Dallas Seller Brokerage · Texas Broker #539000
Sell Your Dallas Home With Full-Service Representation for 1%
Eaton Real Estate Company represents Dallas-area sellers from listing through closing for a 1% listing-side fee paid only if the property sells.
Get MLS exposure, showing coordination, buyer-agent communication, offer and negotiation help, and contract-to-close guidance. If you prefer to manage the transaction yourself, a separate $500 MLS-Only option is available.
No upfront listing fee on the 1% plan. Buyer-agent compensation, if offered, is separate and chosen by the seller.
Listing options
Choose the level of service that fits your sale.
Most sellers want representation through the transaction. Experienced sellers who mainly need MLS exposure can choose the separate MLS-Only service instead.
1% Full-Service Listing
Direct seller representation from listing strategy through closing. The listing-side fee is paid only if the property sells.
- MLS listing exposure and applicable syndication
- Pricing and listing guidance
- Showing-request coordination
- Buyer-agent communication and follow-up
- Offer review and negotiation support
- Contract-to-close guidance
Seller provides listing photos and the agreed property-access method. Buyer-agent compensation, if offered, is separate and chosen by the seller.
$500 MLS-Only Listing
For sellers who mainly want MLS exposure and are comfortable managing the transaction without broker representation.
- MLS listing entry using seller-provided information and photos
- Applicable website syndication
- 6-month listing term
- Unlimited listing changes
- Seller manages calls and showings
- Seller manages offers, contracts, title and closing
The $500 fee is due when the listing goes live and is non-refundable once live. MLS-Only does not include seller representation.
Listing-side savings example
See the difference between a 3% example and Eaton’s 1% listing fee.
This calculator compares listing-side fees only. It does not include buyer-agent compensation, closing costs, concessions, repairs, taxes, title charges or other transaction expenses.
Enter an estimated sale price
Use this only as a simple commission comparison.
Estimated listing-side difference
Illustration only. This is not a net sheet, appraisal, legal advice, tax advice or guarantee of seller proceeds.
What 1% Full-Service actually means
A lower listing fee should not mean less representation.
The value of representation shows up after the listing goes live: communication, offers, negotiations, deadlines and the issues that can develop before closing.
Listing strategy
Discuss pricing, property details, MLS preparation and how the home will be positioned for the market.
Showing coordination
Eaton coordinates showing requests while the seller provides the agreed method of property access.
Offers & negotiation
Review price, financing, concessions, timing and contingencies before deciding how you want to respond.
Contract to closing
Guidance continues through inspection, appraisal, title, financing and other contract-to-close milestones.
DFW seller experience
Local seller feedback you can verify publicly.
Dallas–Fort Worth sellers have specifically mentioned market knowledge, pricing guidance and an easier selling process.
“Really knows the D/FW market. He was able to price us properly.”Tori Brounoff · Sold a home in Arlington, TX · Public seller review
“Stephen was so helpful and made the process super easy.”Joseph Giacomazzi · Sold a home in Frisco, TX · Public seller review
“We couldn’t ask for a better selling process.”Larrissa Christian · Sold a home in Arlington, TX · Public seller review
Verified Dallas seller-side closing
A real Dallas closing, backed by MLS and public records.
This Dallas condo appears in Eaton’s closed-listing record. HAR confirms the property and MLS details, while Eaton’s public HAR activity shows seller representation.
12822 Midway Road, Unit 1097
1 bedroom · 1.5 baths · 732 sq. ft. · Closed March 31, 2025
Eaton’s closed-listing record shows a $140,000 close price. Public sources independently confirm the property, MLS number, closing date and seller representation.
Example difference on a $140,000 sale
A 3% listing-side example would be $4,200. Eaton’s advertised 1% listing-side fee would be $1,400.
Illustration only. This does not claim the fee charged on this transaction and excludes buyer-agent compensation, closing costs and other seller expenses.
Dallas-area seller coverage
Dallas first, with service across the surrounding DFW market.
Eaton works with residential sellers throughout Dallas and nearby North Texas communities, subject to property location, MLS rules and service availability.
Dallas & Park Cities
Dallas, Highland Park, University Park, North Dallas and surrounding central-market sellers.
North Dallas & Collin County
Plano, Frisco, McKinney, Allen, Richardson and nearby fast-growing seller markets.
Greater DFW
Arlington, Irving, Grand Prairie, Fort Worth and other surrounding North Texas communities.
How the Dallas listing process works
Start online and move forward with a clear plan.
The process is designed to collect the important information early and keep responsibilities clear before the listing goes live.
Start With the Property
Send the address, preferred asking price and basic property information.
Review the Plan
Confirm the service, responsibilities, fees and listing documents before moving forward.
Prepare the Listing
Provide photos, property details and access instructions for MLS preparation.
Go Live
With the 1% plan, Eaton stays involved through showings, offers, negotiations and closing.
Understand the workload behind each Dallas listing option.
The detailed comparison explains what Eaton handles, what an MLS-only seller manages and how the listing-side charges differ.
Review the seller-plan guide →Dallas seller questions
Know what you are choosing before you list.
Do you serve Dallas and the surrounding DFW area?
Yes. Eaton Real Estate Company works with sellers in Dallas and surrounding DFW markets, subject to property location, MLS requirements and service availability.
Is the 1% plan full-service representation?
Yes. The 1% plan includes seller representation, MLS listing exposure, showing coordination, buyer-agent communication, offer and negotiation help, and contract-to-close guidance. The listing-side fee is paid only if the property sells.
What is different about the $500 MLS-Only plan?
The $500 option is MLS input only and does not include seller representation. The seller handles calls, showings, offers, negotiations, contracts, title work and closing. The fee is due when the listing goes live and is non-refundable once live.
Do I have to offer compensation to a buyer’s agent?
No specific buyer-agent compensation is required by Eaton. If compensation is offered, it is separate from Eaton’s listing-side fee and is chosen by the seller.
Who provides the photos and property access?
The seller provides listing photos and the agreed method of property access. With the 1% plan, Eaton coordinates showing requests.
Can I upgrade from MLS-Only to the 1% plan?
Yes. If you begin with MLS-Only and later want seller representation, ask about moving to the 1% Full-Service plan.
Dallas seller resources
Want to compare Dallas and broader DFW options?
Review the Dallas–Fort Worth seller page or the Texas coverage page for surrounding markets and additional seller resources.
Ready to Sell?
Start with your property address.
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.