Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Key West is a specialized island market where location, historic character, flood zone, windstorm and insurance considerations, parking, outdoor space, rental rules and second-home demand can materially affect buyer interest.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing, marketing and seller representation through closing.
A historic Old Town home, condo, newer property and more residential island home can attract different buyers. Comparable sales should match location, property type, condition, ownership costs and the use case buyers are actually considering.
Use the closest truly competing Key West area before widening the comp search.
Document renovations, permits, systems and distinctive property features clearly.
Organize flood, elevation, roof and windstorm information where applicable.
Parking, pools, patios and private outdoor areas can materially affect buyer comparison.
Where relevant, make rental restrictions, condo or HOA costs and assessments easy to review.
Compare financing, insurance feasibility, inspections, furnishings, concessions and timing.
A relatively small difference in location, parking, outdoor living, rental flexibility or renovation quality can change the buyer pool. Seller strategy should identify those scarce features clearly and support them with accurate documentation.
Describe what the buyer gains from the specific block or property setting.
Make parking, outdoor space, storage and occupancy rules easy to understand.
Use renovation dates and system records to support the asking price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the transaction yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
