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Location changes the story
A River District condo should not be positioned like a McGregor home, a Gateway property, or a seasonal residence closer to the islands.
Choose 1% Full Service for broker representation, paid at closing only if your property sells. Prefer to manage the sale? Compare $99 MLS Basic and $499 FSBO Plus. Serving Fort Myers and Lee County property owners.
Start with the property address. You can choose any of the three selling plans on the next step.
Downtown condos, historic homes, McGregor-area residences, golf communities, waterfront property and seasonal homes can require very different listing information.
A River District condo should not be positioned like a McGregor home, a Gateway property, or a seasonal residence closer to the islands.
Waterfront location, flood information, boating access, parking, elevators and showing logistics can all become important buyer questions depending on the property.
Condo, golf, gated and active-adult communities may require clear fees, restrictions, approvals, assessments, amenities and seller-provided association information.
Keeping Fort Myers neighborhoods separate from neighboring cities makes the page more useful for homeowners and keeps the local market context clear.
Downtown and the River District include condos, historic buildings and riverfront living near the Caloosahatchee. Condo fees, parking, building access, association rules and unit-specific improvements can be central to the listing.
McGregor Boulevard is one of Fort Myers’ defining corridors, lined with royal palms and established homes. In and around Edison Park, architectural character, updates, lot setting and property condition deserve careful presentation.
Fort Myers has designated historic residential districts where architectural character, renovation history and property-specific details can be especially important to accurate marketing.
Established neighborhoods south of the urban core include pool homes, canal or waterfront properties, condos and single-family homes where condition, access, association information and location can drive buyer interest.
Gated, golf and active-adult communities can require accurate association fees, amenities, membership information, approval requirements, age restrictions when applicable and showing procedures.
Owners who are not in Southwest Florida year-round may need a listing process that works well by phone, email and electronic documents, with clear property access and communication from a distance.
These are important neighboring markets, but they are kept separate from Fort Myers itself so the page stays locally focused. Eaton can also assist eligible seller properties in surrounding areas, subject to the property and applicable MLS requirements.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
This illustration compares a hypothetical 3% listing-side fee with Eaton’s 1% listing-side fee. Commissions are negotiable, and the comparison does not include buyer-agent compensation, concessions, repairs, closing costs or other transaction expenses.
Illustration only. Your written listing agreement controls the actual fee and terms.
Water access, dock or lift details, seawall information, flood considerations and property-specific waterfront features should be described accurately when applicable.
Association fees, reserves or assessments, approvals, rental rules, parking, elevators and building access may be important listing details.
HOA fees, memberships, amenities, gate procedures, age restrictions when applicable and community rules should be clear from the start.
Remote owners can handle much of the listing process electronically while establishing clear access, communication and property-care arrangements.
Good local marketing starts with accurate property information.
Provide current HOA or condo fees, restrictions, approval requirements, special assessments and community details when applicable.
Share known flood-zone, elevation, water-access, seawall, dock, roof, permit or insurance-related property information that is relevant and available to you.
If the property is vacant, tenant-occupied or used seasonally, establish a reliable access method and clear showing instructions before launch.
Clean photography and accurate descriptions of updates, condition, furnishings if included, and property features help buyers evaluate the listing.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Provide the address, asking price, photos, property details, association information and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the service level you selected.
See the broader Southwest Florida seller page for coastal, golf and seasonal markets.
View page →Explore Eaton seller service throughout Florida.
View page →See the represented full-service seller plan in detail.
View plan →See what stays with the seller under the limited-service MLS plan.
View plan →Review Eaton’s standard seller process from property details to MLS launch.
View process →Begin with the property address and choose the service level that fits your sale.
Get started →Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing-side fee is paid only if the property sells.
The $499 FSBO Plus plan is limited-service MLS entry. The seller provides the property information and photos and handles calls, showings, offers, negotiations, contracts, title and closing. The $499 FSBO Plus fee is due once the listing is live in the MLS. Once live, the $499 FSBO Plus fee is earned and non-refundable.
Yes. Condo sellers should provide current association fees, restrictions, approval requirements, assessments, parking information, building access details and other documents needed for accurate listing input.
Yes. For waterfront property, sellers should provide accurate known information about water access, docks or lifts, seawalls, flood or elevation information and other relevant property features when applicable.
Yes. Much of the listing setup can be handled by phone, email, electronic forms and online review. A reliable property-access method should be established before showings begin.
Yes, Eaton can assist eligible seller properties in nearby Southwest Florida markets including Fort Myers Beach, Sanibel, Cape Coral, North Fort Myers, Estero, Bonita Springs and Lehigh Acres, subject to the property and applicable MLS requirements.
The seller provides the listing photographs and agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton’s listing-side fee and is chosen by the seller.
Compare 1% full-service representation with the $499 FSBO Plus option and choose the level of support that fits your sale.
For property in Fort Myers, compare Florida seller representation with $99 MLS Basic and $499 FSBO Plus. If you want pricing guidance and negotiation through closing, see the 1% Full Service plan.
Related markets: Cape Coral seller services · Naples–Fort Myers seller services.
Before choosing, review Eaton listings and closed-sale examples and seller reviews. Service responsibilities depend on the selected plan and signed agreement.