Historic property questions
For a property in a historic area, distinguish known facts from assumptions about preservation rules, permits or exterior changes. Buyers should verify the applicable approvals.
Eaton Real Estate Company · Florida seller fee guide · Updated November 13, 2026
Low-Commission Realtors in St. Augustine, FL
Compare the real work behind the listing fee. St. Augustine and St. Johns County have very different seller situations, from historic-district homes to newer master-planned communities and coastal properties. Compare a broker's actual services and local diligence as carefully as the fee.
Eaton 1% listing-side fee · No dollar minimum · Pay at closing only if sold · $0 cancellation penalty. Buyer-agent compensation is separate.
Illustrative photo by Philip Arambula / Unsplash. Not a listed property.
What should a St. Augustine seller compare?
Start with the amount of help you want. Eaton's flagship is 1% Full-Service seller representation; MLS-only plans give the owner a different set of responsibilities. Other brokerages may use a percentage, minimum fee, flat fee, or an agent-matching model.
1%Full-Service listing with direct Eaton broker representation and no dollar minimum.
$0Cancel anytime under Eaton's standard 1% plan; any existing transaction obligations follow the written agreement.
Your choiceBuyer-agent compensation is seller-directed, negotiated separately from the listing-side fee.
Disclosure: Eaton publishes this comparison and is one of the providers listed. This is not an independent ranking. Provider pricing is sourced from official pages and may change; local availability must be confirmed.
Five seller-service models: fees and responsibilities
These are services to investigate, not a statement that each provider accepts every address in St. Augustine. Contact a provider for a written offer and compare the complete listing-side charge, minimum, upfront cost, showings, negotiation and closing support.
| Provider | Published listing fee | Model and what to verify |
|---|---|---|
| Eaton Real Estate Company | 1% listing-side; no minimum; payable at closing if sold | Direct Florida broker representation. Seller provides photos and property access. |
| Clever Real Estate | 1.5% listing fee; $3,000 minimum | Matches sellers with participating agents. Confirm who represents you and what is included. |
| Redfin | Advertised 2% sell-only; 1% with a qualifying buy-and-sell | Full service where available. Minimums, local rates and post-purchase refund rules apply. |
| Beycome | Basic $99; Enhanced $399; Concierge $1,399 | Seller-managed MLS packages with differing tools and support; compare responsibilities. |
| Houzeo | Florida Bronze $399, $0 at closing; higher tiers add fees | Seller-managed MLS plans. Silver and higher have closing charges and minimums. |
Fee math on an illustrative $500,000 sale
$5,000Eaton at 1% listing-side, if sold at this example price.
$7,500Clever at 1.5%, including its $3,000 minimum rule.
$10,000Redfin 2% illustration; local quote and eligibility terms can differ.
Illustration only—not a local median or quote. These show listing-side costs, not the full cost to sell. Buyer-side compensation, concessions, closing charges and optional services are separate. A flat-fee MLS product and full brokerage representation do not include the same work.
What matters locally in St. Augustine
St. Augustine and St. Johns County have very different seller situations, from historic-district homes to newer master-planned communities and coastal properties. Compare a broker's actual services and local diligence as carefully as the fee.
Newer St. Johns communities
HOA restrictions, CDD assessments, school boundaries and competing builder inventory can matter in subdivisions. Gather current paperwork and use comparable sales.
Coastal and flood exposure
Where relevant, provide known roof, wind and flood information. Let buyers obtain their own insurance and lender requirements rather than relying on a broad county assumption.
For more on direct local representation, see Eaton's St. Augustine seller page and the related regional comparison guide.
What Eaton's 1% Full-Service Listing includes
The broker handles
- Pricing and comparable-sales guidance
- MLS entry and ordinary syndication
- Buyer inquiries and showing coordination
- Feedback and offer review
- Negotiations and contract-to-close support
The seller handles
- Accurate property details and disclosures
- Listing photos or optional photography
- Physical property access for showings
- Timely responses on documents and decisions
Broker-attended tours are not part of the standard 1% fee.
Prefer a seller-managed listing? Review $99 MLS Basic and $499 FSBO Plus, where offered for your property's MLS. Those plans do not include full representation.
St. Augustine seller FAQs
Can I sell a historic home through Eaton?
Discuss the property and its marketing needs first. The broker can provide seller representation, with photos and access normally supplied by the owner.
Does a 1% fee mean reduced contract support?
No. Eaton's full-service plan includes offers, negotiations and transaction-to-close coordination, subject to its written agreement.
What should I compare besides commission?
Compare actual MLS placement, photos, access, offer handling, contract management and any minimum or cancellation charge.
How we checked the fees
Eaton reviewed the listed providers' own published seller information on November 13, 2026. Their rates, minimums and service areas can change, and local agents or franchise offices may set different terms. We do not score ourselves as an independent winner. Ask for the written fee and scope before signing.
Official provider sources:
More comparisons: Florida low-commission guide · Compare brokerages · Eaton 1% terms.
Want a clear 1% plan for your St. Augustine property?
Send the address and we'll explain direct Eaton representation, what the seller provides, and whether a self-managed MLS option fits better. No obligation to select a plan.