$99
MLS Basic
MLS entry for listing-ready sellers.
- 6-month MLS term
- Seller supplies photos and listing data
- No CMA or representation
Key Largo sellers compete in an Upper Keys market where canal, bay and ocean access, dockage, flood zone, windstorm and insurance considerations, second-home demand and property condition can all influence buyer decisions.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing, marketing and seller representation through closing.
A canal-front home, bay-side property, condo and inland residence are not direct substitutes. Pricing should reflect water access, dockage, association costs, storm-related facts, condition and the buyer segment most likely to purchase.
Document canal, bay, ocean, dock, lift and boating features precisely.
Organize flood-zone, elevation, roof, windstorm and prior-loss information where applicable.
High-quality online presentation matters when buyers are evaluating from outside South Florida.
Current dues, assessments, restrictions and amenities should be easy to review.
Roof, HVAC, plumbing, exterior and maintenance history deserve clear documentation.
Compare financing, insurance feasibility, inspections, furnishings, concessions and closing timing.
Two similar-looking homes can have very different buyer demand based on dockage, boating route, flood or elevation information, association rules and maintenance needs. Those facts should be part of the listing strategy before the property goes live.
Explain real water access, not just proximity to the water.
Make association and property-specific recurring costs easy to understand.
Detailed photos and complete facts help second-home buyers make faster decisions.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the transaction yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.