What is the difference between the 1% plan and the FSBO Plus?

The 1% plan includes full-service listing representation. The FSBO Plus is MLS input only, and the seller handles calls, showings, contracts, negotiations, and title work.

Can I upgrade from MLS-only to full service?

Yes. A seller can ask about upgrading from the MLS-only plan to the 1% full-service listing plan.

Pensacola, FL sellers • Full service or MLS-only

1% listing agent in Pensacola.

Eaton Real Estate Company helps Florida sellers list with professional MLS exposure while keeping the commission structure simple. Choose full-service representation for 1% paid only if sold, or choose a $99 MLS Basic or $499 FSBO Plus flat fee listing if you want to handle the sale yourself.

Start Your Listing Call / Text 561-938-0000

1% full-service listing $499 FSBO Plus option Florida licensed brokerage

4.9★ Zillow rating

61 Zillow reviews

2 Simple seller plans

Pick the listing plan that fits.

No confusing package maze. Just three straightforward ways to get your Pensacola-area property listed.

$99 / $499 / 1%

✓ Professional MLS listing exposure for Pensacola-area sellers.
✓ Flexible buyer-agent commission decided by you.
✓ Choose representation or MLS-input only depending on how hands-on you want to be.
✓ Clear process for photos, property details, listing documents, and launch.

Best fit: Pensacola, Gulf Breeze, Pace, Milton, Navarre, Perdido Key, Cantonment, and nearby Northwest Florida sellers who want exposure without overpaying.

Florida + Texas · One family brokerage

Three ways to sell in Pensacola.

Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.

MLS Basic

$99flat fee

Get Listed.

For confident DIY sellers who mainly need MLS exposure.

6-month MLS listing
Up to 10 seller-supplied photos
2 changes included; then $25 per request
Email support

You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.

Pay after signing, before MLS preparation.

Choose $99 MLS Basic See plan details

FSBO Plus

$499flat fee

Sell It Yourself, With More.

For DIY sellers who want more flexibility and support.

6-month MLS listing; maximum MLS photos
Unlimited reasonable listing changes
Phone and email support
Sales-document resources
Review the live MLS listing before paying

You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.

Pay after live-listing review, per your agreement.

Choose $499 FSBO Plus See plan details

Full Service

1%listing-side fee

We Handle It.

For sellers who want Eaton to represent them through closing.

Seller representation and CMA/pricing guidance
MLS setup and listing management
Buyer-agent communication, showings and feedback
Offer review and negotiation
Contract, title and closing coordination

Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.

Paid at closing only if your property sells.

Choose 1% Full Service See plan details

Compare plans and see how it works →Not Sure Yet? Start with your address →

Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.

Choose your plan.

Pick the 1% full-service plan if you want representation, or the $499 FSBO Plus plan if you want to manage the sale yourself.

Send the property details.

Provide your photos, property information, preferred price, showing instructions, and any details needed to prepare the listing.

Review and sign listing documents.

Listing paperwork is sent for electronic signature. You can review everything before signing and ask questions at any time.

Go live on the MLS.

Once ready, your listing is entered into the MLS and begins receiving exposure through MLS distribution and buyer-agent activity.

Handle the sale your way.

With the 1% plan, Eaton Real Estate Company helps guide the process. With the MLS-only plan, you stay responsible for the sale after MLS input.

Pensacola-area sellers

Built for Northwest Florida homeowners who want exposure without the old-school commission pressure.

Whether you are selling near downtown Pensacola, the beach, military relocation areas, Gulf Breeze, Pace, Milton, Navarre, or surrounding communities, this gives sellers a practical alternative to traditional listing models.

For traditional sellers

The 1% plan gives you real listing representation while keeping the listing-side commission lower and easier to understand.

For FSBO sellers

If Zillow FSBO exposure is not enough, the $499 FSBO Plus plan gives you a way to reach more buyer agents while keeping control.

For relocation sellers

Pensacola has plenty of owners selling from out of area. The full-service plan can help keep the process organized from listing to closing.

Pensacola East Hill Downtown Pensacola Perdido Key Gulf Breeze Navarre Pace Milton Cantonment Escambia County Santa Rosa County Florida Coverage All Coverage Areas

Plan comparison

Which Pensacola listing plan should you choose?

The best choice depends on how much work you want handled for you. This table keeps the difference clear.

Feature

1% Full Service

$499 FSBO Plus

Listing representation

Yes. Broker representation is included.

No. MLS input only.

When you pay

Paid only if the property sells.

The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.

Calls and showing coordination

Handled as part of the service.

Seller handles calls and showings.

Offers and negotiations

Help reviewing offers, negotiating, and moving toward contract.

Seller handles contracts, negotiations, and title work.

Best for

Sellers who want support but still want to save on commission.

Sellers comfortable managing the transaction themselves.

Buyer-agent commission

Flexible and seller-controlled.

★★★★★

“From start to finish, he made the selling process seamless and stress-free.”

Tim Wallick Sold a home in Cape Coral, FL

★★★★★

“Stephen is great. He gave solid guidance. Always responded quickly to my questions.”

Jason Dunbar Sold a home in Naples, FL

★★★★★

“Stephen did an outstanding job getting my townhouse sold.”

Terry Garner Sold a townhouse in Fort Myers, FL

Common questions

Questions Pensacola sellers usually ask.

Clear answers help sellers understand the difference between full service and MLS-only before they reach out.

Yes. Eaton Real Estate Company works with Florida sellers, including Pensacola and surrounding Northwest Florida areas. The service is designed to help sellers list through the MLS while choosing either full-service representation or MLS-only input.

The 1% plan includes representation and help throughout the sale. The FSBO Plus is MLS input only. With the MLS-only plan, the seller handles calls, showings, contracts, negotiations, and title work.

Yes. The buyer-agent commission is flexible and seller-controlled. Eaton Real Estate Company can discuss common options, but the final decision is yours.

No. The $499 flat fee plan is MLS input only. It does not include representation. If you want help with calls, showings, negotiations, contracts, and closing steps, the 1% full-service plan is the better fit.

Yes. If you start with MLS-only and later decide you want representation, you can ask about upgrading to the 1% full-service listing plan.

You will need your property address, preferred list price, photos, basic property details, showing instructions, and your preferred listing plan. Once you choose a plan, listing documents can be sent for electronic signature.

Nearby Florida pages

More Florida seller markets.

Explore nearby markets to find the seller service area that best fits your property.

Florida Orlando Celebration Kissimmee Davenport Tampa Miami Naples Fort Myers Jacksonville Daytona Beach Coverage Areas

Ready to list in Pensacola?

Choose the 1% full-service plan if you want help through the sale, or the $499 FSBO Plus plan if you want MLS exposure and plan to handle the process yourself.

Start Your Listing 561-938-0000

Start Call

Pensacola seller coverage

Pensacola, Gulf Breeze, Navarre and the Florida Panhandle

Eaton serves Northwest Florida sellers across the Pensacola and Panhandle market area, subject to property location and MLS coverage.