West Tampa and Westshore give sellers a rare mix of convenience, visibility, and long-term appeal. Whether you are selling a bungalow, condo, townhome, luxury home, or investment property, Eaton Real Estate Company gives you three straightforward ways to go to market: 1% full-service representation or a $99 MLS Basic or $499 FSBO Plus listing.
This is one of Tampa’s most connected areas. Some sellers want full broker guidance from pricing through closing. Others want broad MLS exposure while staying more hands-on. We built all three options so sellers canchoose what fits their property, timeline, and comfort level.
Your listing is supported by Stephen and Chevon Eaton, with direct broker involvement and clear guidance for the level of service you select.
Stephen Eaton is Broker/Owner, Florida license BK3560755. Chevon Eaton is a Florida Broker, license BK3554115.
Sellers in this part of Tampa benefit from a broader demand story than many neighborhoods get on their own. Buyers may be drawn here for lifestyle, commute convenience, business access, redevelopment potential, airport proximity, shopping, or the mix of older charm and newer construction.
West Tampa stands out for its older housing stock, central location, and appeal to buyers who want something closer to the urban core without losing neighborhood identity. Renovated homes, investment properties, and homes with value-add potential all tend to draw interest here.
Westshore remains one of the strongest convenience-driven areas in Tampa. Buyers are often drawn by access to major roads, office centers, airport connections, restaurants, shopping, and daily practicality. That tends to help sellers whose homes are presented and priced well.
Midtown Tampa and nearby redevelopment have helped add a newer live-work-play layer to the area. That supports interest from professionals, relocators, and buyers looking for a more connected lifestyle in central Tampa.
West Tampa and Westshore include a wide mix of property styles and seller goals. This page is designed to speak to owners who want a clearer, more cost-conscious path to selling without giving up professionalism.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
On a $199,000 sale, the listing-side fee math is easy to compare. This illustration shows the fee difference before any buyer-agent compensation, seller concessions, or closing costs.
Three percent of a $199,000 sale price.
One percent of a $199,000 sale price.
The mathematical difference between the two example listing fees.
West Tampa and Westshore are not one-note markets. Some sellers want full guidance. Others want efficient exposure. The value here is having a straightforward choice without inflated commission pressure or confusing positioning.
Sellers can choose a pricing structure that matches the property and their comfort level instead of forcing every sale into the same commission model.
The goal is not to sound flashy. The goal is to market your home well, communicate clearly, and keep the process honest and straightforward.
Primary residences, inherited homes, condos, rentals, and higher-value properties do not all need the same plan. This setup gives you a more practical starting point.
Whether you choose 1% full service or the $499 FSBO Plus option, the goal is to make the starting line feel clear, not overwhelming.
Decide whether you want the 1% full-service listing or the $499 FSBO Plus option. The right choice depends on how much support you want during the sale.
Share the home information, photos, and any details needed to prepare the listing. We will guide the next step based on the option you choose.
Move forward with a professional market presence and a cost structure that makes sense for your sale, not just for the industry.
This page is meant to support sellers in and around the broader West Tampa and Westshore story, including nearby neighborhoods that share the same central-Tampa convenience and market overlap.
Eaton’s website features 11350 Memorial Hwy, Tampa, FL 33635 as a two-cottage single-family property near Westchase, with a link to the public listing.
The published property page documents the address, property type, approximately 880 square feet, an approximately 7,500-square-foot lot, and the flexible two-cottage layout.
View the published Tampa listing example →Review the main Tampa seller guide for plan details, local service-area pages, frequently asked questions, and the next step when you are ready to list.
Use the guide that best matches the property location and the type of sale you are planning.
Explore the urban, high-rise and downtown property seller guide.
View the Downtown guide →See guidance for established neighborhoods, waterfront homes, condos and townhomes.
View the South Tampa guide →Compare seller options for master-planned communities and northern Tampa neighborhoods.
View the New & North Tampa guide →Yes. This page is written primarily for homeowners and property owners thinking about selling in West Tampa, Westshore, Midtown Tampa, and nearby central Tampa areas.
Historic bungalows, renovated homes, condos, townhomes, investment properties, inherited homes, and higher-value properties can all fit well here depending on location and presentation.
The 1% plan is the better fit if you want representation and help throughout the sale. The FSBO Plus is the better fit if you mainly want MLS exposure and prefer to stay more hands-on.
Yes. It is written around the broader West Tampa and Westshore market story, so it can also support nearby central-Tampa areas that share similar convenience, commute, and buyer-demand drivers.
Eaton Real Estate Company gives sellers two honest paths forward: 1% full-service representation or a $499 FSBO Plus listing. Choose the option that matches your goals, timeline, and comfort level.
Stephen Eaton, Broker/Owner — Florida BK3560755 · Chevon Eaton, Florida Broker — BK3554115
