Choose 1% Full Service for broker representation, paid at closing only if your property sells. Prefer to manage the sale? Compare $99 MLS Basic and $499 FSBO Plus. Serving Jacksonville, Daytona Beach, St. Augustine and surrounding Northeast Florida markets.
Start with the property address. You can choose any of the three selling plans on the next step.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
A simpler listing model for sellers who want to understand what they are paying for and how much support they will receive.
Choose 1% full-service representation or $499 FSBO Plus without working through a complicated commission pitch.
Under the full-service plan, get direct help with pricing, showings, offers, negotiation and the steps through closing.
Lower listing-side costs can preserve more of your equity while still providing broad MLS and major-site visibility.
Jacksonville and the Daytona coast serve different buyers and property types. The listing plan stays simple while the local positioning changes with the property.
Coverage for urban neighborhoods, suburban communities, beach properties, newer construction, condos and established residential areas throughout Northeast Florida.
Coverage for beach communities, condominiums, second homes, suburban neighborhoods, coastal property and nearby Volusia-area seller markets.
Choose the plan, send the property information, review the listing and move forward with the service level you selected.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Provide the address, asking price, photos, property details and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the plan you selected.
See statewide Florida seller coverage and other major market pages.
View page →See full-service broker representation and seller support.
View plan →See the limited-service MLS option for hands-on sellers.
View plan →Read published seller feedback about service and communication.
Read reviews →Explore Central Florida seller coverage and listing options.
View page →Explore Tampa Bay seller coverage and listing options.
View page →Yes. Eaton Real Estate Company helps sellers across Northeast Florida, including Jacksonville, St. Augustine-area markets, Daytona Beach, Ormond Beach, Port Orange, New Smyrna Beach and nearby communities.
The 1% plan includes full-service seller representation with showing coordination, offer and negotiation support, and contract-to-close guidance. The $499 FSBO Plus plan is limited-service MLS-only for sellers who plan to manage the transaction themselves.
The 1% full-service listing-side fee is due at closing only if the property sells. The $499 FSBO Plus fee is due once the listing is live in the MLS. Once live, the $499 fee is earned and non-refundable.
The seller provides the listing photographs and the agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton’s listing-side fee and is chosen by the seller.
For property in Jacksonville and Daytona, compare Florida seller representation with $99 MLS Basic and $499 FSBO Plus. If you want pricing guidance and negotiation through closing, see the 1% Full Service plan.
Related markets: Jacksonville seller services · Daytona Beach seller services · Orlando seller services.
Before choosing, review Eaton listings and closed-sale examples and seller reviews. Service responsibilities depend on the selected plan and signed agreement.
Yes. If you begin with the $499 FSBO Plus service and later want seller representation, ask about moving to the 1% Full-Service plan.
Choose 1% full-service broker representation or the $499 FSBO Plus option and take the next step with a clear listing plan.
