Eaton Real Estate Company gives sellers across Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel and nearby Southwest Florida communities three ways to sell: 1% full-service broker representation or a $99 MLS Basic or $499 FSBO Plus option for hands-on sellers.
Enter the property address to begin. You can choose either listing plan on the next step.
Compare the 1% and FSBO Pluss →Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Southwest Florida includes very different seller situations. Condos, waterfront homes, golf communities, seasonal residences, luxury property and newer construction each bring different listing details and buyer questions.
Association fees, approvals, restrictions, assessments, reserves, parking, elevators, rental rules and building access can all be important listing details for Southwest Florida condo sellers.
Canal access, docks, lifts, seawalls, bridges, Gulf access, flood information and other property-specific waterfront features should be described accurately when applicable.
Second-home and seasonal sellers can complete much of the listing process electronically, but reliable property access, showing instructions and clear communication should be established early.
Memberships, HOA fees, amenities, gate procedures, approval requirements, age restrictions when applicable and community rules should be confirmed before the listing goes live.
At higher price points, listing-side percentage differences become more meaningful in dollar terms. Presentation, property-specific positioning and accurate luxury features still matter.
In growing Southwest Florida communities, resale sellers may compete with newer homes and builder inventory. Current nearby competition should be considered when setting price and positioning.
This page is Eaton’s broad Southwest Florida hub. It connects Naples and Collier County, Fort Myers and Lee County, Cape Coral, Bonita Springs, Estero, the islands and nearby coastal markets.
For a Fort Myers-specific search, use the dedicated Fort Myers seller page. This regional page stays broader so the two pages support each other instead of targeting the same local intent.
Coverage includes Naples, North Naples, Golden Gate, East Naples and nearby Collier County communities with condos, single-family homes, gated neighborhoods, seasonal residences and higher-value property.
Luxury and coastal Naples sellers may have property-specific considerations involving condominium associations, beach access, amenities, renovations, parking, building rules and presentation.
Marco Island and surrounding South Collier markets include waterfront homes, condos, second homes and boating-oriented property where dock, seawall, water-access and association information can be important.
Fort Myers includes downtown and riverfront condos, historic neighborhoods, established suburban homes, golf communities and seasonal property. Use the dedicated Fort Myers page for deeper local detail.
Cape Coral sellers may need to present canal location, freshwater or saltwater access, bridge considerations, docks, lifts, seawalls, pool features and other boating or waterfront details accurately.
Bonita Springs and Estero include gated communities, golf neighborhoods, villas, condos, newer construction and seasonal residences where association costs, amenities and community requirements can shape buyer decisions.
Island and beach-area sellers may face property-specific questions involving access, condition, elevation or flood information, insurance-related facts, associations, rentals and seasonal occupancy.
Inland Lee County includes traditional neighborhoods, newer homes, investment property, acreage and value-oriented markets where nearby inventory and property condition can drive pricing decisions.
Local public reviews help Southwest Florida sellers evaluate responsiveness, guidance and the overall selling experience before choosing a listing plan.
Naples seller feedback highlights solid professional guidance, quick responses and a willingness to recommend Eaton to others.
Golden Gate · Naples, FloridaFort Myers seller feedback describes a successful townhouse sale and a positive experience working with Eaton.
Fort Myers, FloridaCape Coral seller feedback describes the selling process as seamless and stress-free from start to finish.
Cape Coral, FloridaChoose your plan, send the property details, review the listing, and go live with the service level that fits your sale.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Complete the documents and provide your photographs, pricing, HOA or condominium information and property-access instructions.
Your listing is prepared, reviewed and entered into the applicable MLS for your Southwest Florida property.
This page is the broad Southwest Florida regional hub. Go deeper into Fort Myers, review statewide Florida coverage, compare plans or read seller proof.
Dedicated Fort Myers and Lee County seller information with deeper local neighborhood and property-type detail.
View Fort Myers →See Eaton’s broader Florida seller coverage and other major market pages.
View Florida →Review what is included when Eaton represents the seller from listing through closing.
View 1% Plan →Review the limited-service MLS option for sellers prepared to manage the active sale themselves.
View $499 FSBO Plus →Read public seller feedback, including reviews from Naples, Fort Myers and Cape Coral.
Read Reviews →Send the property address and choose the listing plan that fits your sale.
Get Started →Clear answers about service level, local coverage, condos, waterfront property, seasonal ownership and buyer-agent compensation.
Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing fee is paid only if the property sells.
The $499 FSBO Plus option is MLS listing input without seller representation or transaction management. The seller handles calls, showings, offers, negotiations, contracts, title and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
This regional page covers eligible seller properties across Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel, Fort Myers Beach and surrounding Collier and Lee County communities, subject to property location and applicable MLS requirements.
Yes. The dedicated Fort Myers page provides deeper local information for Fort Myers and nearby Lee County sellers. This Naples–Fort Myers page is the broader Southwest Florida regional hub.
Yes. Condo sellers should provide current association fees, restrictions, approval requirements, assessments, parking and access information, rental rules and other relevant building or association details.
Yes. Sellers should provide accurate known information about water access, docks, lifts, seawalls, bridges, Gulf access, flood or elevation information and other relevant waterfront features when applicable.
Much of the listing setup can be handled by phone, email and electronic documents. A reliable property-access method and clear showing instructions should be established before the property goes live.
Professional photography is optional rather than bundled into the listing fee. Sellers may provide their own current photos, or Eaton can coordinate professional photography for $199 as an optional add-on with FSBO Plus and 1% Full Service only.
No. Buyer-agent compensation, if offered, is separate from Eaton Real Estate Company’s listing-side fee and is chosen by the seller.
Choose 1% full-service broker representation or the $499 FSBO Plus option and take the next step with a clear listing plan.
