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Location changes the story
A River District condo should not be positioned like a McGregor home, a Gateway property, or a seasonal residence closer to the islands.
Eaton Real Estate Company gives Fort Myers sellers three ways to list: 1% Full-Service representation, $99 MLS Basic, or $499 FSBO Plus for owners who prefer to manage their own sale.
Start with the property address. You can choose 1% Full-Service, $99 MLS Basic, or $499 FSBO Plus on the next step.
Downtown condos, historic homes, McGregor-area residences, golf communities, waterfront property and seasonal homes can require very different listing information.
A River District condo should not be positioned like a McGregor home, a Gateway property, or a seasonal residence closer to the islands.
Waterfront location, flood information, boating access, parking, elevators and showing logistics can all become important buyer questions depending on the property.
Condo, golf, gated and active-adult communities may require clear fees, restrictions, approvals, assessments, amenities and seller-provided association information.
Keeping Fort Myers neighborhoods separate from neighboring cities makes the page more useful for homeowners and keeps the local market context clear.
Downtown and the River District include condos, historic buildings and riverfront living near the Caloosahatchee. Condo fees, parking, building access, association rules and unit-specific improvements can be central to the listing.
Keep things simple or add only the services you want. These optional add-ons are offered with 1% Full-Service and $499 FSBO Plus, but not with $99 MLS Basic.
Prefer not to take your own listing photos? Professional real estate photography is available as an optional service in participating areas. Seller-provided photos are also welcome.
Professional Eaton Real Estate Company For Sale signs are available as an optional add-on. Pricing and installation options may vary by location.
List for 1% or choose our $499 FSBO Plus option.
Compare My OptionsMcGregor Boulevard is one of Fort Myers' defining corridors, lined with royal palms and established homes. In and around Edison Park, architectural character, updates, lot setting and property condition deserve careful presentation.
Fort Myers has designated historic residential districts where architectural character, renovation history and property-specific details can be especially important to accurate marketing.
Established neighborhoods south of the urban core include pool homes, canal or waterfront properties, condos and single-family homes where condition, access, association information and location can drive buyer interest.
Gated, golf and active-adult communities can require accurate association fees, amenities, membership information, approval requirements, age restrictions when applicable and showing procedures.
Owners who are not in Southwest Florida year-round may need a listing process that works well by phone, email and electronic documents, with clear property access and communication from a distance.
These are important neighboring markets, but they are kept separate from Fort Myers itself so the page stays locally focused. Eaton can also assist eligible seller properties in surrounding areas, subject to the property and applicable MLS requirements.
Choose 1% Full-Service for representation, $99 MLS Basic for essential MLS exposure, or $499 FSBO Plus for expanded MLS listing support while managing your own sale.
Best for Fort Myers sellers who want broker representation, showing coordination, offer review, negotiation help and contract-to-close guidance.
Best for experienced Fort Myers sellers who want MLS exposure while staying in control of calls, showings, offers, contracts, title and closing.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee. Commissions are negotiable, and the comparison does not include buyer-agent compensation, concessions, repairs, closing costs or other transaction expenses.
Illustration only. Your written listing agreement controls the actual fee and terms.
Water access, dock or lift details, seawall information, flood considerations and property-specific waterfront features should be described accurately when applicable.
Association fees, reserves or assessments, approvals, rental rules, parking, elevators and building access may be important listing details.
HOA fees, memberships, amenities, gate procedures, age restrictions when applicable and community rules should be clear from the start.
Remote owners can handle much of the listing process electronically while establishing clear access, communication and property-care arrangements.
Good local marketing starts with accurate property information.
Provide current HOA or condo fees, restrictions, approval requirements, special assessments and community details when applicable.
Share known flood-zone, elevation, water-access, seawall, dock, roof, permit or insurance-related property information that is relevant and available to you.
If the property is vacant, tenant-occupied or used seasonally, establish a reliable access method and clear showing instructions before launch.
Clean photography and accurate descriptions of updates, condition, furnishings if included, and property features help buyers evaluate the listing.
Select 1% Full-Service or the $499 FSBO Plus option.
Provide the address, asking price, photos, property details, association information and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the service level you selected.
See the broader Southwest Florida seller page for coastal, golf and seasonal markets.
View page →Explore Eaton seller service throughout Florida.
View page →See the represented full-service seller plan in detail.
View plan →See what stays with the seller under the limited-service MLS plan.
View plan →Review Eaton's standard seller process from property details to MLS launch.
View process →Begin with the property address and choose the service level that fits your sale.
Get started →Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing-side fee is paid only if the property sells.
The $499 FSBO Plus plan is limited-service MLS entry. The seller provides the property information and photos and handles calls, showings, offers, negotiations, contracts, title and closing. The fee is due when instructed under the signed agreement and becomes non-refundable once the listing is live.
Yes. Condo sellers should provide current association fees, restrictions, approval requirements, assessments, parking information, building access details and other documents needed for accurate listing input.
Yes. For waterfront property, sellers should provide accurate known information about water access, docks or lifts, seawalls, flood or elevation information and other relevant property features when applicable.
Yes. Much of the listing setup can be handled by phone, email, electronic forms and online review. A reliable property-access method should be established before showings begin.
Yes, Eaton can assist eligible seller properties in nearby Southwest Florida markets including Fort Myers Beach, Sanibel, Cape Coral, North Fort Myers, Estero, Bonita Springs and Lehigh Acres, subject to the property and applicable MLS requirements.
Seller provides listing photographs unless optional professional photography is selected. Seller also provides the agreed property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee and is chosen by the seller.
Compare 1% Full-Service representation with the $499 FSBO Plus option and choose the level of support that fits your sale.
