Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Key Largo sellers compete in an Upper Keys market where canal, bay and ocean access, dockage, flood zone, windstorm and insurance considerations, second-home demand and property condition can all influence buyer decisions.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing, marketing and seller representation through closing.
A canal-front home, bay-side property, condo and inland residence are not direct substitutes. Pricing should reflect water access, dockage, association costs, storm-related facts, condition and the buyer segment most likely to purchase.
Document canal, bay, ocean, dock, lift and boating features precisely.
Organize flood-zone, elevation, roof, windstorm and prior-loss information where applicable.
High-quality online presentation matters when buyers are evaluating from outside South Florida.
Current dues, assessments, restrictions and amenities should be easy to review.
Roof, HVAC, plumbing, exterior and maintenance history deserve clear documentation.
Compare financing, insurance feasibility, inspections, furnishings, concessions and closing timing.
Two similar-looking homes can have very different buyer demand based on dockage, boating route, flood or elevation information, association rules and maintenance needs. Those facts should be part of the listing strategy before the property goes live.
Explain real water access, not just proximity to the water.
Make association and property-specific recurring costs easy to understand.
Detailed photos and complete facts help second-home buyers make faster decisions.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the transaction yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
