$99
MLS Basic
MLS entry for listing-ready sellers.
- 6-month MLS term
- Seller supplies photos and listing data
- No CMA or representation
Islamorada is a specialized Upper Keys seller market where bay or ocean access, dockage, canal position, flood zone, windstorm and insurance considerations, vacation-home demand and property condition can materially affect buyer interest.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing, marketing and seller representation through closing.
A canal-front home, ocean- or bay-view property and inland island home are different products. Pricing should reflect water position, dockage, flood and insurance context, condition and the buyer segment most likely to purchase.
Document canal, bay, ocean, dock, lift and boating access features precisely.
Organize flood-zone, elevation, roof, windstorm and prior-loss information where applicable.
Strong online photos and complete facts matter when buyers evaluate from outside the Keys.
Roof, HVAC, plumbing, exterior and maintenance history are especially important in a coastal environment.
Pools, storage, parking, boat access and outdoor living areas can materially affect buyer comparison.
Compare financing, insurance feasibility, inspections, furnishings, concessions and closing timing.
For many Keys buyers, the value conversation includes boating access, dock configuration, water depth, view orientation, storm resilience and the cost of ownership. The listing should make those facts easy to understand before a buyer travels to see the property.
Explain the actual access and dock setup rather than relying on a generic waterfront label.
Have association, insurance-related and maintenance facts organized.
Use detailed photos, accurate measurements and complete property facts to reduce uncertainty.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the transaction yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.