Island-by-island pricing
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Eaton Real Estate Company · Florida seller fee guide · Updated November 13, 2026
Low-Commission Realtors in Florida Keys & Key West, FL
Compare the real work behind the listing fee. The Florida Keys are a chain of distinct island markets. Key West, Marathon, Islamorada and the Upper Keys cannot be priced as though they were one neighborhood. Compare marketing support and the realities of coastal access, insurance and property restrictions.
Eaton 1% listing-side fee · No dollar minimum · Pay at closing only if sold · $0 cancellation penalty. Buyer-agent compensation is separate.
Illustrative photo by Zoshua Colah / Unsplash. Not a listed property.
What should a Florida Keys & Key West seller compare?
Start with the amount of help you want. Eaton's flagship is 1% Full-Service seller representation; MLS-only plans give the owner a different set of responsibilities. Other brokerages may use a percentage, minimum fee, flat fee, or an agent-matching model.
1%Full-Service listing with direct Eaton broker representation and no dollar minimum.
$0Cancel anytime under Eaton's standard 1% plan; any existing transaction obligations follow the written agreement.
Your choiceBuyer-agent compensation is seller-directed, negotiated separately from the listing-side fee.
Disclosure: Eaton publishes this comparison and is one of the providers listed. This is not an independent ranking. Provider pricing is sourced from official pages and may change; local availability must be confirmed.
Five seller-service models: fees and responsibilities
These are services to investigate, not a statement that each provider accepts every address in Florida Keys & Key West. Contact a provider for a written offer and compare the complete listing-side charge, minimum, upfront cost, showings, negotiation and closing support.
| Provider | Published listing fee | Model and what to verify |
|---|---|---|
| Eaton Real Estate Company | 1% listing-side; no minimum; payable at closing if sold | Direct Florida broker representation. Seller provides photos and property access. |
| Clever Real Estate | 1.5% listing fee; $3,000 minimum | Matches sellers with participating agents. Confirm who represents you and what is included. |
| Redfin | Advertised 2% sell-only; 1% with a qualifying buy-and-sell | Full service where available. Minimums, local rates and post-purchase refund rules apply. |
| Beycome | Basic $99; Enhanced $399; Concierge $1,399 | Seller-managed MLS packages with differing tools and support; compare responsibilities. |
| Houzeo | Florida Bronze $399, $0 at closing; higher tiers add fees | Seller-managed MLS plans. Silver and higher have closing charges and minimums. |
Fee math on an illustrative $850,000 sale
$8,500Eaton at 1% listing-side, if sold at this example price.
$12,750Clever at 1.5%, including its $3,000 minimum rule.
$17,000Redfin 2% illustration; local quote and eligibility terms can differ.
Illustration only—not a local median or quote. These show listing-side costs, not the full cost to sell. Buyer-side compensation, concessions, closing charges and optional services are separate. A flat-fee MLS product and full brokerage representation do not include the same work.
What matters locally in Florida Keys & Key West
The Florida Keys are a chain of distinct island markets. Key West, Marathon, Islamorada and the Upper Keys cannot be priced as though they were one neighborhood. Compare marketing support and the realities of coastal access, insurance and property restrictions.
Insurance and permitting
Wind and flood coverage, elevation certificates, roof details, permits and environmental restrictions may be relevant. Confirm specific rules through the appropriate authorities.
Vacation-rental expectations
Rental eligibility varies by location and property, and licensing or HOA restrictions can apply. Check the exact address before advertising short-term rental potential.
For more on direct local representation, see Eaton's Florida Keys & Key West seller page and the related regional comparison guide.
What Eaton's 1% Full-Service Listing includes
The broker handles
- Pricing and comparable-sales guidance
- MLS entry and ordinary syndication
- Buyer inquiries and showing coordination
- Feedback and offer review
- Negotiations and contract-to-close support
The seller handles
- Accurate property details and disclosures
- Listing photos or optional photography
- Physical property access for showings
- Timely responses on documents and decisions
Broker-attended tours are not part of the standard 1% fee.
Prefer a seller-managed listing? Review $99 MLS Basic and $499 FSBO Plus, where offered for your property's MLS. Those plans do not include full representation.
Florida Keys & Key West seller FAQs
Does Eaton list homes throughout the Keys?
Eaton is a Florida licensed brokerage and participates in the Keys market; a specific property requires an appropriate MLS and access arrangement.
Do you attend island showings?
The standard 1% plan is remote-friendly and does not include broker-attended tours. Owners arrange access, with another solution discussed if needed.
How do I compare a flat fee with full service?
Ask who handles pricing, inquiries, negotiations, inspection requests and closing, then compare the complete quoted price including minimums.
How we checked the fees
Eaton reviewed the listed providers' own published seller information on November 13, 2026. Their rates, minimums and service areas can change, and local agents or franchise offices may set different terms. We do not score ourselves as an independent winner. Ask for the written fee and scope before signing.
Official provider sources:
More comparisons: Florida low-commission guide · Compare brokerages · Eaton 1% terms.
Want a clear 1% plan for your Florida Keys & Key West property?
Send the address and we'll explain direct Eaton representation, what the seller provides, and whether a self-managed MLS option fits better. No obligation to select a plan.