Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Jacksonville seller guide · Eaton terms checked October 19, 2026; provider research dated September 27–October 10
Jacksonville has several genuinely local 1% brokerages in addition to national discount models. This page compares the published listing-side fees and service models using current Jacksonville market data.
Compare the full listing-side cost with how inquiries, showings, access and contracts are handled across Northeast Florida.
What to evaluate
Eaton publishes this comparison. Sellers provide photos and physical access for its standard 1% listing plan. Buyer-agent compensation, if any, is separate and seller-directed.
Editorial disclosure
Jacksonville market context
Over the three months ending August 2026, Redfin reported a $308,890 median sale price in Jacksonville, 57 median days on market, 3,551 August sales and a 97.5% sale-to-list ratio.
Source: Redfin Jacksonville market data, three months ending August 2026.
Provider comparison
| Provider | Published listing-side fee | Minimum / condition | Service model | What to verify |
|---|---|---|---|---|
| Clever Real Estate | 1.5% | $3,000 minimum | Matches sellers with local partner agents | The actual Jacksonville partner agent and marketing package |
| Eaton Real Estate Company | 1% | no minimum commission; paid only if sold | Full-service seller representation with direct broker support | Photography and yard sign are optional add-ons |
| 1 Percent Lists First Coast | 1% listing-side commission | Public site markets full-service support at 1% | Locally owned Jacksonville-area low-cost brokerage | Current package details and any property-specific terms |
| Select Realty Jacksonville | 1% listing fee | Published as full-service 1% listing model | Jacksonville full-service brokerage; professional photography advertised | Current listing agreement terms and any separate services |
| Redfin | 2%; conditional 1% with a qualifying purchase within 365 days | $4,000 Jacksonville minimum; eligibility rules apply | Full-service national brokerage with technology platform | Confirm the local quote; Redfin adds 1% when the buyer is unrepresented |
Median-price example
At Jacksonville's recent median price, the difference between 1%, 1.5% and 2% is material even before optional services or buyer-agent compensation.
*Illustrative 1% calculation from the publicly advertised percentage; confirm current minimums and terms directly with each brokerage.
Local service differences
Ask who will handle coverage and pricing differences across core Jacksonville, the Beaches, Mandarin, Arlington, Riverside/Avondale, St. Johns-area moves and other submarkets. A low fee matters less if the service model does not fit the property.
Select Realty publicly emphasizes professional photography. Eaton's 1% plan makes photography optional. Other providers may bundle it, outsource it or handle it differently. Compare the complete package rather than assuming every 1% service includes the same marketing.
Eaton in Jacksonville
Eaton's 1% Full-Service option includes pricing/CMA guidance, showing coordination, feedback, offer review and negotiation, and contract-to-close support. Eaton's 1% listing-side fee has a no minimum commission and is payable at closing only if sold. The seller provides listing photos and physical property access. Sellers who want MLS entry without representation can choose $99 MLS Basic or $499 FSBO Plus; neither includes a CMA.
See Jacksonville seller services → See 1% Full-Service terms →
Methodology
We prioritized provider-owned websites for fee claims and current Jacksonville market data for the local context. We included services with lower-cost published seller pricing and verified Jacksonville availability. We did not copy another site's rankings or score companies based on undisclosed criteria.
Update policy: verify current pricing and minimums directly with each provider before signing.
Jacksonville seller decision guide
Jacksonville has enough local 1% and discount options that sellers can compare real service models rather than relying on one national list. The key is to compare what happens before and after the MLS goes live.
Jacksonville is too large for citywide pricing logic. Neighborhood, HOA or CDD costs, flood and insurance factors and nearby new construction can change the comp set.
Some lower-cost options provide representation; others mainly provide MLS access or referral matching. Those are different products.
Ask who reviews offers, negotiates repairs or concessions, tracks deadlines and communicates with title and the buyer side after contract.
Compare the complete workflow: pricing, listing setup, buyer-agent communication, showings, offer strategy, negotiation, contract management and cancellation terms.
Jacksonville seller services · Florida flat-fee MLS · 1% Full Service
Sources checked
Compare who handles the work, what marketing is included and whether any minimum fee changes the effective rate at your expected sale price. For Northeast Florida coverage beyond Jacksonville, see the regional seller hub and St. Augustine listing options.
Jacksonville seller servicesChoose the amount of brokerage support that suits your sale. Review our listing-side fee, the MLS-only alternative, and other brokerage options before deciding.
