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North Texas Home Sellers

North Texas 1% Listing Agent — Full Service or $99 / $499 MLS Options

Eaton Real Estate Company gives sellers across Collin County, Denton County, Grayson County, and the fast-growing communities north of Dallas three clear ways to list: 1% full-service broker representation, $99 MLS Basic for essential MLS exposure, or $499 FSBO Plus for hands-on sellers who want more flexibility while managing the sale themselves.

Start Your Listing → Compare Plans
Texas Broker Support Collin + Denton + Grayson 1% Full-Service Option $99 + $499 DIY MLS Options
Listing Plans

Choose the North Texas listing plan that fits how much help you want.

Some sellers want full-service support from listing to closing. Others mainly want MLS exposure and prefer to handle calls, showings, offers, and the transaction more directly.

Full-Service

1% Full-Service Listing

1% paid only if sold

Best for North Texas sellers who want professional broker representation, MLS exposure, buyer-agent communication, offer help, negotiation guidance, and support through closing.

  • MLS listing setup and broad online exposure
  • Showing coordination and buyer-agent communication support
  • Offer review, counter strategy, and negotiation guidance
  • Contract-to-close support through deadlines and title
  • Direct Texas broker support throughout the process
  • 1% listing fee paid only if the property sells
Best fit: sellers who want guidance, communication, and representation without paying a traditional listing-side commission.
Start 1% Listing View 1% Plan
MLS Basic

$99 MLS Basic

$99 flat fee

Best for experienced North Texas sellers who only need essential MLS input and are prepared to manage the active sale themselves.

  • 6-month MLS listing
  • Seller supplies photos and property access
  • No CMA or pricing guidance included
  • Seller handles inquiries, showings, offers, contracts, title, and closing
  • Cancel anytime
Best fit: hands-on sellers who want the lowest-cost Eaton MLS entry and do not need photo coordination or broker representation.
Start $99 MLS Basic North Texas $99 Flat Fee MLS
FSBO Plus

$499 FSBO Plus

$499 flat fee

Best for hands-on sellers who mainly want MLS exposure and are comfortable handling calls, showings, offers, contracts, and title coordination.

  • 6-month MLS listing with edits available during the listing term
  • Cancel anytime
  • Listing can syndicate to major real estate websites
  • Seller-provided photos are welcome; professional photography is optional from $199 where available
  • Seller handles calls, showings, and buyer inquiries
  • Seller handles negotiations, contracts, and title coordination
  • MLS-only does not include broker representation or transaction management
Best fit: experienced sellers, investors, FSBO sellers, and hands-on owners who want exposure while staying more directly involved.
Start $499 FSBO Plus Listing View $499 FSBO Plus
Savings Snapshot

See the listing-side difference at 1%.

Enter a target sale price and compare a 1% listing-side fee against a 3% listing-side fee. This is only an illustration. Buyer-agent compensation, closing costs, concessions, and other fees are separate.

3% listing-side $15,750
1% listing-side $5,250
Estimated listing-side savings $10,500

Illustration only. Actual costs depend on your listing agreement, buyer-agent compensation strategy, closing costs, and transaction terms.

How It Works

Built to be simple from setup to closing.

Whether you choose 1% Full Service, $99 MLS Basic, or $499 FSBO Plus, the goal is the same: get your North Texas listing positioned clearly and let you choose how much help you want.

Choose your plan

Pick 1% Full Service if you want representation and guidance. Choose $99 MLS Basic for essential MLS input, or $499 FSBO Plus when you want a more flexible seller-managed MLS option.

Send your listing details

Provide the property information, photos, preferred price, showing instructions, HOA details if applicable, and any important seller notes.

Go live and sell smarter

Your listing is prepared for MLS exposure, and you move forward with the support level that fits your plan.

Plan Clarity

Support or control? That is the real choice.

The plans are intentionally different, so North Texas sellers can choose what they actually need.

Choose the 1% plan if you want representation.

