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The building matters
Buyers may compare association fees, assessments, amenities, parking, storage, building access, pet rules, rental restrictions and management alongside the unit itself.
Eaton Real Estate Company gives Downtown Tampa sellers three ways to sell: 1% full-service broker representation or a $99 MLS Basic or $499 FSBO Plus option for experienced sellers who want to manage the sale themselves.
Start with the property address. You can choose either listing plan on the next step.
A Channel District condo, Water Street luxury residence, Harbour Island townhome and Downtown Core high-rise unit should not be marketed the same way.
Buyers may compare association fees, assessments, amenities, parking, storage, building access, pet rules, rental restrictions and management alongside the unit itself.
River, channel and skyline views can be meaningful, but the listing should stay accurate about the unit, exposure, floor, parking, balcony and property-specific features.
Downtown Core, Channel District, Water Street and River Arts each have a different setting. The listing should identify the actual neighborhood instead of relying on generic “Downtown Tampa” wording.
Downtown Tampa is made up of distinct districts. Clear neighborhood identification gives buyers better context and helps the listing describe the property more precisely.
High-rise and urban residential listings in the core benefit from clear information about parking, views, building access, amenities, association costs and proximity to everyday downtown destinations.
The Channel District is one of Downtown Tampa’s most residential areas. Condo and loft sellers should make association details, parking, amenities, unit features and access easy for buyers to evaluate.
Water Street combines residences, hotels, offices, restaurants and public spaces in a highly walkable setting. Luxury sellers should lead with the residence itself while accurately presenting building services, amenities, parking and property-specific views.
River Arts connects the Riverwalk, parks and major cultural destinations. Sellers in this part of downtown can emphasize applicable waterfront access, walkability and urban setting without letting lifestyle copy replace the property facts.
These downtown neighborhoods include a mix of historic context, newer residential development and urban infill. Property type, association structure, parking and condition should guide the listing.
West Riverfront sits across the river near the University of Tampa, while Harbour Island is an adjacent urban residential market south of the downtown core. Sellers should be precise about the actual location, building or community and included amenities.
Owners often compete within the same building or immediate district. Representative downtown residential searches include the buildings below. Association requirements, fees, assessments and rules vary by property.
Association information, parking, elevators, storage, concierge or security, amenities, unit exposure and building access can matter as much as interior finishes.
Branded or service-oriented properties may require precise details about building services, valet, amenities, furnishings, views and ownership costs.
Garage or assigned parking, outdoor space, HOA responsibilities, access and the relationship to the downtown core should be presented clearly.
Tenant status, lease timing, rental restrictions, furnishings and access should be resolved before marketing an investment-oriented unit.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee. Commissions are negotiable, and the comparison does not include buyer-agent compensation, concessions, repairs, closing costs or other transaction expenses.
Illustration only. Your written listing agreement controls the actual fee and terms.
Strong condo marketing starts with accurate unit and association information.
Provide current fees, known special assessments, approval requirements and available association documents relevant to the sale.
Clarify assigned or deeded parking, guest parking, storage, elevators, security, concierge procedures and showing access when applicable.
Share known leasing limits, minimum lease terms, pet rules and other restrictions that may affect a buyer's decision.
Document updates, appliances, furnishings if included, balcony details, exposure, views and other unit-specific improvements accurately.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Provide the address, price, photos, unit details, association information and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the service level you selected.
Explore the broader Tampa Bay seller page and nearby market coverage.
View page →See seller coverage for South Tampa neighborhoods and residential markets.
View page →Compare seller guidance for master-planned communities, established neighborhoods and northern Tampa homes.
Explore the area →See listing options for homes near West Tampa, Westshore, Midtown and nearby central Tampa areas.
Explore the area →Explore Eaton seller service throughout Florida.
View page →See the represented full-service seller plan in detail.
View plan →See what stays with the seller under the limited-service MLS plan.
View plan →Begin with the property address and choose the service level that fits your sale.
Get started →Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing-side fee is paid only if the property sells.
The FSBO Plus is limited-service MLS entry. The seller provides the property information and photos and handles calls, showings, offers, negotiations, contracts, title and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Yes. Eaton can assist eligible seller properties in Downtown Tampa, including the Channel District and Water Street, subject to the property and applicable MLS requirements.
Useful information can include current association fees, known assessments, approval requirements, parking and storage details, building access, pet or rental restrictions and available association documents relevant to the sale.
Yes. Harbour Island is an adjacent urban Tampa market and can be handled under the appropriate Florida listing service, subject to the property and MLS requirements.
Yes, when the location and statements are accurate. The property itself should remain the focus, with nearby lifestyle features used as supporting context rather than generic marketing language.
The seller provides the listing photographs and agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee and is chosen by the seller.
Compare 1% full-service representation with the $499 FSBO Plus option and choose the level of support that fits your sale.