Rural & smaller markets
Acreage, utilities, wells, septic, outbuildings and longer buyer search times can make rural listings a different marketing problem from city homes.
West Texas seller expansion
1% listing agent in West Texas.
Choose 1% Full Service for broker representation, paid at closing only if your property sells. Prefer to manage the sale? Compare $99 MLS Basic and $499 FSBO Plus. Because West Texas is split among multiple MLS systems, the exact property address is checked before activation.
Confirm your coverage: All three plans are available across Eaton’s Florida and Texas markets. We confirm the property address, applicable MLS and service availability before activation.
Regional strategy
West Texas should be priced locally, not as one giant market.
Midland, Odessa, El Paso and surrounding communities can have different employment drivers, housing stock, buyer pools and MLS coverage. The listing strategy starts with the specific city and neighborhood.
Midland →
Dedicated Permian Basin seller page with 1% Full-Service + $99 MLS Basic + $499 FSBO Plus and address-based MLS confirmation.
Odessa →
Dedicated Permian Basin seller page with 1% Full-Service + $99 MLS Basic + $499 FSBO Plus and address-based MLS confirmation.
El Paso →
El Paso is large enough to stand on its own. See the dedicated 1% Full-Service + $99 MLS Basic + $499 FSBO Plus seller page.
Lubbock →
South Plains seller coverage with a dedicated 1% Full-Service + $99 MLS Basic + $499 FSBO Plus page and address-based MLS confirmation.
Florida + Texas · One family brokerage
Three ways to sell in West Texas.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent communication, showings and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
West Texas FAQ
Coverage comes before activation.
Does one MLS cover all of West Texas?
No. West Texas contains multiple local MLS systems and service territories, so Eaton checks the exact address before confirming the listing path.
Is FSBO Plus $499 in these new areas?
Yes. $499 is the expansion-market FSBO Plus price.
Do the larger West Texas markets have their own seller pages?
Yes. El Paso, Lubbock, Midland and Odessa now have dedicated seller pages connected to this West Texas regional hub.
West Texas sellers
Send the address first.
We will identify the applicable listing path and confirm whether 1% full-service or $499 FSBO Plus can be activated for the property.