1% Full Service
Seller representation, pricing guidance, MLS management, showing coordination, offer negotiation, contracts, title and closing support. The listing-side fee is paid only if sold.
Eaton Real Estate Company · Broker / Owner
Stephen Eaton
Florida & Texas seller broker. Built around lower listing fees and direct broker access.
Stephen Eaton is the Broker/Owner of Eaton Real Estate Company, a seller-focused brokerage serving Florida and Texas. His work centers on giving home sellers a clear alternative to traditional listing fees: 1% Full-Service representation, plus seller-managed MLS options for people who want to handle more of the sale themselves.
The brokerage is online-first and phone-based, with direct broker involvement in pricing, MLS strategy, showing coordination, offer negotiation and contract-to-close support on full-service listings.
1%Flagship full-service listing-side fee, paid at closing only if sold.
FL + TXLicensed broker serving sellers across Florida and Texas.
Seller-focusedBrokerage model built around home sellers rather than buyer representation.
How Eaton helps sellers
Choose how much of the sale you want to handle.
The brokerage offers one represented path and two seller-managed MLS paths, all connected to the same Eaton brand.
$499 FSBO Plus
A seller-managed MLS option with maximum MLS photos, unlimited reasonable listing changes, phone and email support and document resources. You still manage the sale.
$99 MLS Basic
Essential MLS entry for hands-on sellers who already know how they want to price, show, negotiate and manage the transaction themselves.
Broker approach
Direct, seller-first execution.
The model is designed to reduce unnecessary overhead while keeping full-service sellers represented through the parts of the sale where broker involvement matters most.
Pricing and launch strategy
Review the property, comparable sales and market position before launch.
Direct broker access
Seller questions, showing coordination and offer conversations stay connected to the brokerage handling the listing.
Negotiation and contract-to-close
Full-service sellers receive help reviewing offers, negotiating terms, managing contract deadlines and coordinating title and closing.
Online-first coverage
Serve sellers across Florida and Texas without requiring a traditional in-person listing appointment for every step.
Where Stephen works
Florida and Texas seller markets.
Explore statewide seller hubs, local market pages and the full Eaton coverage directory.
Selling a home in Florida or Texas?
Start with the property address. Choose 1% Full Service, $499 FSBO Plus, $99 MLS Basic, or ask for help choosing.