This is the better fit if you want help reviewing offers, communicating with buyer agents, managing deadlines, and working through the transaction from listing to closing.

Good for

  • Sellers who want guidance
  • Busy owners or relocating sellers
  • Luxury, suburban, investment, and higher-value listings

What you keep

  • MLS exposure
  • Broker support
  • Lower listing-side cost

Choose $99 MLS Basic or $499 FSBO Plus if you want exposure and control.

$99 MLS Basic is the bare-bones MLS route. $499 FSBO Plus adds more listing flexibility, while the seller still handles buyer calls, showings, offers, contracts, title, and closing.

Good for

  • Experienced sellers
  • Investors and hands-on owners
  • Sellers who mainly need MLS visibility

Important difference

  • MLS input only
  • No full-service representation
  • Seller manages the transaction
Verified North Texas Closing

A real Plano seller-side closing, backed by MLS and public records.

This Plano transaction appears in Eaton’s closed-listing record. Public sources independently identify Stephen Eaton as the listing agent and seller representative.

Plano · NTREIS MLS #20890823

2073 Cumberland Trail

4 bedrooms · 4 baths · 3,106 sq. ft. · Closed May 29, 2025

Eaton’s closed-listing record shows a $627,500 close price. HAR and Homes.com independently confirm the Plano property, closing date, listing agent and seller representation.
View HAR Seller Record View Plano Closing Record
Illustrative listing-side fee comparison
$12,550

Example difference on a $627,500 sale

A 3% listing-side example would be $18,825. Eaton’s advertised 1% listing-side fee would be $6,275.

Illustration only. This does not claim the fee charged on this transaction and excludes buyer-agent compensation, closing costs and other seller expenses.
North Texas Seller Strategy

Different North Texas markets call for different listing decisions.

A resale home in Plano does not compete the same way as new construction in Celina or acreage near Lake Texoma. Pricing, presentation, buyer expectations, and the amount of support a seller wants can change by property and location.

🏘️

Established Collin County suburbs

In Plano, Allen, Frisco, and established parts of McKinney, buyers may compare condition, updates, lot differences, HOA details, nearby inventory, and recent competing sales closely. A strong listing starts with realistic positioning rather than relying on a broad metro average.

🏗️

Fast-growth and new-construction corridors

In Prosper, Celina, Anna, Melissa, Aubrey, and other fast-growing communities, resale sellers may compete with active builder inventory and incentives. Price, presentation, timing, and the home's existing upgrades can matter when buyers have both new and resale choices.

🌾

Acreage, rural, and lake-area property

Acreage and lake-area listings can involve details that do not come up on a typical suburban sale, such as access, surveys, utilities, wells, septic systems, restrictions, and outbuildings. Those details should be confirmed property by property and presented clearly to buyers.

North Texas Service Areas

Listing help across Collin County, Denton County, Grayson County, and fast-growing North Texas communities.

Eaton Real Estate Company works with sellers across established suburbs, luxury neighborhoods, new-construction communities, acreage markets, and growing cities north of Dallas. Core service areas include Frisco, Plano, McKinney, Allen, Prosper, Celina, Denton, Flower Mound, Little Elm, Aubrey, Sherman, Denison, Anna, Melissa, and surrounding communities.

🏙️

Plano sellers: established neighborhoods and close resale comparisons

Plano sellers often compete within mature subdivisions where condition, renovations, lot differences, HOA details, school-area boundaries, and nearby active listings can move buyer attention quickly. Pricing should follow the home’s most relevant neighborhood competition, not a broad North Texas average.

Plano Established Resale Townhomes
🏘️

Frisco sellers: resale strategy in a fast-changing market

Frisco includes established subdivisions, newer master-planned communities, townhomes, and higher-value homes. Resale sellers may need to account for builder incentives and nearby new construction as well as comparable existing homes. See Eaton’s Frisco seller listing options for deeper city-specific guidance.

