Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
The Florida Keys contain multiple specialized seller markets from Key Largo through Islamorada, Marathon and Key West. Water access, dockage, flood and wind exposure, insurance considerations, association costs, vacation-home demand and property condition can all change value.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing, marketing and seller representation through closing.
A Key Largo canal home, an Islamorada bay property, a Marathon condo and a Key West historic home are not comparable products. Seller strategy should start with the island, property type, water utility and buyer use case.
Use the correct Key Largo, Islamorada, Marathon or Key West submarket before widening the search.
Document actual boating access, dock configuration, frontage and views precisely.
Organize flood-zone, elevation, roof, windstorm and prior-loss information where applicable.
Condo, HOA, assessments, insurance-related and maintenance facts should be clear.
High-quality photos and complete facts matter when buyers evaluate from outside the Keys.
Compare financing, insurance feasibility, inspections, furnishings, concessions and closing timing.
Buyers often begin with lifestyle, but offers are shaped by practical details: boating access, storm resilience, ownership costs, rental restrictions, condition and ease of maintenance. The listing should answer those questions before the buyer has to ask.
Explain how the property actually connects to boating or water use.
Make recurring costs and restrictions easy to understand.
Detailed photos and complete documentation reduce uncertainty for second-home buyers.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the transaction yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
