Prefer not to take your own listing photos? Professional real estate photography is available as an optional service in participating areas. Seller-provided photos are also welcome.
Eaton Real Estate Company gives Jacksonville, Daytona Beach, St. Augustine and Northeast Florida sellers three clear ways to list: 1% Full-Service, $99 MLS Basic, or $499 FSBO Plus for experienced sellers who want to stay hands-on.
Keep things simple or add only the services you want. These optional add-ons are available with $499 FSBO Plus and 1% Full-Service, but not with $99 MLS Basic. Prefer not to take your own listing photos? Professional real estate photography is available as an optional service in participating areas. Seller-provided photos are also welcome. Professional Eaton Real Estate Company For Sale signs are available as an optional add-on. Pricing and installation options may vary by location. Choose 1% Full-Service, $99 MLS Basic, or $499 FSBO Plus.Optional Listing Services
Want Us to Handle a Little More?
Use the 1% Full-Service plan if you want broker representation and transaction support, choose $99 MLS Basic for minimum-cost MLS entry, or $499 FSBO Plus for more photos, changes and support while you manage the sale yourself.
Best for sellers who want representation, showing coordination, offer review, negotiation support and contract-to-close guidance.
6-month MLS listing, up to 10 seller-supplied photos, 2 listing-change requests included, then $25 each, with email support. You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
For hands-on sellers who want maximum MLS photos, unlimited reasonable listing changes, phone and email support, and sales-document resources while they manage the sale themselves.
A simpler listing model for sellers who want to understand what they are paying for and how much support they will receive.
Choose 1% Full-Service representation or $499 FSBO Plus without working through a complicated commission pitch.
Under the full-service plan, get direct help with pricing, showings, offers, negotiation and the steps through closing.
Lower listing-side costs can preserve more of your equity while still providing broad MLS and major-site visibility.
Jacksonville and the Daytona coast serve different buyers and property types. The listing plan stays simple while the local positioning changes with the property.
Coverage for urban neighborhoods, suburban communities, beach properties, newer construction, condos and established residential areas throughout Northeast Florida.
Coverage for beach communities, condominiums, second homes, suburban neighborhoods, coastal property and nearby Volusia-area seller markets.
Choose the plan, send the property information, review the listing and move forward with the service level you selected.
Select 1% Full-Service or the $499 FSBO Plus option.
Provide the address, asking price, photos, property details and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the plan you selected.
See statewide Florida seller coverage and other major market pages.
View page →See full-service broker representation and seller support.
View plan →See the limited-service MLS option for hands-on sellers.
View plan →Read published seller feedback about service and communication.
Read reviews →Explore Central Florida seller coverage and listing options.
View page →Explore Tampa Bay seller coverage and listing options.
View page →Yes. Eaton Real Estate Company helps sellers across Northeast Florida, including Jacksonville, St. Augustine-area markets, Daytona Beach, Ormond Beach, Port Orange, New Smyrna Beach and nearby communities.
The 1% plan includes full-service seller representation with showing coordination, offer and negotiation support, and contract-to-close guidance. The $499 FSBO Plus plan is limited-service MLS advertising for sellers who manage the transaction themselves.
The 1% Full-Service listing-side fee is due at closing only if the property sells. The $499 FSBO Plus fee is due when instructed under the signed agreement and becomes non-refundable once the listing is live.
Seller provides listing photographs unless optional professional photography is selected. Seller also provides the agreed property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton’s listing-side fee and is chosen by the seller.
Yes. If you begin with the $499 FSBO Plus service and later want seller representation, ask about moving to the 1% Full-Service plan.
Choose 1% Full-Service broker representation or the $499 FSBO Plus option and take the next step with a clear listing plan.
These local pages connect Jacksonville, the Beaches and the Daytona corridor into one seller-focused network.
The public Eaton listings & sales archive includes North Florida examples such as 268 Hartford Ave in Daytona Beach and Silver Moss Cir in Middleburg.