Frisco New Construction Higher-Value Homes
📍

McKinney and Allen sellers: mixed-age inventory and growth

McKinney and Allen buyers may compare older established neighborhoods, updated resales, townhomes, and newer outer-area development. Clear property details and current local competition matter because homes with similar prices can offer very different age, location, lot size, amenities, and access.

McKinney Allen Mixed-Age Inventory
🚀

Prosper, Celina, Anna & Melissa

The northern Collin County growth corridor includes newer homes, larger lots, master-planned communities, and continued residential development. Prosper, Celina, Anna, and Melissa sellers can compare full-service support with an MLS-only path while keeping the listing strategy property-specific.

Prosper Celina Anna Melissa
🏡

Denton County: Denton, Little Elm, Lewisville & The Colony

Denton County includes established neighborhoods, university-area housing, suburban communities, lake-area property, townhomes, and newer development. Sellers in Denton, Little Elm, Lewisville, and The Colony can choose the support level that matches how involved they want to be in the sale.

Denton Little Elm Lewisville The Colony
🌳

Flower Mound, Highland Village & Argyle

These communities include established neighborhoods, larger homes, custom properties, and acreage. For higher-value listings, lowering the listing-side fee can make a meaningful dollar difference while full-service representation remains available for sellers who want more support.

Flower Mound Highland Village Argyle
🌾

Aubrey, Cross Roads, Pilot Point & North Denton County

North Denton County includes new construction, master-planned communities, larger-lot homes, and acreage. Sellers in Aubrey, Cross Roads, Pilot Point, and nearby communities can choose between broker representation and MLS-only exposure based on how much of the transaction they want to manage.

Aubrey Cross Roads Pilot Point Krugerville
📍

Grayson County: Sherman, Denison, Van Alstyne & Howe

Grayson County extends the North Texas coverage north along the US-75 corridor. Sherman, Denison, Van Alstyne, and Howe include established homes, newer construction, investment property, and growing residential areas where sellers may want a lower-cost listing alternative.

Sherman Denison Van Alstyne Howe
🌲

Lake Texoma, Pottsboro & North Grayson County

Lake-area homes, second homes, acreage, and rural listings often need more property-specific detail than a typical suburban listing. Sellers around Pottsboro, Lake Texoma, Whitesboro, and northern Grayson County can use full-service representation or MLS-only exposure depending on their needs.

Pottsboro Lake Texoma Whitesboro
🛣️

US-380 Growth Corridor

The US-380 corridor connects several changing North Texas housing markets, including communities around Frisco, Prosper, McKinney, Little Elm, and Aubrey. Resale sellers may be competing with both other homeowners and new construction, so current neighborhood-level positioning matters.

US-380 New Construction Growth Corridor
✨

North Texas Luxury, Acreage & Higher-Value Homes

Higher-value properties make percentage-based listing costs more noticeable. Eaton's 1% full-service option provides representation at a lower listing-side percentage, while the $499 FSBO Plus option is available for experienced sellers who prefer to manage calls, showings, negotiations, and closing.

Luxury Acreage Executive Homes

North Texas seller coverage

Common service areas include Plano, Frisco, McKinney, Allen, Fairview, Lucas, Murphy, Wylie, Prosper, Celina, Anna, Melissa, Denton, Little Elm, The Colony, Lewisville, Flower Mound, Highland Village, Argyle, Aubrey, Pilot Point, Sherman, Denison, Van Alstyne, Howe, Pottsboro, and surrounding North Texas communities. Service and MLS availability can depend on the property location, so send the address if you want to confirm the best listing route.

Arlington, Hurst, Euless, Bedford, and the Mid-Cities are part of Eaton’s broader DFW service area, but their seller context belongs on the Dallas–Fort Worth seller listing options page rather than being duplicated across the northern-suburb page.

Check Your Property → Looking for broader DFW coverage?
North Texas Seller Proof

Real seller feedback, including North Texas transactions.

Public reviews give sellers a better way to judge responsiveness, pricing guidance, communication, and overall value before choosing a listing plan.

