Dallas Full Representation
Texas Broker License #539000
1% listing agent in Dallas.
Eaton Real Estate Company is a Dallas 1% listing agent for sellers who want full-service representation from pricingand MLS launch through negotiation and closing. The 1% listing-side fee has no minimum, no upfront listing-side commission, is paid only if the property sells, and sellers can cancel for $0, subject to the signed agreement.
Get pricing guidance, MLS exposure, showing coordination, buyer-agent communication, offer and negotiation support, and contract-to-close guidance. If you prefer to manage the transaction yourself, choose $99 MLS Basic or $499 FSBO Plus. Both are seller-managed and exclude CMA and pricing guidance.
No upfront listing fee on the 1% plan. Buyer-agent compensation, if offered, is separate from Eaton’s listing fee and remains the seller’s choice.
Florida + Texas · One family brokerage
Three ways to sell in Dallas.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicDallas $99 Flat Fee MLSFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent showing requests, scheduling, access instructions and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Listing-side savings example
See how Eaton’s 1% listing fee compares with a 3% listing-side example.
This calculator compares listing-side fees only. It does not include buyer-agent compensation, closing costs, concessions, repairs, taxes, title charges, or other transaction expenses.
Enter an estimated sale price
Use this as a simple listing-side fee comparison.
Estimated listing-side difference
Illustration only. This is not a net sheet, appraisal, legal advice, tax advice or guarantee of seller proceeds.
Dallas low-commission seller guide
How to Compare a 1% Listing Agent or Discount Real Estate Broker in Dallas
Dallas sellers searching for a 1% listing agent, low-commission realtor, discount real estate broker, or flat-fee MLS service are comparing very different levels of help. Eaton's 1% Full-Service plan has no minimum listing fee, no upfront listing-side commission, is paid only if the property sells, and can be canceled anytime. Compare what is actually included before choosing a Dallas listing service in our Dallas–Fort Worth low commission Realtor guide.
Full representation or MLS access only?
Eaton’s 1% Full-Service plan includes seller representation through closing. The $499 FSBO Plus option is intentionally limited service for experienced sellers who want to manage the active sale themselves.
Understand exactly how the fee works.
Eaton’s 1% listing-side fee has no minimum and is paid at closing only if the property sells. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Compare who handles the transaction.
Ask who coordinates buyer-agent requests, reviews offers, negotiates terms, guides the contract, and stays involved through title and closing.
Verify the brokerage and the proof.
For Dallas and DFW, look for active Texas licensing, public seller reviews, verifiable transaction history, and local market experience—not just a low advertised fee.
Broker Direct.
Eaton is a seller-focused Texas brokerage, not an agent-matching marketplace. Dallas sellers have a direct path to Stephen Eaton, Texas Broker License #539000. Explore our Texas MLS-only listing service if you want to manage the sale yourself.
Choose the service model that fits your sale.
A hands-on seller may prefer flat-fee MLS. A seller who wants negotiation and transaction support may prefer a low-commission, full-service broker.
| What to compare | Traditional Full-Service | Eaton 1% Full-Service | Eaton $499 FSBO Plus |
|---|---|---|---|
| Seller representation | Typically included | Included | Not included |
| MLS exposure | Typically included | Included | Included |
| Pricing / CMA guidance | Typically included | Included | Seller handles pricing decisions |
| Showing coordination | Typically included | Eaton coordinates | Seller handles |
| Offer review + negotiation | Typically included | Included | Seller handles |
| Contract guidance | Typically included | Included | Seller handles |
| Title + closing support | Typically included | Included | Seller coordinates |
| Listing-side pricing | Varies; commissions are negotiable | 1% · no minimum listing fee | $499 flat fee |
| When Eaton’s fee is paid | Depends on brokerage agreement | At closing if sold | The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid. |
Explore broader Dallas–Fort Worth and statewide Texas seller options, including nearby markets and the same straightforward listing choices where available.
What full-service at 1% includes
Lower commission. Full seller representation.
The value of representation often becomes most important after the listing goes live—when showings, offers, negotiations, deadlines, inspections, appraisal, title, and closing all need attention.
Listing strategy
Review pricing, property details, MLS preparation, and how the home will be positioned for the market.
Showing coordination
Eaton coordinates showing requests while the seller provides the agreed method of property access.
Offers & negotiation
Review price, financing, concessions, timing, and contingencies before deciding how you want to respond.
Contract to closing
Guidance continues through inspection, appraisal, title, financing, and other contract-to-close milestones.
