Universal Studios Florida, Islands of Adventure, Volcano Bay and CityWalk anchor the long-established Florida Center / Kirkman / Turkey Lake side of the market.
1% listing agent in the Universal Orlando area.
Universal Orlando now spans two major theme-park campuses, and the surrounding residential market reaches from Florida Center and MetroWest to the new Epic Universe / Universal Boulevard corridor. Eaton Real Estate Company gives area sellers two clear listing options.
No payment and no obligation to compare. Choose 1%, $499 FSBO Plus or “Not Sure Yet.”
Two major campuses now shape how sellers describe this part of Orlando.
The original Universal Orlando parks remain centered on Universal Boulevard near Kirkman Road, while Epic Universe opened farther south near the I-Drive / Universal Boulevard district.
Epic Universe is now open south of Sand Lake Road near the Universal Boulevard / I-Drive district, adding a second major Universal destination to the surrounding corridor.
These addresses identify the Universal theme-park campuses, not residential jurisdiction boundaries. Sellers should still verify the actual parcel, subdivision, municipality or county jurisdiction for their property.
“Near Universal” is not one single housing market.
A MetroWest house, Florida Center condo, Park Central unit and home near the new Epic Universe corridor can attract different buyers and require different comparable sales.
Micro-location matters
Distance to Universal, Kirkman, I-4, International Drive or Epic Boulevard may influence convenience, but subdivision and building-level competition still drive pricing.
Buyer mix varies
Primary buyers, relocation buyers, employees, investors and second-home buyers may value different features, association rules and access patterns.
Use claims must be accurate
Being close to major attractions does not automatically mean a property permits short-term rentals. Zoning and association restrictions remain property-specific.
Six seller markets across the old and new Universal corridors.
The strongest local positioning separates the original Universal / Kirkman side, established residential communities and the newer Epic Universe / I-Drive growth corridor.
Florida Center, Kirkman & Windhover Area
Florida Center surrounds the original Universal Orlando complex and includes a mix of residential, hospitality and commercial uses. Condo and townhome sellers should pay close attention to association costs, restrictions, parking, property condition and building-level competition.
MetroWest & Turkey Lake
MetroWest includes single-family homes, condos, townhomes and investment property within easy reach of the original Universal campus. Sellers should separate gated, golf, condo and residential-product comparisons rather than using one broad neighborhood average.
Millenia & Park Central
The Millenia corridor offers condos, townhomes, apartments and nearby residential neighborhoods with strong access to I-4 and major employment or entertainment centers. Association costs, parking, access, lease status and unit condition can be central to the sale.
Tangelo Park, Oak Ridge & North I-Drive Side
Orange County's I-Drive redevelopment planning specifically identifies Tangelo Park within the broader redevelopment area. Established homes here should be priced from relevant residential sales while buyers also consider access, renovation level, lot, roof, systems and nearby redevelopment.
Universal Boulevard, Epic Boulevard & Destination Parkway
The new Epic Universe side sits within Orange County's I-Drive planning area, where Universal Boulevard is a defined sub-district and high-density mixed-use growth is part of the long-term framework. Residential sellers nearby should focus on the actual property type, association and comparable set rather than assuming a uniform “Epic” premium.
Williamsburg, Convention Center & Shingle Creek Side
Residential communities south and east of the new Universal corridor may attract buyers who value I-Drive, convention, hospitality and employment access. Community fees, property age, condition, lot, association rules and exact driving access remain more useful than a broad tourist-area label.
Different properties need different buyer-facing details.
Primary Residences
Condition, roof, systems, lot, pool, commute access and nearby residential competition should guide the pricing strategy.
Condos & Townhomes
HOA fees, known assessments, parking, gate access, amenities, rental restrictions and unit position can shape the buyer pool.
Investment & Tenant-Occupied Property
Lease status, tenant notice, access, association rules and operating information supplied by the seller can affect marketing and closing timing.
Gated & Planned Communities
Community fees, approval processes, amenities, transfer requirements, architectural restrictions and property-specific improvements should be organized early.
Florida + Texas · One family brokerage
Three ways to sell in Universal Studios Area.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full-Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- MLS exposure and syndication to participating real estate websites
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Payment due once the MLS listing is live; non-refundable after activation.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent communication, showings and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
no minimum commission. Paid at closing only if your property sells.
