$99
MLS Basic
MLS entry for listing-ready sellers.
- 6-month MLS term
- Seller supplies photos and listing data
- No CMA or representation
Lubbock sellers compete across established neighborhoods, newer subdivisions and homes serving university, medical, family and relocation buyers. Age, subdivision, school boundaries, lot features, updates and new-construction competition can all change pricing.
Use 1% Full Service when you want broker representation from pricing through closing. Use a flat-fee MLS option when you want to stay in control of inquiries, showings, offers and the transaction.
MLS entry for listing-ready sellers.
More listing flexibility without full-service representation.
Pricing guidance, showing coordination, negotiation and contract-to-close support.
At a $400,000 sale price, a 1% listing-side fee is $4,000. At $600,000 it is $6,000. Buyer-agent compensation, if offered, is separate and negotiable.
A newer southwest Lubbock home, an established central property and an investor-oriented home near major institutions can serve different buyers. Comparable sales should match the property’s real use case and neighborhood.
Use nearby homes with similar age, size, condition and buyer profile.
Compare builder inventory and incentives in expanding areas.
Rental or student-oriented properties may need a different marketing approach from family resales.
Roof, HVAC, plumbing and major renovations should be documented.
Garages, shops, patios and yard improvements can affect buyer comparison.
Compare financing, appraisal exposure, inspections, concessions and closing timing.
The same city can contain family-oriented resale buyers, relocation buyers and investors. The listing should make the property’s strongest use case obvious through accurate facts, photos, improvement history and pricing rather than generic citywide claims.
Know whether the property competes primarily as a family home, relocation option or investment.
Document meaningful renovations and system replacements with dates.
Price against current alternatives, then watch showing volume and feedback closely in the first weeks.
Eaton serves sellers throughout Texas. Use the closest market page to see the same 1% and MLS-only choices with more local context.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed listing agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the sale yourself.
No. If offered, it is separate, negotiable and chosen by the seller.
Subdivision, land, utilities, school or district context, condition and competing inventory can change which sales are actually comparable to your property.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, a 1% listing-side fee is $5,000 versus $15,000 at a hypothetical 3% listing-side fee. This is not a market-average claim, an all-in closing-cost estimate or a confirmed partner quote. Actual services, minimums and other charges depend on the written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.