Eaton direct · FL & TX
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1% where confirmed
Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Your choice
Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Apopka sellers compete across established neighborhoods, newer master-planned communities and larger-lot properties. Builder inventory, HOA costs, lot utility and access to the 429 corridor can all shape buyer demand and pricing. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Apopka combines established neighborhoods, acreage and fast-growing new communities tied to the Wekiva Parkway and northwest Orange County. Builder incentives, lot size, septic or well systems where applicable, HOA costs and commute access should guide the comp set.
Apopka sellers compete across established neighborhoods, newer master-planned communities and larger-lot properties. Builder inventory, HOA costs, lot utility and access to the 429 corridor can all shape buyer demand and pricing.
Use the closest relevant sold and active homes by community, age, lot and condition.
Current dues, amenities and rules help buyers compare nearby communities.
Roof, HVAC, windows and other high-cost items can shape inspections and insurance conversations.
Access to major Orlando job centers and transportation corridors can change the buyer pool.
Strong photos, complete data and easy scheduling improve buyer-agent follow-through.
Review financing, inspections, concessions, appraisal exposure and timing in addition to price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.