Get your Orlando-area property on the MLS with $99 MLS Basic or $499 FSBO Plus. Compare photo limits, listing changes, support and payment timing. You manage pricing and the sale with either flat-fee plan; 1% Full Service is available when you want seller representation.
$99 MLS Basic is for sellers who need a six-month MLS listing with up to 10 seller-supplied photos, two listing-change requests and email support. $499 FSBO Plus adds maximum MLS photos, unlimited reasonable listing changes, phone/email support and sales-document resources. Neither includes CMA or pricing guidance; you manage pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing. Choose 1% Full Service if you want seller representation.
All three plans include MLS listing exposure and eligible distribution to websites receiving MLS data. The difference is not simply the fee—it is who performs the work after the property goes live.
You handle pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing.
You handle pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing.
Professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on with FSBO Plus and 1% Full Service only. Neither is included or available as an MLS Basic add-on.
Choose 1% Full Service when you want CMA/pricing guidance, buyer-agent communication, showing coordination and feedback, offer negotiation and contract-to-close support. Paid at closing only if sold. Cancel for $0, subject to the signed agreement.
Use this page to compare seller-managed MLS options. For local representation and market resources, visit the Orlando seller-service hub. To compare brokerage fees and service models, see our Orlando low-commission brokerage comparison.
A flat fee MLS service gives a seller access to the same regional multiple listing service used by participating real estate professionals. For Orlando and much of Central Florida, that generally means exposure through Stellar MLS, with listing data then eligible to appear on consumer real estate websites according to each site’s feed and display rules.
MLS exposure is valuable, but it is only one part of a home sale. A seller still needs to choose a competitive price, prepare accurate property information, respond quickly to inquiries, arrange access, evaluate financing and contingencies, negotiate terms, meet contract deadlines and coordinate with the closing provider.
That is why the $499 FSBO Plus option and the 1% option are built for different sellers. One provides MLS access with a limited service scope; the other adds representation and transaction support.
Provide the property facts, price, disclosures, photos and instructions needed to prepare the MLS entry.
Respond to buyer agents, coordinate showings, gather feedback and decide whether to adjust price or terms.
Review offers, negotiate, track deadlines and coordinate title, inspections, appraisal and closing.
The flat-fee plans exclude CMA, pricing guidance, negotiation and contract-to-close management. Brokerage obligations are governed by the signed agreement; obtain any additional professional advice you need.
A low advertised entry price may not be the complete listing-company charge. For example, HomeRise’s Florida Essentials page, reviewed September 20, 2026, lists $95 upfront plus $495 if the sale closes: $590 combined. It includes unlimited listing updates and ShowingTime. That is a different bundle from Eaton’s Basic plan.
Eaton’s $99 MLS Basic includes six months, up to 10 seller-supplied photos, two listing-change requests and email support; additional requests are $25 each. Pay after signing and before MLS preparation. No CMA, pricing guidance, photography add-on or sign add-on is offered.
$499 FSBO Plus adds maximum MLS photos, unlimited reasonable changes, phone/email support and sales-document resources. You review the live MLS listing before paying, subject to the signed agreement. Both Eaton flat-fee plans leave pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing with you.
Compare total fees and responsibilities in the written agreement. Buyer-agent compensation, title charges, taxes and other transaction costs are separate. Photography ($199) and an Eaton yard sign ($99) are optional only with FSBO Plus and 1% Full Service. Competitor terms can change.
The listing-side fee is only one line in a seller’s closing statement. Your total can also include title and closing charges, government taxes or recording fees, prorations, repairs, mortgage payoff items, optional marketing and any buyer-agent compensation you choose to offer.
For a location-specific estimate, use our Orlando home-selling cost guide. You can also review the broader Orlando 1% listing agent and full-service option or compare service models in our Orlando low-commission Realtor guide.
No. It is the Eaton $499 FSBO Plus listing fee. Other sale expenses may include closing and title charges, taxes, prorations, repairs, loan payoff items, optional services and any buyer-agent compensation selected by the seller.
No. The $499 FSBO Plus plan is MLS-only and does not include seller representation, offer advice or negotiation. Sellers manage inquiries, showings, offers and the transaction.
The seller reviews the live MLS listing before payment, subject to the signed agreement.
The 1% Full-Service listing fee is paid only if the property sells, subject to the listing agreement.
No. The seller separately decides whether to offer compensation to a buyer’s agent and, if so, the amount and terms.
Professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on with FSBO Plus and 1% Full Service only. Neither is included or available as an MLS Basic add-on.
Coverage is available across the Orlando and Central Florida service area, subject to property location and MLS eligibility. This can include Orlando, Winter Park, Kissimmee, Celebration, Davenport, Lake Nona, Dr. Phillips and nearby communities.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
FSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Full Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
| Service | $99 MLS Basic | $499 FSBO Plus | 1% Full Service |
|---|---|---|---|
| MLS listing | $99 MLS BasicIncluded | $499 FSBO PlusIncluded | 1% Full ServiceIncluded, with online exposure |
| Listing term | $99 MLS Basic6 months | $499 FSBO Plus6 months | 1% Full ServicePer signed agreement |
| Seller representation | $99 MLS BasicLimited-service agreement obligations only | $499 FSBO PlusLimited-service agreement obligations only | 1% Full ServiceIncluded |
| CMA / pricing guidance | $99 MLS BasicNot included | $499 FSBO PlusNot included | 1% Full ServiceIncluded |
| Photos | $99 MLS BasicUp to 10 seller-supplied photos | $499 FSBO PlusMaximum allowed by the applicable MLS | 1% Full ServiceListing setup and management; photo terms per agreement |
| Listing changes | $99 MLS Basic2 included; $25 per additional request | $499 FSBO PlusUnlimited reasonable changes | 1% Full ServiceListing management included |
| Support | $99 MLS BasicEmail | $499 FSBO PlusPhone and email; sales-document resources | 1% Full ServiceDirect broker representation and transaction support |
| Buyer and agent inquiries | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton handles buyer-agent communication |
| Showing coordination | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton coordinates |
| Showing feedback | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton follows up |
| Offer review | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton helps review |
| Negotiation | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton negotiates |
| Contracts and deadlines | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles; document resources provided | 1% Full ServiceEaton provides contract guidance and management |
| Contract-to-close | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton supports the transaction |
| Title / closing coordination | $99 MLS BasicSeller handles | $499 FSBO PlusSeller handles | 1% Full ServiceEaton coordinates |
| Professional photography | $99 MLS BasicNot available as an add-on | $499 FSBO PlusOptional — $199 | 1% Full ServiceOptional — $199 |
| Eaton yard sign | $99 MLS BasicNot available as an add-on | $499 FSBO PlusOptional — $99 | 1% Full ServiceOptional — $99 |
| Payment timing | $99 MLS BasicAfter signing, before MLS preparation | $499 FSBO PlusAfter live-listing review, per agreement | 1% Full ServiceAt closing only if sold |
Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
MLS Basic, FSBO Plus and Full Service can put your property into the MLS. The real difference is who handles the work after the listing goes live.
EATON REAL ESTATE COMPANY
$499
MLS-only exposure
Best for hands-on sellers who want MLS exposure and will manage the sale themselves.
EATON REAL ESTATE COMPANY
1%
Full-service seller representation
Best for sellers who want direct broker representation and transaction support.