What DFW sellers say
Real seller feedback you can verify publicly.
Public reviews from Dallas–Fort Worth sellers highlight market knowledge, pricing guidance, responsiveness, and an easier selling process.
“Really knows the D/FW market. He was able to price us properly.”Tori Brounoff · Sold a home in Arlington, TX · Public seller review
“Stephen was so helpful and made the process super easy.”Joseph Giacomazzi · Sold a home in Frisco, TX · Public seller review
“We couldn’t ask for a better selling process.”Larrissa Christian · Sold a home in Arlington, TX · Public seller review
Verified Dallas seller-side transaction
A Dallas sale you can verify.
Eaton’s closed-listing record includes this Dallas condo. The property details, MLS information, closing date, and seller-side activity can be cross-checked through HAR.
12822 Midway Road, Unit 1097
1 bedroom · 1.5 baths · 732 sq. ft. · Closed March 31, 2025
Eaton’s closed-listing record shows a $140,000 closing price. HAR can be used to verify the property, MLS number, closing date, and seller-side activity.
Example difference on a $140,000 sale
A 3% listing-side example would be $4,200. Eaton’s advertised 1% listing-side fee would be $1,400.
Illustration only. This example does not state the actual fee charged in this transaction and excludes buyer-agent compensation, closing costs, concessions, and other seller expenses.
Dallas-area seller coverage
Dallas-focused service with coverage across the surrounding DFW market.
Eaton works with residential sellers throughout Dallas and nearby North Texas communities, subject to property location, MLS requirements, and service availability.
Dallas & Park Cities
Dallas, Highland Park, University Park, North Dallas and surrounding central-market sellers.
North Dallas & Collin County
Plano, Frisco, McKinney, Allen, Richardson and nearby fast-growing seller markets.
Greater DFW
Arlington, Irving, Grand Prairie, Fort Worth and other surrounding North Texas communities.
How the Dallas listing process works
Start online and move forward with a clear, simple plan.
The process is designed to collect the right information early, set clear expectations, and keep responsibilities straightforward before the listing goes live.
Start with the property
Send the address, preferred asking price and basic property information.
Review your plan
Confirm the service, responsibilities, fees and listing documents before moving forward.
Prepare the listing
Provide photos, property details and access instructions for MLS preparation.
Go live
With the 1% plan, Eaton stays involved through showings, offers, negotiations and closing.
Compare what each Dallas listing option actually includes.
The detailed guide explains what Eaton handles, what an MLS-only seller manages, and how the listing-side fees differ.
Review the seller-plan guide →Dallas seller questions
Get clear answers before you list.
What should I compare when choosing a low commission realtor in Dallas?
Compare the actual level of seller representation, minimum fees, when payment is due, MLS coverage, public reviews, direct broker access, showing coordination, offer and negotiation help, contract guidance, and support through title and closing. A low advertised fee can represent very different levels of service.
Is a Dallas discount real estate broker the same as flat-fee MLS?
Not necessarily. A Dallas discount broker can provide full seller representation for a reduced listing-side fee, while a flat-fee MLS service may primarily provide MLS entry and leave the active sale to the owner. Eaton offers both models: 1% Full-Service representation and a separate $499 FSBO Plus option.
Do you serve Dallas and the surrounding DFW area?
Yes. Eaton Real Estate Company works with sellers in Dallas and surrounding DFW markets, subject to property location, MLS requirements and service availability.
Is the 1% plan full-service representation?
Yes. The 1% plan includes seller representation, MLS listing exposure, showing coordination, buyer-agent communication, offer and negotiation help, and contract-to-close guidance. The listing-side fee is paid only if the property sells.
What is different about the $499 FSBO Plus plan?
The $499 option is MLS input only and does not include seller representation. The seller handles calls, showings, offers, negotiations, contracts, title work and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Do I have to offer compensation to a buyer’s agent?
No specific buyer-agent compensation is required by Eaton. If compensation is offered, it is separate from Eaton’s listing-side fee and is chosen by the seller.
Who provides the photos and property access?
The seller provides listing photos and the agreed method of property access. With the 1% plan, Eaton coordinates showing requests.
Can I upgrade from MLS-Only to the 1% plan?
Yes. If you begin with MLS-Only and later want seller representation, ask about moving to the 1% Full-Service plan.
Dallas seller resources
Selling elsewhere in DFW or Texas?
Explore the Dallas–Fort Worth seller page or statewide Texas coverage for nearby markets, listing options, and additional seller resources.