Waterfront & boating
Dockage, seawalls, lifts, bridge clearance, canal depth and open-water access can materially change how buyers compare homes.
Florida Keys seller expansion
1% listing agent in the Florida Keys.
Choose 1% Full Service for broker representation, paid at closing only if your property sells. Prefer to manage the sale? Compare $99 MLS Basic and $499 FSBO Plus. Start with the property address so current MLS coverage can be confirmed first.
Confirm your coverage: All three plans are available across Eaton’s Florida and Texas markets. We confirm the property address, applicable MLS and service availability before activation.
Why Keys listings are different
Waterfront, wind, flood and property details can change the buyer pool.
Keys sellers need a listing strategy built around the actual property rather than a generic statewide template.
Wind & flood
Flood zones, elevation, shutters, impact protection, roof history and insurance questions often arrive early in the buying process.
Permits & improvements
Renovations, enclosures, additions and waterfront work should be documented clearly when permits and records are available.
Condo & rental rules
Association restrictions, assessments, reserves and short-term rental rules can influence both value and the likely buyer audience.
Florida + Texas · One family brokerage
Three ways to sell in Florida Keys.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent communication, showings and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Keys coverage targets
Built around the major island markets.
Key Largo →
Dedicated Upper Keys seller page with 1% Full-Service + $99 MLS Basic + $499 FSBO Plus and local waterfront strategy.
Islamorada →
Dedicated Islamorada seller page focused on waterfront, canal, association and investment-property considerations.
Marathon & Middle Keys →
Dedicated Marathon seller page covering waterfront, boating, condo and rental-use considerations with 1% Full-Service + $99 MLS Basic + $499 FSBO Plus.
Lower Keys
Island location, access, water orientation, construction and insurance considerations can narrow the true comparable set.
Key West →
Dedicated Key West seller page covering historic property, parking, waterfront, condo and insurance considerations with 1% Full-Service + $99 MLS Basic + $499 FSBO Plus.
Seller FAQ
Before you start.
Are all three listing options available everywhere in the Keys today?
Coverage is confirmed from the exact property address before activation. Eaton does not promise MLS access where participation has not yet been activated.
What is the FSBO Plus price in this new market?
FSBO Plus is $499. MLS Basic is $99 for sellers who need a six-month listing with up to 10 seller-supplied photos, two included listing-change requests and email support.
Can you work with an owner who lives outside the Keys?
Yes, when the property can be accessed reliably. Much of the listing and transaction process can be handled remotely.
Florida Keys sellers
Start with the address. We will confirm the listing path first.
Choose 1% full-service or $499 FSBO Plus. Eaton will confirm current MLS coverage from the property address before activation.