Full-Service Jacksonville Home Listing for Just 1%
Get MLS exposure and direct broker representation from listing through closing—without paying a traditional listing-side fee. Serving Jacksonville, the Beaches, St. Johns County, Clay County and nearby Northeast Florida communities.
No upfront payment. No obligation. Start with your address.
Want MLS-only? View the $500 plan →Choose the service level that fits you
Full representation for 1%, or MLS exposure only for $500.
1% Full-Service
Broker representation and practical guidance from listing preparation through closing.
- MLS listing and major website exposure
- Pricing and listing guidance
- Showing coordination and buyer-agent follow-up
- Offer review and negotiation help
- Contract-to-close broker guidance
- Cancel anytime; paid only if sold
Seller provides photographs and property access. Buyer-agent compensation, if offered, is separate and chosen by the seller.
$500 MLS-Only
A limited-service MLS option for sellers prepared to manage calls, showings and the transaction themselves.
- Entry into the applicable MLS
- Syndication to major home-search websites
- Six-month listing term
- Listing changes included
- Seller manages offers, contracts, title and closing
- Payment due after the listing goes live
Limited-service MLS input only. The fee is nonrefundable after MLS activation or processing.
Jacksonville reach without the traditional listing-side fee
The Jacksonville area includes historic in-town neighborhoods, established suburbs, beach communities, condominiums, newer construction and luxury properties. Your listing strategy should reflect the home, its location and your selling goals—not a one-size-fits-all pitch.
Under the 1% plan, you receive direct broker guidance on pricing, listing details, showing activity, offers and the steps from contract through closing.
Riverside + San Marco
Listing guidance for historic homes, renovated properties, condominiums and townhomes in Jacksonville’s established urban neighborhoods.
Mandarin + Southside
Support for established subdivisions, move-up homes, townhomes and properties positioned for broad Jacksonville buyer demand.
The Beaches + Ponte Vedra
A lower listing-side fee can create meaningful savings for beach homes, condominiums, second homes and higher-value coastal properties.
St. Johns + Clay County
Coverage for Nocatee, Julington Creek, Orange Park, Fleming Island, Middleburg and surrounding Northeast Florida communities.
From sign-up to MLS
Everything is handled online and by phone, without unnecessary office visits.
Choose your plan
Select 1% Full-Service or the $500 MLS-Only option based on how much support you need.
Send the property details
Complete the documents and provide your photographs, pricing, HOA information and property-access instructions.
Review and go live
Your listing is prepared, reviewed and entered into the applicable MLS for your Northeast Florida property.
Common questions from Jacksonville sellers
Is the 1% plan full service?
Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer and negotiation help, and contract-to-close guidance.
When is the 1% listing fee paid?
The 1% listing-side commission is paid at closing only if the property sells. There is no upfront listing fee for this plan.
Who shows the property?
Local buyer agents typically show the property to their clients. Eaton coordinates showing requests under the 1% plan, and the seller provides the agreed property access.
Are professional photographs included?
No. Sellers provide the listing photographs and may take their own photos or hire a local real estate photographer.
Does the service cover the Beaches and nearby counties?
Yes. Service is available for Jacksonville, Jacksonville Beach, Neptune Beach, Atlantic Beach, Ponte Vedra, St. Johns County, Clay County and many surrounding Northeast Florida communities.
Is buyer-agent compensation included in the 1%?
No. Buyer-agent compensation, if offered, is separate from Eaton Real Estate Company’s listing-side fee and is chosen by the seller.
List your Jacksonville property without overpaying
Choose full broker representation for 1% or a hands-on MLS-only listing for $500.
Ready to Sell?
Start with your property address.
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.