Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Choose the amount of help you want. $99 MLS Basic and $499 FSBO Plus are seller-managed MLS options. 1% Full Service is for sellers who want Eaton representing them from pricing through closing. See what the 1% plan includes →
Miami is a segmented market, so Eaton confirms the exact property address and applicable MLS instead of treating every South Florida listing the same. For market-specific context, see Miami seller services, Miami Beach, Coral Gables, Doral and Hialeah.
Eaton separates MLS access from seller representation so the difference is clear before you sign: the flat-fee plans are DIY transaction paths; the 1% plan includes CMA/pricing guidance, buyer-agent communication, showing coordination, negotiation and contract-to-close support.
You handle pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing. No CMA or contract forms; support is by email only. The $99 fee is due before MLS preparation or activation and is nonrefundable once the listing goes live.
You manage pricing, buyer inquiries, showings, offers, negotiation, contracts, title and closing. Eaton provides listing forms, maximum permitted photos, reasonable unlimited listing edits and phone/email support, but not a CMA or seller representation. The $499 fee is due once the listing goes live and is nonrefundable after activation. Professional photography is optional for $199 and an Eaton yard sign is optional for $99.
Paid at closing only if sold (no minimum). Buyer-agent compensation is separate and chosen by the seller.
| Task | $99 Basic | $499 Plus | 1% Full Service |
|---|---|---|---|
| MLS entry | Included | Included | Included |
| Pricing / CMA | Seller | Seller | Eaton guidance |
| Photos | Seller, up to 10 | Seller; optional $199 pro photos | Seller; optional $199 pro photos |
| Inquiries & access | Seller | Seller | Eaton handles buyer-agent communication; seller provides access |
| Showings | Seller | Seller | Eaton coordinates and follows up |
| Offers / negotiation | Seller | Seller | Eaton represents seller |
| Contract-to-close | Seller | Seller | Eaton coordinates |
Buyer-agent compensation is separate and negotiable. Title charges, taxes, payoff, concessions and other transaction expenses are separate from Eaton’s listing-side fee.
Miami-Dade and nearby South Florida properties are marketed through Miami-area MLS systems. Eaton confirms the appropriate board and listing path for the exact property.
Accurate property facts, clear access instructions and realistic pricing matter more than stuffing the listing with generic city keywords.
Illustration only: on a $500,000 sale, a 3% listing-side fee would equal $15,000. Real estate commissions are negotiable; 3% is not a required or standard fee.
| Model | Illustrative fee | Difference from 3% example |
|---|---|---|
| Eaton $99 MLS Basic | $99 | $14,901 |
| Eaton $499 FSBO Plus | $499 | $14,501 |
| Eaton 1% Full Service | $5,000 | $10,000 |
The service levels are not equivalent. The flat-fee plans are seller-managed; 1% Full Service includes representation. Compare both price and responsibility.
The applicable Miami-area MLS depends on the property and service area. Eaton confirms the exact address before listing preparation.
No. $99 MLS Basic and $499 FSBO Plus are seller-managed. Choose 1% Full Service if you want Eaton to provide pricing guidance, negotiation and contract-to-close representation.
No. With FSBO Plus and 1% Full Service, professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on. Neither add-on is available with $99 MLS Basic.
Both flat-fee plans use a six-month MLS listing period, subject to the signed agreement and applicable MLS rules.
$99 MLS Basic for lean MLS access. $499 FSBO Plus for more flexibility. 1% Full Service when you want a broker representing you.
