Florida seller comparison · Eaton Real Estate Company
Flat fee MLS in Apopka.
MLS listing from $99. Broker representation for 1%.
Choose MLS input if you are ready to manage the sale yourself. Choose represented service if you want a broker helping with price, offers and closing.
See my listing options →1% listing-side commission. No minimum. Paid at closing only if sold. Photos and physical access are owner-provided unless separately agreed. Confirm address eligibility and written terms.
Choose the right amount of help
1% Full Service
1%
Broker representation: CMA and pricing guidance, MLS management, buyer-agent communication, showing coordination, offer review, negotiation and closing coordination.
No minimum. No upfront listing commission. Pay at closing only if sold. Owner supplies information, photos and physical access. Review cancellation terms in the signed agreement.
See the 1% service →MLS Basic
$99
Six-month MLS listing, up to 10 seller-supplied photos, two change requests and email support. Additional requests: $25 each.
Limited service; no seller representation, CMA, pricing advice, sales forms, negotiation or transaction management. Pay before activation; non-refundable once live. Six-month renewal: $99. $0 cancellation penalty.
See MLS Basic →FSBO Plus
$499
Six-month MLS listing, maximum MLS photos, unlimited reasonable changes, phone and email support, and sales forms.
Seller-managed; no CMA, pricing guidance, negotiation or contract-to-close management. Pay when live; non-refundable once live. Six-month renewal: $499. $0 cancellation penalty.
See FSBO Plus →Buyer-agent compensation and other selling costs are separate. MLS syndication depends on the applicable MLS and participating websites. A lower listing fee does not remove the other work or costs involved in selling.
Planning a Apopka sale
Plan the photo package and seller workload together
For an Apopka home with a large yard, separate structures or several living areas, decide what photos are needed before buying an MLS package. Ten photos may suit a simple property, while a more complex layout may benefit from the applicable MLS maximum. Either seller-managed option leaves pricing, inquiries and transaction decisions with you.
Three questions for your brokerage interview
- Prepare current photos you own or have permission to use.
- Verify the parcel and any additional structures.
- Count likely price or photo changes before selecting a package.
What would a lower listing rate change?
Here is an illustration using a $600,000 sale price. This is a comparison of hypothetical listing quotes, not a local median price or a claim that a competing brokerage charges any particular rate.
| Listing quote | Listing fee | Difference from 1% |
|---|---|---|
| Eaton 1% | $6,000 | $0 |
| Hypothetical 1.5% quote | $9,000 | $3,000 |
| Hypothetical 2% quote | $12,000 | $6,000 |
| Hypothetical 3% quote | $18,000 | $12,000 |
Rates are negotiable. Compare minimum fees, included services and optional charges before treating the difference as your likely savings. Buyer-agent compensation, closing costs and optional services are not included in this illustration.
Estimate net proceeds for your own property →
A written quote should answer these questions
- Who provides pricing advice, reviews offers and negotiates terms?
- Who supplies photographs and physical showing access?
- Is there a minimum commission, administrative fee or additional fee at closing?
- What happens if you cancel, renew or need services outside the quoted scope?
Compare other routes before you choose
Eaton publishes this guide and competes for your listing. This is a service comparison, not an independent ranking or a review based on using every provider. Request a current address-specific quote and written scope from any brokerage you are considering.
| Route | What to ask |
|---|---|
| Eaton direct 1% service | Confirm eligibility, remote brokerage scope, owner-provided access and any optional services. |
| Clever | Request the current matched agent’s rate, minimum, included work and agreement. |
| Redfin | Request current local pricing, minimums, qualification conditions and service scope. |
| A local brokerage quote | Compare on-site involvement, photos, open houses, negotiation and total listing-side charges. |
If you mainly need MLS input, compare seller-managed packages separately. They cost less because you remain responsible for pricing, inquiries, showings, negotiation and transaction management.
Apopka seller questions
Does Eaton’s 1% include broker representation?
Yes. The direct 1% plan includes pricing guidance, MLS management, negotiation and closing coordination. Brokerage service is delivered by phone and online. Photos and physical access are owner-provided unless a different arrangement is agreed.
Will Eaton attend every showing?
No. Eaton coordinates showing requests on the 1% plan, while physical entry is the owner’s responsibility unless separately agreed. If you need a person to accompany visits, confirm that service and its cost before choosing a brokerage.
Are professional photos included?
No. The current optional photography offering is $199 for FSBO Plus and 1% listings, subject to availability. It is not an MLS Basic add-on. You can provide current photos you have the right to use.
Is 1% the total cost of selling?
No. It is the listing-side commission. Any buyer-agent compensation you agree to pay, closing costs and optional services are separate. Compare the complete written terms and use a net-proceeds worksheet for your own numbers.
What should I send first?
Send the property address and the level of help you want. If you are not sure, say so. The initial inquiry form collects no payment; confirm address eligibility, MLS placement and the applicable written agreement before activation.