Sell Your Fort Myers Home for 1% or List on the MLS for $500
Eaton Real Estate Company gives Fort Myers sellers two clear ways to list: 1% Full-Service broker representation or a $500 MLS-Only option for experienced sellers who want to manage the sale themselves.
Start with the property address. You can choose either listing plan on the next step.
Fort Myers is not one type of seller market.
Downtown condos, historic homes, McGregor-area residences, golf communities, waterfront property and seasonal homes can require very different listing information.
Location changes the story
A River District condo should not be positioned like a McGregor home, a Gateway property, or a seasonal residence closer to the islands.
Water and access matter
Waterfront location, flood information, boating access, parking, elevators and showing logistics can all become important buyer questions depending on the property.
Association details matter
Condo, golf, gated and active-adult communities may require clear fees, restrictions, approvals, assessments, amenities and seller-provided association information.
Start with Fort Myers itself—then expand to nearby Southwest Florida.
Keeping Fort Myers neighborhoods separate from neighboring cities makes the page more useful for homeowners and keeps the local market context clear.
Downtown Fort Myers & the Historic River District
Downtown and the River District include condos, historic buildings and riverfront living near the Caloosahatchee. Condo fees, parking, building access, association rules and unit-specific improvements can be central to the listing.
Want Us to Handle a Little More?
Keep things simple or add only the services you want. These add-ons are optional and are not included in the 1% or $500 listing fee.
We can arrange a local real estate photographer and provide MLS-ready edited photos.
Professional Eaton Real Estate Company For Sale signs are available as an optional add-on. Pricing and installation options may vary by location.
List for 1% or choose our $500 MLS-Only option.
Compare My OptionsMcGregor Boulevard & Edison Park
McGregor Boulevard is one of Fort Myers' defining corridors, lined with royal palms and established homes. In and around Edison Park, architectural character, updates, lot setting and property condition deserve careful presentation.
Dean Park & Seminole Park
Fort Myers has designated historic residential districts where architectural character, renovation history and property-specific details can be especially important to accurate marketing.
Whiskey Creek, Iona & the McGregor Corridor
Established neighborhoods south of the urban core include pool homes, canal or waterfront properties, condos and single-family homes where condition, access, association information and location can drive buyer interest.
Gateway, Pelican Preserve & The Plantation
Gated, golf and active-adult communities can require accurate association fees, amenities, membership information, approval requirements, age restrictions when applicable and showing procedures.
Fort Myers Seasonal & Investment Sellers
Owners who are not in Southwest Florida year-round may need a listing process that works well by phone, email and electronic documents, with clear property access and communication from a distance.
Nearby Southwest Florida markets
These are important neighboring markets, but they are kept separate from Fort Myers itself so the page stays locally focused. Eaton can also assist eligible seller properties in surrounding areas, subject to the property and applicable MLS requirements.
Choose the Fort Myers selling plan that fits you.
Use 1% Full-Service when you want representation and transaction support. Choose $500 MLS-Only when you mainly want MLS exposure and prefer to manage the sale yourself.
1% Full-Service Listing
Best for Fort Myers sellers who want broker representation, showing coordination, offer review, negotiation help and contract-to-close guidance.
- Full-service seller representation.
- MLS listing exposure and applicable syndication.
- Pricing and listing-positioning guidance.
- Showing coordination and buyer-agent communication.
- Offer review, negotiation and contract-to-close guidance.
- No upfront listing fee — 1% is due only if the property sells.
$500 MLS-Only Listing
Best for experienced Fort Myers sellers who want MLS exposure while staying in control of calls, showings, offers, contracts, title and closing.
- MLS listing entry and applicable syndication.
- 6-month listing term.
- Listing changes included.
- Open-house posting in the MLS.
- Seller handles calls, showings, offers, contracts, title and closing.
- $500 is due when the listing goes live and is non-refundable once live.
See the difference at your expected sale price.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee. Commissions are negotiable, and the comparison does not include buyer-agent compensation, concessions, repairs, closing costs or other transaction expenses.
Illustration only. Your written listing agreement controls the actual fee and terms.
Different Fort Myers properties need different listing details.
Waterfront Homes
Water access, dock or lift details, seawall information, flood considerations and property-specific waterfront features should be described accurately when applicable.
Condos
Association fees, reserves or assessments, approvals, rental rules, parking, elevators and building access may be important listing details.
Golf & Gated Communities
HOA fees, memberships, amenities, gate procedures, age restrictions when applicable and community rules should be clear from the start.
Seasonal & Second Homes
Remote owners can handle much of the listing process electronically while establishing clear access, communication and property-care arrangements.
Fort Myers sellers can make the MLS stronger by preparing the right details early.
Good local marketing starts with accurate property information.
Provide current HOA or condo fees, restrictions, approval requirements, special assessments and community details when applicable.
Share known flood-zone, elevation, water-access, seawall, dock, roof, permit or insurance-related property information that is relevant and available to you.
If the property is vacant, tenant-occupied or used seasonally, establish a reliable access method and clear showing instructions before launch.
Clean photography and accurate descriptions of updates, condition, furnishings if included, and property features help buyers evaluate the listing.
A straightforward path from your Fort Myers address to market.
Choose Your Plan
Select 1% Full-Service or the $500 MLS-Only option.
Send Property Info
Provide the address, asking price, photos, property details, association information and access instructions.
Review & Approve
Review the listing information and documents before the property goes live.
Go Live
Your property enters the applicable MLS and moves forward under the service level you selected.
A real brokerage behind the listing.
Naples–Fort Myers
See the broader Southwest Florida seller page for coastal, golf and seasonal markets.
View page →Florida Coverage
Explore Eaton seller service throughout Florida.
View page →1% Full-Service
See the represented full-service seller plan in detail.
View plan →$500 MLS-Only
See what stays with the seller under the limited-service MLS plan.
View plan →How It Works
Review Eaton's standard seller process from property details to MLS launch.
View process →Compare Both Plans
Begin with the property address and choose the service level that fits your sale.
Get started →Questions Fort Myers homeowners ask before listing.
Can I sell my Fort Myers home with full-service representation for 1%?
Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing-side fee is paid only if the property sells.
What is included in the $500 MLS-Only plan?
The $500 plan is limited-service MLS entry. The seller provides the property information and photos and handles calls, showings, offers, negotiations, contracts, title and closing. The fee is due when the listing goes live and is non-refundable once live.
Do you list Fort Myers condos?
Yes. Condo sellers should provide current association fees, restrictions, approval requirements, assessments, parking information, building access details and other documents needed for accurate listing input.
Can you list waterfront or canal property?
Yes. For waterfront property, sellers should provide accurate known information about water access, docks or lifts, seawalls, flood or elevation information and other relevant property features when applicable.
Do you work with seasonal owners and second-home sellers?
Yes. Much of the listing setup can be handled by phone, email, electronic forms and online review. A reliable property-access method should be established before showings begin.
Do you cover Fort Myers Beach, Sanibel, Cape Coral and nearby areas?
Yes, Eaton can assist eligible seller properties in nearby Southwest Florida markets including Fort Myers Beach, Sanibel, Cape Coral, North Fort Myers, Estero, Bonita Springs and Lehigh Acres, subject to the property and applicable MLS requirements.
Who provides the listing photos and property access?
The seller provides the listing photographs and agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.
Is buyer-agent compensation included in Eaton's listing fee?
No. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee and is chosen by the seller.
Start with your property address.
Compare 1% Full-Service representation with the $500 MLS-Only option and choose the level of support that fits your sale.
Ready to Sell?
Start with your property address.
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.