1% listing agent in Jacksonville.
Get MLS exposure and direct broker representation from listing through closing—without paying a traditional listing-side fee. Serving Jacksonville, Jacksonville Beach, Neptune Beach, Atlantic Beach, Riverside, San Marco, Mandarin, Southside and nearby St. Johns and Clay County communities.
No upfront payment. No obligation. Start with your address.
Want MLS-only? View the FSBO Plus →Florida + Texas · One family brokerage
Three ways to sell in Jacksonville.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent showing requests, scheduling, access instructions and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
A Jacksonville-specific selling strategy
Jacksonville is not one uniform market. A historic Riverside home, a Southside townhome, a Mandarin subdivision property and a Beaches condo can attract very different buyers. Pricing, listing details and presentation should reflect the property and the part of Jacksonville you are selling in.
Under the 1% plan, you work directly with the broker on pricing, listing setup, showing activity, offer review and the steps from contract through closing.
Riverside + San Marco
Positioning for older homes, renovated properties, condos and townhomes where condition, updates, lot characteristics and neighborhood appeal can materially affect buyer interest.
Mandarin + Southside
Listing support for established subdivisions, move-up homes, condos and townhomes, with attention to nearby competition, community fees where applicable and the property’s strongest selling points.
Jacksonville Beaches
Jacksonville Beach, Neptune Beach and Atlantic Beach sellers may be marketing condos, primary homes, second homes or higher-value coastal property where insurance, flood information, association details and condition can matter to buyers.
Nearby St. Johns + Clay
Coverage extends into nearby communities such as Nocatee, Julington Creek, Orange Park, Fleming Island and Middleburg, including master-planned neighborhoods and homes competing with newer construction.
Selling in Daytona Beach, St. Augustine, Palm Coast or elsewhere along the Northeast Florida coast? View Northeast Florida regional coverage →
From sign-up to MLS
Everything is handled online and by phone, without unnecessary office visits.
Choose your plan
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Send the property details
Complete the documents and provide your photographs, pricing, HOA information and property-access instructions.
Review and go live
Your listing is prepared, reviewed and entered into the applicable MLS for your Jacksonville-area property.
Common questions from Jacksonville sellers
Is the 1% plan full service?
Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer and negotiation help, and contract-to-close guidance.
When is the 1% listing fee paid?
The 1% listing-side commission is paid at closing only if the property sells. There is no upfront listing fee for this plan.
Who shows the property?
Local buyer agents typically show the property to their clients. Eaton coordinates showing requests under the 1% plan, and the seller provides the agreed property access.
Are professional photographs included?
No. Sellers provide the listing photographs and may take their own photos or hire a local real estate photographer.
Does the service cover the Jacksonville Beaches and nearby counties?
Yes. Service is available in Jacksonville, Jacksonville Beach, Neptune Beach, Atlantic Beach and nearby St. Johns and Clay County communities. For Daytona Beach, St. Augustine, Palm Coast and broader Northeast Florida coverage, use Eaton’s Northeast Florida regional page.
Is buyer-agent compensation included in the 1%?
No. Buyer-agent compensation, if offered, is separate from Eaton Real Estate Company’s listing-side fee and is chosen by the seller.
List your Jacksonville property without overpaying
Choose full broker representation for 1% or a seller-managed $499 FSBO Plus listing for your Jacksonville-area property.