Plus and 1% Full Service; 12×18 signs with metal frame cost $99; 18×24 signs with frame cost $150 with those two plans only.
The process is designed to be online and phone friendly. Property information, photographs, questions, and many documents can be handled electronically when available.
$99 MLS Basic is paid before MLS activation. $499 FSBO Plus is due once the MLS listing goes live and becomes non-refundable once live. The 1% listing-side fee is paid at closing only if the property sells.
Every plan has a $0 cancellation penalty. Flat-fee payments and refund eligibility follow the signed agreement. The optional six-month renewal costs $99 for MLS Basic or $499 for FSBO Plus.
Yes. Contact Eaton Real Estate Company if you decide you want more support. The timing and next steps can be reviewed based on the status of the listing.
See the three listing paths, choose the support level that fits, or select “Not Sure Yet.” No payment and no obligation to start. Tampa sellers can also review our Tampa seller options.
