Lake Nona sellers compete in a newer master-planned market shaped by Medical City, modern amenities and continuing builder inventory. Community fees, builder, home age, upgrades and incentives from competing new construction can materially affect resale positioning. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Lake Nona is a newer, master-planned Orlando submarket where buyers compare community amenities, builder products and proximity to Medical City and the airport. HOA or district costs, builder incentives, lot position and upgrade level should be built into resale pricing.
Lake Nona sellers compete in a newer master-planned market shaped by Medical City, modern amenities and continuing builder inventory. Community fees, builder, home age, upgrades and incentives from competing new construction can materially affect resale positioning.
Use the closest relevant sold and active homes by community, age, lot and condition.
Current dues, amenities and rules help buyers compare nearby communities.
Roof, HVAC, windows and other high-cost items can shape inspections and insurance conversations.
Access to major Orlando job centers and transportation corridors can change the buyer pool.
Strong photos, complete data and easy scheduling improve buyer-agent follow-through.
Review financing, inspections, concessions, appraisal exposure and timing in addition to price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
