Eaton Real Estate Company · The Seller's Brokerage

1% listing agent in Fort Worth.

Sell your Fort Worth home with direct broker representation from pricing through closing for a 1% listing-side fee. Prefer to manage the active sale yourself? Choose Eaton's $99 MLS Basic or $499 FSBO Plus option. Three clear listing paths for Fort Worth sellers.

1% paid only if sold $499 FSBO Plus alternative Broker-direct service Fort Worth + North Texas
Compare $99 MLS Basic, $499 FSBO Plus, 1% Full Service, or choose “Not Sure Yet.” No payment to compare your options.

Florida + Texas · One family brokerage

Three ways to sell in Fort Worth.

Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.

MLS Basic

$99flat fee

Get Listed.

For confident DIY sellers who mainly need MLS exposure.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 changes included; then $25 per request
  • Email support

You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.

Pay after signing, before MLS preparation.

Choose $99 MLS BasicFort Worth $99 Flat Fee MLS

FSBO Plus

$499flat fee

Sell It Yourself, With More.

For DIY sellers who want more flexibility and support.

  • 6-month MLS listing; maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone and email support
  • Sales-document resources
  • Review the live MLS listing before paying

You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.

Pay after live-listing review, per your agreement.

Choose $499 FSBO PlusSee plan details

Full Service

1%listing-side fee

We Handle It.

For sellers who want Eaton to represent them through closing.

  • Seller representation and CMA/pricing guidance
  • MLS setup and listing management
  • Buyer-agent showing requests, scheduling, access instructions and feedback
  • Offer review and negotiation
  • Contract, title and closing coordination

Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.

Paid at closing only if your property sells.

Choose 1% Full ServiceSee plan details
Fort Worth Seller Strategy

Price the house a Fort Worth buyer is actually comparing.

Fort Worth is too varied for one citywide pricing shortcut. A renovated home near the core, an established west-side resale, a property near TCU, and a newer home in north Fort Worth can attract different buyers and face different competition.

I want to look at the closest useful sold properties, the active homes buyers can choose today, your condition and updates, lot and location, and—where it matters—nearby builder inventory and incentives.

One local detail worth checking: Fort Worth is primarily in Tarrant County, but city limits also extend into other counties. The actual parcel, county, subdivision and property-specific records matter more than assumptions based only on the city name.
Established Fort Worth neighborhoods

In areas such as Arlington Heights, Ridglea, the Cultural District, Near Southside and TCU / Westcliff, age, renovations, lot, parking and block-by-block differences can matter more than a broad price-per-square-foot average.

North and far-north growth

In the Alliance-area growth corridor and newer communities, resale sellers may be competing with builders as well as other homeowners. Current incentives and available new-home inventory can change the buyer's math.

The offer is more than the price

Financing, concessions, option terms, repairs, appraisal risk, closing date and buyer-agent compensation can all affect the seller’s actual outcome. I look at the whole offer, not just the headline number.

Know the Numbers

See what a lower listing-side fee can mean.

Enter an expected sale price and compare Eaton’s 1% listing-side fee with a higher hypothetical listing-side percentage.

Compare with
$5,000 Eaton 1% fee
$15,000 3% listing fee
$10,000 Estimated difference
Illustration only—not a quote or promise of proceeds. All commissions are negotiable. Buyer-agent compensation, closing costs and other sale expenses are separate.
Stephen Eaton, Texas real estate broker
Stephen Eaton Broker / Owner · Eaton Real Estate Company Texas Broker #539000
Broker-Led · Seller Focused

Know who is representing your property.

Eaton is built around direct broker access and a streamlined seller model. If you choose 1% Full Service, I’m involved when the decisions matter—pricing, launch, offers, negotiation and the contract. If you choose MLS-Only, the responsibilities are clear before the listing begins.

Direct broker communication Call or text instead of getting passed through layers of a team.
Seller-only focus The brokerage model is centered on listing and property-owner services.
Three clear choices Representation when you want help; MLS-Only when you do not.
You make the final calls Price, buyer-agent compensation and offer decisions remain yours.
Seller Feedback

What sellers say about working with Eaton.

Published seller feedback from Eaton transactions in Texas and Florida.

★★★★★
“This was the exact service I needed to sell my property. I saved over $17K using their services.”
Jerome S. · Austin, Texas
★★★★★
“He helped us save a ton of money on commission. His responsiveness was within minutes.”
Leslie R. · Houston, Texas
★★★★★
“From start to finish, he made the selling process seamless and stress-free.”
Tim W. · Cape Coral, Florida
Simple Online Start

Getting listed is straightforward. What happens next depends on your plan.

All three plans start with the applicable listing documents. After launch, the 1% plan includes representation while MLS-Only leaves the active sale with you.

Choose your support level

Select 1% Full Service, $499 FSBO Plus, or “Not Sure Yet.”

Build and approve the listing

Provide property details, photographs, disclosures, pricing and access instructions, then review the listing before launch.

Launch with clear responsibilities

With 1%, Eaton continues through showings, offers, negotiation, contract and closing. With MLS-Only, you manage the active sale.

Fort Worth + North Texas

Selling elsewhere in DFW or Texas?

Explore our Dallas–Fort Worth, North Texas, and statewide listing options. Compare 1% Full-Service and $499 FSBO Plus for your property’s location. You can also review our DFW low commission Realtor comparison.

Active Eaton 1% Listing · Fort Worth

Current seller representation in Fort Worth.

3720 River Birch Road adds current, city-specific brokerage activity to this Fort Worth seller page.

3720 River Birch RoadFort Worth, TX 76137 · Active 1% Full-Service Listing
Active Eaton Listing3720 River Birch Road in Fort Worth, Texas, an active Eaton listing
3720 River Birch RoadFort Worth, Texas · Full-service seller representation
Straight Answers

What Fort Worth sellers usually want to know first.

Clear answers about representation, MLS-Only service, pricing and the local market.

Is the 1% Fort Worth plan full service?

Yes. It includes seller representation, MLS exposure, pricing and listing guidance, showing coordination, buyer-agent follow-up, offer review, negotiation support and contract-to-close guidance.

What is the difference between the 1% and FSBO Pluss?

The 1% plan includes brokerage representation throughout the sale. The FSBO Plus is MLS input only: the seller manages inquiries, showings, offers, negotiations, contracts and closing.

Which MLS is used for Fort Worth listings?

Fort Worth is part of the North Texas MLS market served through NTREIS. Exact listing requirements depend on the property and the applicable MLS rules.

How should I price a Fort Worth home?

Start with the closest useful sold and active alternatives, then account for condition, updates, lot, location, concessions and current competition. In north Fort Worth growth areas, nearby new construction may also matter.

Does new construction affect Fort Worth resale sellers?

It can. In newer growth corridors, buyers may compare your resale against a builder’s base price, incentives, financing offers, warranties, upgrades and closing timeline.

Is buyer-agent compensation included in the 1% fee?

No. The 1% is Eaton’s listing-side fee. Any buyer-agent compensation is separate, negotiable and chosen by the seller.

Who provides the photographs and property access?

The seller provides the listing photographs and property access. Under the 1% plan, Eaton coordinates showing requests and agent communication.

When do I pay?

The 1% listing-side commission is paid at closing only if the property sells. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid. See the Texas flat-fee MLS terms.

Eaton Real Estate Company · The Seller's Brokerage

Ready to see which Fort Worth listing path fits?

Start with your property address and compare Eaton’s 1% Full-Service and $499 FSBO Plus options.

No payment and no obligation to compare your options.