Jacksonville & Daytona Home Sellers

Sell Your Jacksonville or Daytona-Area Home for 1% or List on the MLS for $500

Eaton Real Estate Company gives Jacksonville, Daytona Beach, St. Augustine and Northeast Florida sellers two clear ways to list: 1% Full-Service broker representation or a $500 MLS-Only option for experienced sellers who want to stay hands-on.

1% Full-Service
$500 MLS-Only
Direct broker communication

Optional Listing Services

Want Us to Handle a Little More?

Keep things simple or add only the services you want. These add-ons are optional and are not included in the 1% or $500 listing fee.

Professional Photography — from $199

We can arrange a local real estate photographer and provide MLS-ready edited photos.

Yard Sign — from $79

Professional Eaton Real Estate Company For Sale signs are available as an optional add-on. Pricing and installation options may vary by location.

List for 1% or choose our $500 MLS-Only option.

Compare My Options
Start with the property address. You can choose either listing plan on the next step.

1% Full-Service No upfront listing-side fee
$500 MLS-Only For experienced, hands-on sellers
Seller-Focused Clear responsibilities from the beginning
Northeast Florida Jacksonville, Daytona, St. Augustine & nearby
Two Listing Options

Choose the Northeast Florida Selling Plan That Fits You

Use the 1% Full-Service plan if you want broker representation and transaction support, or choose the $500 MLS-Only option if you mainly want MLS exposure and prefer to manage the sale yourself.

MLS-Only Option
$500 paid when live
$500

$500 MLS-Only Listing

Best for experienced sellers who want MLS exposure while staying in control of calls, showings, offers, contracts, title and closing.

  • MLS listing exposure and major-site syndication.
  • 6-month listing term.
  • Listing changes included.
  • Open-house posting in the MLS.
  • Seller manages calls, showings, offers, contracts, title and closing.
  • $500 is due when the listing goes live and is non-refundable once live.
Why Northeast Florida Sellers Use Eaton

Clear Pricing, Strong Exposure, and the Support Level You Choose

A simpler listing model for sellers who want to understand what they are paying for and how much support they will receive.

01

Two Clear Choices

Choose 1% Full-Service representation or $500 MLS-Only without working through a complicated commission pitch.

02

Direct Broker Support

Under the full-service plan, get direct help with pricing, showings, offers, negotiation and the steps through closing.

03

Keep More Equity

Lower listing-side costs can preserve more of your equity while still providing broad MLS and major-site visibility.

Northeast Florida Coverage

One Seller Page. Two Major Coastal Markets.

Jacksonville and the Daytona coast serve different buyers and property types. The listing plan stays simple while the local positioning changes with the property.

Greater Jacksonville + St. Johns

Jacksonville Area

Coverage for urban neighborhoods, suburban communities, beach properties, newer construction, condos and established residential areas throughout Northeast Florida.

Riverside San Marco Southside Mandarin Arlington Northside Nocatee Orange Park Fleming Island St. Johns County St. Augustine Jacksonville Beach
Daytona + Volusia Coast

Daytona Coast

Coverage for beach communities, condominiums, second homes, suburban neighborhoods, coastal property and nearby Volusia-area seller markets.

Daytona Beach Daytona Beach Shores Ormond Beach Port Orange New Smyrna Beach Holly Hill Ponce Inlet Palm Coast
Unsure whether your property fits the service area? Call or text Call or Text Stephen with the property address.
How It Works

A Simple Path to Going Live

Choose the plan, send the property information, review the listing and move forward with the service level you selected.

1

Choose Your Plan

Select 1% Full-Service or the $500 MLS-Only option.

2

Send Property Info

Provide the address, asking price, photos, property details and access instructions.

3

Review & Approve

Review the listing information and documents before the property goes live.

4

Go Live

Your property enters the applicable MLS and moves forward under the plan you selected.

Northeast Florida Seller FAQ

Common Questions from Jacksonville & Daytona Sellers

Do you help sellers in both Jacksonville and Daytona?

Yes. Eaton Real Estate Company helps sellers across Northeast Florida, including Jacksonville, St. Augustine-area markets, Daytona Beach, Ormond Beach, Port Orange, New Smyrna Beach and nearby communities.

What is the difference between the 1% plan and the $500 MLS-Only plan?

The 1% plan includes full-service seller representation with showing coordination, offer and negotiation support, and contract-to-close guidance. The $500 plan is limited-service MLS-only for sellers who plan to manage the transaction themselves.

When is each listing fee paid?

The 1% Full-Service listing-side fee is due at closing only if the property sells. The $500 MLS-Only fee is due when the listing goes live and is non-refundable once live.

Who provides the listing photos and property access?

The seller provides the listing photographs and the agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.

Is buyer-agent compensation included?

No. Buyer-agent compensation, if offered, is separate from Eaton’s listing-side fee and is chosen by the seller.

Can I move from MLS-only to the 1% Full-Service plan?

Yes. If you begin with the $500 MLS-Only service and later want seller representation, ask about moving to the 1% Full-Service plan.

Ready to Sell in Northeast Florida?

Start Your Jacksonville or Daytona-Area Listing Today

Choose 1% Full-Service broker representation or the $500 MLS-Only option and take the next step with a clear listing plan.

Jacksonville, Daytona Beach, St. Augustine, Volusia County and surrounding Northeast Florida coverage. Buyer-agent compensation, if offered, is separate and chosen by the seller.
Eaton Real Estate Company LLC. The 1% listing-side fee is due only if the property sells. The $500 MLS-Only plan is paid when the listing goes live, is non-refundable once live, and does not include seller representation or transaction management.

Ready to Sell?

Start with your property address.

Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.

1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.