Eaton direct · FL & TX
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1% where confirmed
Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Your choice
Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Brandon is a large suburban resale market east of Tampa with established neighborhoods, townhomes and newer pockets. Buyers often compare condition, commute access, lot, roof and major systems, making close neighborhood comps more useful than a broad Hillsborough County average. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Brandon is an established Tampa suburb where buyers compare older neighborhoods, renovated homes and newer communities toward Riverview and Valrico. Roof and HVAC age, HOA costs, lot utility, flood considerations and access to SR-60 or I-75 should guide pricing.
Brandon is a large suburban resale market east of Tampa with established neighborhoods, townhomes and newer pockets. Buyers often compare condition, commute access, lot, roof and major systems, making close neighborhood comps more useful than a broad Hillsborough County average.
Compare homes by subdivision, age, lot, upgrades and nearby active competition instead of broad Tampa Bay averages.
Current dues, district charges and community rules should be clear when they apply.
Roof age, flood information and available inspection records can affect buyer confidence and insurance conversations.
Growing Tampa-area corridors often require direct comparison with nearby builder inventory and incentives.
Complete listing data and simple access help buyer agents move quickly.
Compare financing, inspection terms, concessions, appraisal exposure and closing timeline alongside price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.