Miami & South Florida home sellers
Full-service seller representation, from pricing and MLS exposure to negotiations and closing. Your 1% listing fee is paid only if your property sells.
Prefer to manage the sale yourself? Compare $99 MLS Basic for essential MLS exposure and $499 FSBO Plus for more flexibility and support. See our Florida seller services for statewide coverage.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Miami seller preparation
Property-specific pricing, accurate details and organized access help buyers understand what you’re offering.
Compare the same building or nearby properties. Account for condition, floor level, views, parking, renovations and waterfront access.
Gather association information, known fees and assessments, upgrades and inclusions so property details are ready for review.
Provide clear photos and access instructions, including building entry, showing hours and any appointment requirements.
Miami-area coverage
Eaton works with condo, single-family, townhome, waterfront and investment-property sellers across the Miami area. Confirm service availability and MLS coverage for your address.
Selling elsewhere? View Florida coverage or explore Orlando and Tampa.
Optional services
Professional photography is an optional $199 add-on with FSBO Plus and 1% Full Service.
An Eaton For Sale sign is an optional add-on. Availability, installation and pricing vary by location.
Photography and signs are separate from the 1% and $499 listing fees.
Online and by phone
Enter your address and select full-service representation or MLS-only exposure.
Send property details, your price and photos. Review and complete the listing documents.
Confirm the listing details and access arrangements, then move forward with your selected level of support.
Questions, answered
No. Eaton Real Estate Company can help with condos, single-family homes, townhomes, waterfront property, luxury homes, second homes, and investment listings across the greater Miami area.
The 1% plan includes full-service listing representation with broker support, showing coordination, offer help, negotiation support, and contract-to-close guidance. The $499 FSBO Plus plan is limited service for sellers who want MLS exposure and plan to manage calls, showings, offers, contracts, and title coordination themselves.
No. The 1% Full-Service listing-side fee is due at closing only if the property sells. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Yes. The 1% Full-Service option is usually the stronger fit for sellers who want support with higher-end, waterfront, luxury, or more complex Miami listings.
Yes. Most of the listing process can be handled online and by phone, including property details, photos, paperwork, pricing conversations, and listing preparation.
The seller chooses whether to offer buyer-agent compensation and what amount to offer. Buyer-agent compensation, if offered, is separate from the 1% listing-side fee.
No. FSBO Plus is seller-managed, with a 6-month term, maximum MLS photos, unlimited reasonable changes, phone/email support and document resources. It excludes CMA/pricing guidance, negotiation and contract-to-close management.
Share the address and choose the support level that fits your sale. Stephen is also available by phone or text.