Choose 1% Full-ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
See the difference at your expected sale price.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee.
Illustration only. All commissions are negotiable. Buyer-agent compensation, closing costs, concessions, repairs, taxes, title charges and other transaction expenses are separate.
Prepare the property facts buyers will actually use.
Proximity is easy to market. The stronger listing also makes the property, association, occupancy and permitted-use details easy to understand.
For condos, townhomes and gated communities, gather current dues, known assessments, rental limits, transfer procedures and available governing documents.
For tenant-occupied or investment property, organize lease status, notice requirements, parking, gate access and showing procedures before launch.
Provide accurate information about roof, HVAC, water heater, electrical, plumbing, pool, appliances, permits and material renovations.
Short-term-rental use can depend on zoning, planned-development approvals and association restrictions. Verify the actual property before advertising that use.
Use authoritative sources for the changing Universal Orlando area.
Universal Epic Universe
Official Universal Orlando information for the new theme park now operating on Epic Boulevard.
Open official park page →I-Drive Vision Plan
Orange County planning framework for the I-Drive area, including Universal Boulevard and related sub-districts.
Open County plan →I-Drive District
Orange County's current district-code and regulating-plan information for the International Drive area.
Open I-Drive District →Florida Center Map
City of Orlando neighborhood map showing Florida Center and the original Universal Studios / Islands of Adventure area.
Open City map →Use the more specific page when the residential market changes.
Dr. Phillips
Bay Hill, Phillips Landing, Vizcaya, golf, gated and lake-oriented seller markets southwest of the original Universal campus.
Open Dr. Phillips →Orlando
Main City of Orlando seller hub for Downtown, College Park, Baldwin Park, SoDo, Lake Nona and other city neighborhoods.
Open Orlando →Disney Area
Vacation property, second homes and resort-community seller markets farther west and southwest.
Open Disney Area →“From start to finish, he made the selling process seamless and stress-free.”
Tim W. · Florida seller · Public reviewA straightforward path from your Universal-area address to market.
Choose Your Plan
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full-Service or Not Sure Yet.
Send Property Info
Provide the address, price, photographs, property details, disclosures and access instructions.
Review & Approve
Review the listing information and complete the applicable listing documents before activation.
Go Live & Move Forward
The property enters the applicable MLS. Under 1%, Eaton remains involved through the sale; MLS-only leaves the active transaction with the seller.
Straight answers before you list.
Is Eaton's Universal Orlando area 1% plan really full service?
Yes. The 1% option includes seller representation, pricing and listing-positioning guidance, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation help and contract-to-close guidance.
What is included in the $499 FSBO Plus plan?
The FSBO Plus is limited-service MLS entry with a 6-month listing term, listing changes included and open-house posting in the MLS. The seller handles calls, showings, offers, negotiations, contracts, title and closing.
Is Epic Universe open now?
Yes. Universal Epic Universe is now open at 1001 Epic Boulevard in Orlando, creating a second major Universal Orlando theme-park campus south of the original Universal Boulevard complex.
Does being near Universal mean my property allows short-term rentals?
No. Short-term-rental eligibility is property-specific and can depend on zoning, planned-development approvals and association restrictions. Verify the actual property before marketing that use.
Can Eaton list a MetroWest or Universal-area condo?
Yes. Eligible condos and townhomes can use any of the three plans. Sellers should provide current HOA fees, known assessments, parking, gate access, restrictions and relevant association information.
Who provides the listing photos and property access?
Seller provides listing photographs unless optional professional photography is selected. Seller also provides the agreed property access. Under the 1% plan, Eaton coordinates showing requests and buyer-agent communication.
Is buyer-agent compensation included in Eaton's 1% fee?
No. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee, negotiable and chosen by the seller.
When do I pay Eaton?
The 1% listing-side commission is paid at closing only if the property sells. The $499 FSBO Plus fee is due once the MLS listing is live and is non-refundable after activation.
Start with your property address.
Compare 1% Full-Service representation with the $499 FSBO Plus option and choose the level of support that fits your sale.
