Eaton Real Estate Company · Coral Gables, Florida

1% Full-Service Listing for Coral Gables Sellers.

Coral Gables is a high-value, design-sensitive market where street-level location, architectural character, renovation quality, lot position and municipal permitting can matter more than broad Miami-Dade averages. Historic or period homes, waterfront enclaves and properties near the University, Miracle Mile or Old Cutler corridor should be compared within the right buyer segment.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Florida BrokerageSeller-focused representation

Three ways to sell with Eaton.

Choose full-service representation or a self-managed MLS plan based on how much of the transaction you want to handle yourself.

$99

MLS Basic

Lean MLS advertising for listing-ready sellers.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 listing changes included, then $25/change
  • Email support only
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No photography or yard-sign add-ons
  • No brokerage relationship
$499

FSBO Plus

MLS advertising with more flexibility while you manage the sale.

  • 6-month MLS listing
  • Maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone + email support
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • Optional photography $199 and yard sign $99
  • No brokerage relationship

Coral Gables seller strategy

Coral Gables is a high-value, design-sensitive market where street-level location, architectural character, renovation quality, lot position and municipal permitting can matter more than broad Miami-Dade averages. Historic or period homes, waterfront enclaves and properties near the University, Miracle Mile or Old Cutler corridor should be compared within the right buyer segment.

Local market guide · updated October 2026. Pricing should still be based on current active competition, recent comparable sales and the specific condition of the property.

Street-level comp selection

Value can change block by block, so the best comps are usually close in location, lot quality, architecture and renovation level.

Architecture and character

Mediterranean Revival, historic and other distinctive homes should be marketed around authentic design, condition and permitted improvements.

Renovation documentation

High-end buyers expect permits, plans and records for additions, major renovations and systems where applicable.

Roof, openings and insurance

Roof age, impact protection, wind documentation and flood considerations can materially affect carrying-cost discussions.

Lot and enclave position

Corner exposure, traffic, waterfront or gated positioning and proximity to key Coral Gables destinations can shift demand.

Offer quality

Financing strength, inspection rights, appraisal exposure and closing certainty can matter as much as the headline price.

Prepare the listing before buyers start comparing.

Review active competition as well as recent sold properties, organize permits and major-system records, prepare clean photos, define showing access, and decide your preferred closing timing before offers arrive.

Competitive positioning

Price against what buyers can purchase today, not only historical sales.

Condition proof

Organize repair records, system ages, warranties and meaningful improvements.

Transaction readiness

Decide access, timing, included personal property and negotiation priorities early.

Coral Gables seller FAQ

How local should Coral Gables comps be?

Very local. Start with the closest genuinely competing streets and similar architectural or renovation profiles before widening the search.

What documentation matters for a renovated Coral Gables home?

Permits, plans, invoices and records for additions, structural work, roof, impact openings and major systems can reduce diligence friction.

What does 1% Full Service include?

CMA and pricing guidance, MLS management, showing coordination, feedback, offer review, negotiation and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed agreement.

Can I cancel?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Start with your Coral Gables property address.

See whether 1% Full Service or an MLS-only plan fits the sale.