Choose 1% Full Service for broker representation with no minimum listing commission, paid at closing only if your property sells. Prefer to manage the sale? Compare $99 MLS Basic and $499 FSBO Plus.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You provide photos and access and manage the sale. No CMA, photo coordination, pricing guidance or representation.
Listing fee is due once the property is live in the MLS and is non-refundable.
Choose $99 MLS BasicSee plan detailsFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You manage inquiries, showings, offers, contracts, title and closing. No CMA or broker representation.
Listing fee is due once the property is live in the MLS and is non-refundable.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
Plano sellers comparing a discount broker, low commission realtor or flat fee MLS company should compare what happens after the listing goes live.
Build era, renovation level, lot, pool, HOA structure, school boundaries and active competition can all change the buyer comparison set.
Higher-priced buyers can weigh finish level, lot, pool, location and neighborhood amenities as heavily as square footage.
Homes of similar size can compete very differently when roofs, HVAC, kitchens, baths, windows or flooring are at different stages of renovation.
Association dues, parking, rental restrictions, amenities and unit position can matter alongside price for attached-home buyers.
You mainly pay for MLS entry and keep responsibility for the active sale, offers, contracts and closing.
Some services add software or limited transaction support. Compare exactly what a human broker handles and what still stays with you.
Eaton’s 1% plan includes active seller representation, showing coordination, negotiation help and contract-to-close guidance.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Provide price, facts, photos, disclosures and access instructions.
Confirm the listing information and complete the applicable documents.
Eaton stays involved under 1%; FSBO Plus sellers manage the active transaction.
Broader DFW seller coverage and market proof.
Dedicated Frisco seller options and local strategy.
Explore wider North Texas seller coverage.
Statewide 1% and $499 seller options.
Detailed $499 FSBO Plus responsibilities and coverage.
See the statewide full representation plan.
Lot position, updates, HOA costs, school-zone context and access to major employment corridors can create meaningful value gaps between superficially similar homes. Frisco, Allen and McKinney competition should be considered only when the product type and buyer profile match.
The public archive includes a recently closed sale at 2073 Cumberland Trail, Plano, TX 75023. View proof.
Yes. It includes seller representation, pricing and listing guidance, showing coordination, offer review, negotiation help and contract-to-close guidance.
Eaton inputs the listing into the applicable MLS using the seller’s approved information and photos. The seller handles inquiries, showings, offers, negotiations, contracts, title and closing.
Plano is generally served through the NTREIS market. Exact listing requirements and coverage are confirmed from the property address before activation.
The $499 FSBO Plus fee is due when instructed under the signed agreement and becomes non-refundable once the listing is live.
Yes. Contact Eaton if you decide you want representation. Any change in service level is documented before representation changes.
Start with 1% Full-Service representation or keep control with the $499 FSBO Plus path.
Eaton Real Estate Company LLC · Stephen Eaton, Broker/Owner · Texas Broker #539000. Listing availability depends on property location and MLS requirements. Buyer-agent compensation, if offered, is separate and seller controlled.
For property in Plano, compare Texas seller representation with Texas flat fee MLS plans. If you want pricing guidance and negotiation through closing, see the 1% Full Service plan.
Related markets: Frisco seller services · Dallas seller services · DFW seller services.
Before choosing, review Eaton listings and closed-sale examples and seller reviews. Service responsibilities depend on the selected plan and signed agreement.
