Tampa Bay sellers can choose $99 MLS Basic, $499 FSBO Plus or 1% Full-Service representation. Choose how much of the sale you want to manage yourself, with clear fees from a real family brokerage.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet. No payment is collected in the signup form.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee.
Illustration only. All commissions are negotiable. Buyer-agent compensation, closing costs, concessions, repairs, taxes, title charges and other transaction expenses are separate.
Selling in Tampa Bay is not one-size-fits-all. A Downtown Tampa condo, South Tampa home, Brandon property, and Clearwater listing can all require different positioning. The right approach is clear pricing, strong exposure, and a support level that fits your sale.
Choose $99 MLS Basic for essential MLS exposure, $499 FSBO Plus for an enhanced DIY package, or 1% Full Service for seller representation.
MLS exposure helps your property appear where buyers and agents are already searching, including major real estate websites.
Most of the listing process can be handled online and by phone, helping Tampa Bay sellers move faster with less friction.
Explore Tampa-area seller pages based on neighborhood, property type, and the market closest to your home.
A strong fit for condo sellers, investors, and urban listings near Water Street, Harbour Island, and the downtown core.
Ideal for premium neighborhoods, historic homes, waterfront properties, and sellers who want strong positioning in one of Tampa’s highest-demand areas.
Great for family neighborhoods, newer construction, gated communities, and sellers near USF, Moffitt, and major commuter routes.
Choose the plan, send the details, and get your Tampa-area property live where buyers are already searching.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet. No payment is collected in the signup form.
Provide your property details, price, photos, disclosures and access instructions.
Review the listing information and complete the applicable listing documents before activation.
The property enters the applicable MLS. Under 1%, Eaton stays involved through the sale; MLS-only leaves the active transaction with the seller.
Tampa Bay sellers often compare nearby markets, suburbs, beaches, and growth corridors before deciding where their property fits.
St. Petersburg, Clearwater, Largo, Dunedin, and nearby Gulf communities for sellers who want lower listing costs with major-site exposure.
Brandon, Riverview, Valrico, Plant City, and surrounding suburban markets where affordability and family moves drive demand.
Wesley Chapel, Lutz, Land O’ Lakes, and nearby growth areas where newer homes, relocation buyers, and move-up sellers are active.
Selling somewhere else in Florida? Explore other major markets and seller resources.
See all Florida metro coverage areas in one place.
View page →South Florida sellers, condos, waterfront homes, and luxury markets.
View page →Central Florida sellers, Disney-area homes, and relocation traffic.
View page →Southwest Florida homes, waterfront property, and luxury coastal areas.
View page →North and Northeast Florida coverage.
View page →Panhandle markets and Gulf Coast seller coverage.
View page →Vacation, relocation, and resort-area property sellers.
View page →See real published review excerpts and seller feedback.
View page →Ready to get started? Choose your plan and send your property information.
Start here →See what sellers say about the communication, support, and value they received from Eaton Real Estate Company.
“Stephen was incredibly helpful in listing our home for sale... His attention to detail and quick response in dealing with all aspects of the sale was seamless.”
Debra Lyon • Google review“He’s been extremely helpful and responsive. His expertise and negotiation strategies were key to make the most out of the sale.”
Federico Boero • Google review“The whole process of listing on MLS only took a few minutes... House ended up selling within 1 week after sitting for months on FSBO websites.”
Rick Burginger • Google reviewClear answers for sellers comparing 1% listing help, flat fee MLS, buyer-agent compensation, and online listing support.
Yes. Eaton Real Estate Company helps sellers in Tampa, St. Petersburg, Clearwater, Brandon, Riverview, Wesley Chapel, Lutz, South Tampa, Downtown Tampa, and surrounding Tampa Bay markets.
The 1% plan includes full-service listing representation with broker support, showing coordination, offer help, negotiation support, and contract-to-close guidance. The $499 FSBO Plus plan is limited service for sellers who want MLS exposure and plan to manage calls, showings, offers, contracts, and title coordination themselves.
No. The 1% full-service listing-side fee is due at closing only if the property sells. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Yes. Most of the listing process can be handled online and by phone, including property details, photos, paperwork, pricing conversations, and listing preparation.
The seller chooses whether to offer buyer-agent compensation and what amount to offer. Buyer-agent compensation, if offered, is separate from the 1% listing-side fee.
No. FSBO Plus is seller-managed, with maximum MLS photos, unlimited reasonable changes, phone/email support and sales-document resources. It excludes CMA/pricing guidance, negotiation and contract-to-close management. For representation, choose 1% Full Service.
Whether you are selling a Downtown Tampa condo, a South Tampa home, or a property elsewhere in Tampa Bay, choose the level of service that fits your sale and get started with a clear next step.