4.9 Zillow profile rating
61 Zillow reviews
TX + FL Seller coverage
1% Full-service option
★★★★★

“Really knows the D/FW market. He was able to price us properly to get us sold!”

ToriBrounoff Sold a home in Arlington, Texas
★★★★★

“Stephen was so helpful and made the process super easy.”

Joseph Giacomazzi Sold a home in Frisco, Texas
★★★★★

“We couldn't ask for a better selling process.”

Larrissa Christian Sold a home in Arlington, Texas
Read More Reviews View Zillow Profile
Detailed seller guide

Compare North Texas seller responsibilities by plan.

Use the full guide to compare MLS exposure, representation, showing coordination, offer help, contracts and closing support.

Read the 1% versus MLS-only guide →
Active Eaton 1% Listing · North Texas

Current seller representation in North Texas.

1509 Bethel Cannon Road gives this regional seller page real, current brokerage proof in Grayson County.

1509 Bethel Cannon RoadWhitewright, TX 75491 · Active 1% Full-Service Listing
See Eaton Listings & Sales →Start a North Texas Listing
Active Eaton Listing1509 Bethel Cannon Road in Whitewright, Texas, an active Eaton listing
1509 Bethel Cannon RoadWhitewright, Texas · Full-service seller representation
FAQ

North Texas seller questions, answered plainly.

Clear answers about coverage, fees, representation, MLS-only service, showings, and buyer-agent compensation.

Yes. Under the 1% plan, Eaton represents the seller from listing through closing. The listing fee is paid only if the property sells. Buyer-agent compensation, if offered, is separate and chosen by the seller.
$99 MLS Basic provides essential MLS input for a 6-month listing. The seller supplies photos and access, handles buyer inquiries, showings, offers, contracts, title, and closing, and does not receive a CMA, pricing guidance, photo coordination, or broker representation.
$499 FSBO Plus is a seller-managed MLS option with listing entry and edits. The seller handles calls, showings, offers, contracts, negotiations, title coordination, and closing. It does not include a CMA, broker representation, or transaction management.
The North Texas page focuses on Collin County, Denton County, Grayson County, and northern growth communities including Frisco, Plano, McKinney, Allen, Prosper, Celina, Denton, Little Elm, Aubrey, Sherman, Denison, Anna, Melissa, and nearby areas. For broader Dallas-Fort Worth coverage, use the dedicated DFW page. MLS availability can depend on the property location.
Yes, depending on the property and location. Full-service representation is usually the better fit when a seller wants help with pricing, buyer-agent communication, offer review, negotiation, deadlines, and contract-to-close support. MLS-only is better for sellers prepared to manage those responsibilities themselves.
Yes. Buyer-agent compensation, if offered, is separate from the listing plan and seller controlled. The strategy can be discussed based on the property, market, and offers received.
With the 1% full-service plan, showing coordination and buyer-agent communication support are included. With the $499 FSBO Plus plan, the seller handles calls, showings, and buyer inquiries directly.
Start with the property address, preferred list price, photos, basic property details, showing instructions, HOA information if applicable, and any important seller notes. Property-specific documents and MLS requirements can be addressed during setup.
Ready to List?

Sell smarter in North Texas without overcomplicating the process.

Choose 1% Full Service when you want Stephen involved from pricing through closing. Choose $99 MLS Basic for essential MLS input, or $499 FSBO Plus for a more flexible seller-managed MLS option.

Start Your Listing → Call / Text 409-996-9999
TREC Information About Brokerage Services TREC Consumer Protection Notice 1% Plan $99 MLS Basic Plan $499 FSBO Plus Plan Start Your Listing
Eaton Real Estate Company LLC. Stephen Eaton, Broker/Owner — Texas License #539000 | Florida License #BK3560755. Chevon Eaton, Broker — Texas License #567874 | Florida License #BK3554115. $99 MLS Basic and $499 FSBO Plus are seller-managed MLS options and do not include broker representation or transaction management. The 1% plan is full-service seller representation. Buyer-agent compensation, if offered, is separate and seller controlled.