Sell your North Texas home for 1% Full-Service or $500 MLS-Only.
Eaton Real Estate Company gives North Texas sellers a cleaner way to list across Dallas-Fort Worth, Collin County, Denton County, Tarrant County, and surrounding markets: full-service broker representation for 1%, or a $500 MLS-Only option for hands-on sellers who want exposure and control.
Choose the North Texas listing plan that fits how much help you want.
Some sellers want full-service support from listing to closing. Others mainly want MLS exposure and prefer to handle calls, showings, offers, and the transaction more directly.
1% Full-Service Listing
Best for North Texas sellers who want professional broker representation, MLS exposure, buyer-agent communication, offer help, negotiation guidance, and support through closing.
- MLS listing setup and broad online exposure
- Showing coordination and buyer-agent communication support
- Offer review, counter strategy, and negotiation guidance
- Contract-to-close support through deadlines and title
- Direct Texas broker support throughout the process
- 1% listing fee paid only if the property sells
$500 paid when live MLS
Best for hands-on sellers who mainly want MLS exposure and are comfortable handling calls, showings, offers, contracts, and title coordination.
- $500 MLS entry fee is paid when the listing goes live and is non-refundable
- Listing can syndicate to major real estate websites
- Seller provides photos, price, property details, and notes
- Seller handles calls, showings, and buyer inquiries
- Seller handles negotiations, contracts, and title coordination
- MLS-only does not include broker representation or transaction management
See the listing-side difference at 1%.
Enter a target sale price and compare a 1% listing-side fee against a 3% listing-side fee. This is only an illustration. Buyer-agent compensation, closing costs, concessions, and other fees are separate.
Illustration only. Actual costs depend on your listing agreement, buyer-agent compensation strategy, closing costs, and transaction terms.
Built to be simple from setup to closing.
Whether you choose full-service representation or MLS-only, the goal is the same: get your North Texas listing positioned clearly and help you move forward without unnecessary confusion.
Choose your plan
Pick 1% Full-Service if you want representation and guidance. Pick $500 MLS-Only if you mainly want exposure and prefer to manage the sale yourself.
Send your listing details
Provide the property information, photos, preferred price, showing instructions, HOA details if applicable, and any important seller notes.
Go live and sell smarter
Your listing is prepared for MLS exposure, and you move forward with the support level that fits your plan.
Support or control? That is the real choice.
The plans are intentionally different, so North Texas sellers can choose what they actually need.
Choose the 1% plan if you want representation.
This is the better fit if you want help reviewing offers, communicating with buyer agents, managing deadlines, and working through the transaction from listing to closing.
Good for
- Sellers who want guidance
- Busy owners or relocating sellers
- Luxury, suburban, investment, and higher-value listings
What you keep
- MLS exposure
- Broker support
- Lower listing-side cost
Choose the $500 MLS-Only plan if you want exposure and control.
This is the leaner route for sellers who are comfortable handling buyer calls, showings, offers, contracts, and title directly.
Good for
- Experienced sellers
- Investors and hands-on owners
- Sellers who mainly need MLS visibility
Important difference
- MLS input only
- No full-service representation
- Seller manages the transaction
Built for Dallas-Fort Worth, Collin County, Denton County, Tarrant County, and fast-growing North Texas suburbs.
North Texas sellers range from urban condo and luxury owners to families in master-planned suburbs, investors, builders, and acreage owners across Dallas–Fort Worth and the fast-growing communities to the north.
Dallas, Uptown, Lakewood & Preston Hollow
Strong fit for Dallas sellers with condos, townhomes, luxury property, established homes, and listings where strong exposure and polished presentation matter.
Fort Worth, Arlington & Mid-Cities
Great for Tarrant County sellers, established neighborhoods, move-up homes, investment property, and homeowners comparing commission options before listing.
Plano, Richardson & Allen
A strong match for suburban sellers with established homes, executive neighborhoods, relocation demand, and high-equity properties.
Frisco, McKinney & Little Elm
Strong fit for Collin and Denton County sellers, newer homes, luxury suburbs, move-up sellers, and high-demand family neighborhoods.
Prosper, Celina & Aubrey
Built for fast-growing North Texas sellers with new construction, master-planned communities, larger homes, and buyers moving north.
Southlake, Colleyville & Grapevine
Good for luxury, executive, airport-adjacent, and established suburban listings where lowering the listing-side fee can make a major difference.
Denton, Flower Mound & Lewisville
Useful for Denton County sellers, college-town property, suburban homes, relocation buyers, and owners who want a simpler listing path.
Rockwall, Forney, Mansfield & Waxahachie
Strong for outer-ring DFW sellers, newer neighborhoods, move-up homes, and growing suburban markets with active buyer demand.
Sherman, Denison & Grayson County
Nearby North Texas sellers can use the same clear difference between full-service representation and MLS-only exposure.
Real feedback from sellers who worked with Eaton.
Eaton Real Estate Company’s review page shows trusted seller feedback across Texas and Florida, helping sellers feel comfortable choosing a lower-cost listing option.
“Very responsive and helpful.”
Seller Review Texas seller feedback“Swift and effective listing and sale.”
Seller Review Broker-led listing support“Helped us save a ton of money on commission!”
Seller Review Lower-cost listing supportCompare North Texas markets, plans, and seller resources.
Use these pages to compare nearby North Texas markets, review both listing plans, read seller feedback, and start when you are ready.
North Texas seller questions, answered plainly.
Sell smarter in North Texas without overcomplicating the process.
Choose full representation when you want Stephen involved from pricing through closing. Choose MLS-only when you only need MLS entry and are prepared to manage the transaction yourself.
Ready to Sell?
Start with your property address.
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.