Gainesville sellers range from university-adjacent property and established neighborhoods to newer subdivisions and larger-lot homes outside the urban core. Buyer pools can differ sharply by location, property type and commute, so pricing should stay tightly tied to the closest competing homes. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Gainesville pricing varies between University of Florida-adjacent housing, investor-oriented property, established neighborhoods and newer suburban communities. Rental profile where relevant, HOA costs, age of systems, commute to campus or medical centers and new-construction competition should be considered separately.
Gainesville sellers range from university-adjacent property and established neighborhoods to newer subdivisions and larger-lot homes outside the urban core. Buyer pools can differ sharply by location, property type and commute, so pricing should stay tightly tied to the closest competing homes.
Use the closest relevant sold and active homes by location, age, lot and condition.
For older properties, document updates to roof, plumbing, electrical, HVAC and other major systems.
Community dues, well or septic information, and lot details should be clear when relevant.
Strong photos and complete listing data help relocation buyers evaluate the property remotely.
Create straightforward access instructions and respond quickly to scheduling requests.
Compare financing, inspections, concessions and closing timeline alongside price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
