1% Full-Service Listing for Jacksonville Sellers.
Jacksonville is too large for one generic pricing rule. Sellers may be competing in established neighborhoods, newer master-planned communities, river-oriented areas, coastal-influenced locations or properties where HOA, CDD, flood and insurance details materially affect the buyer’s decision.
Choose how much of the sale you want Eaton to handle.
Use 1% Full-Service when you want broker representation from pricing through closing. Use a flat-fee MLS option when you want to stay in control of inquiries, showings, offers and the transaction.
MLS Basic
MLS entry for listing-ready sellers.
- 6-month MLS term
- Seller supplies photos and listing data
- No CMA or representation
FSBO Plus
More listing flexibility without full-service representation.
- MLS setup and edits
- Seller handles inquiries and showings
- Seller manages offers, contracts and closing
Full Service
Pricing guidance, showing coordination, negotiation and contract-to-close support.
- CMA and pricing guidance
- Showing coordination and feedback
- Offer review and negotiation
- Paid at closing only if sold
At a $400,000 sale price, a 1% listing-side fee is $4,000. At $600,000 it is $6,000. Buyer-agent compensation, if offered, is separate and negotiable.
Price against the homes your buyer will actually compare.
A newer home with CDD and HOA obligations, an established inland home, a river-oriented property and a coastal-influenced property can attract different buyers. The best comparable set is usually neighborhood- and property-type specific rather than a broad Duval County average.
Neighborhood-level comps
Use nearby sold and active homes that compete for the same buyer instead of broad county averages.
Flood and insurance facts
Where applicable, organize flood-zone, roof, wind-mitigation and prior-loss information before launch.
HOA and CDD costs
Current dues, CDD obligations, restrictions and amenities should be clear before buyers compare communities.
New-build competition
Builder incentives and inventory can affect resale positioning in fast-growing areas.
Relocation presentation
Strong online photos and complete facts help military, corporate and out-of-area buyers evaluate remotely.
Offer quality
Compare financing, inspections, concessions, appraisal exposure and closing timing alongside price.
- Confirm HOA, CDD and property-specific fees
- Gather roof, HVAC and insurance-related documentation
- Review the most relevant nearby sold and active homes
- Prepare bright, accurate property photos
- Set simple showing access
- Define preferred closing and negotiation priorities
Jacksonville plus Northeast Florida coverage.
Eaton serves sellers throughout Florida. Use the closest market page to see the same 1% and MLS-only choices with more local context.
Questions to answer before you list.
What does 1% Full-Service include?
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
When is the 1% fee paid?
At closing only if the property sells, subject to the signed listing agreement.
Can I cancel the full-service listing?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Can I use MLS-only instead?
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the sale yourself.
Is buyer-agent compensation included?
No. If offered, it is separate, negotiable and chosen by the seller.
Why does local property context matter in Jacksonville?
Neighborhood, flood and insurance factors, HOA or CDD costs, new-build competition and property type can change which sales are actually comparable.
Start with your Jacksonville property address.
See whether 1% Full-Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.