FLORIDA SELLER COMPARISON • Updated October 1, 2026
Both companies start at $99 in Florida. The more useful comparison is listing term, photo allowance, updates, support, and what full-service representation costs.
The $99 headline matches. The packages do not. This page separates the DIY tiers from the broker-represented options so the differences are easier to see.
AT A GLANCE
Flat Fee MLS Sells
$99 Basic, $295 Premium, and $395 upfront + 1% at closing for Full-Service.
Eaton
$99 MLS Basic, $499 FSBO Plus, or 1% Full-Service representation.
Key comparison:
How much of the sale do you want to manage yourself, and what do you want included before you upgrade?
Both start here
Flat Fee MLS Sells Basic and Eaton MLS Basic share the same headline price.
Basic listing term
Flat Fee MLS Sells publishes 3 months; Eaton’s MLS Basic is 6 months.
Eaton full service
No separate Eaton setup fee on the 1% Full-Service plan.
DIY TIERS AND FULL SERVICE
Flat Fee MLS Sells offers two DIY tiers before its broker-managed Full-Service package. Eaton offers $99 MLS Basic, a $499 FSBO Plus middle tier, and a separate 1% representation plan.
COMPETITOR
Basic — $99
3-month MLS listing, up to 12 photos, buyer/agent lead forwarding, disclosures, unlimited price updates and email support.
Premium — $295
6-month listing, 35+ photos, phone/email support, open-house postings, priority updates and compliance review.
Full-Service — $395 + 1% at closing
CMA, offer review/negotiation, contract preparation and showing coordination.
EATON REAL ESTATE COMPANY
$99 MLS Basic
6-month MLS entry for sellers managing their own sale.
$499 FSBO Plus
Enhanced MLS-only option with more flexibility and support while the seller still manages inquiries, showings, offers and closing.
1% Full Service
CMA, calls, showing coordination, feedback, negotiation and contract-to-close; paid at closing if sold.
THE NUMBERS
The $99 packages are both DIY products. The larger difference appears as sellers move into premium MLS support or full broker representation.
FFMLS BASIC
3 months, up to 12 photos, unlimited price updates, email support.
FFMLS PREMIUM
6 months, 35+ photos, phone support and open-house postings.
FFMLS FULL SERVICE
Upfront amount plus 1% at closing for broker-managed service.
EATON FULL SERVICE
Listing-side fee paid at closing only if the property sells.
Buyer-agent compensation, if offered, is separate and negotiable. Flat Fee MLS Sells states that Basic and Premium have zero closing fees; its Full-Service package has a separate 1% closing fee.
WHAT EACH MODEL EMPHASIZES
Its Basic and Premium plans provide two distinct MLS-only levels before the seller moves to a $395 + 1% broker-managed package.
Compare carefully:
Do the shorter $99 term or the $295 Premium features match how you expect to manage the listing?
Eaton’s $99 plan runs six months, while $499 FSBO Plus provides a broader middle option before the seller chooses full 1% representation.
Compare carefully:
Would you rather stay MLS-only longer, add seller support, or move directly to representation?
PRICING CHECKED OCTOBER 1, 2026
Flat Fee MLS Sells pricing and features were checked against its official 2026 pricing page. It currently publishes $99 Basic, $295 Premium, and $395 + 1% at closing for Full-Service. Eaton pricing reflects the current plans on this site.
This button opens Flat Fee MLS Sells’s website.
STRAIGHT ANSWERS
No. Flat Fee MLS Sells currently publishes a 3-month Basic listing with up to 12 photos and unlimited price updates. Eaton’s $99 MLS Basic has a 6-month listing term and is intentionally a bare MLS-entry product.
Its official pricing page currently lists Premium at $295 one-time, with a 6-month listing, 35+ photos, phone/email support, open-house postings and priority updates.
Flat Fee MLS Sells currently publishes $395 upfront plus 1% at closing. Eaton’s 1% Full-Service plan uses the 1% listing-side fee paid at closing if the property sells, without a separate Eaton setup fee.
No. Both are seller-managed MLS options. Eaton’s broker representation is the separate 1% Full-Service plan.
EATON REAL ESTATE COMPANY • Florida
Start with $99 MLS Basic, move to $499 FSBO Plus, or use 1% Full-Service representation.
Florida office: 561-938-0000
