Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Southlake sellers can choose 1% Full Service for broker representation or use a $99 MLS Basic / $499 FSBO Plus plan when they want to control the transaction themselves.
Texas Broker #539000 · Seller-only representation · Cancel anytime for $0* · $99 MLS option
Flat-fee plans are seller-managed. The 1% plan is full seller representation from pricing through closing.
6-month MLS listing · up to 10 seller-supplied photos · 2 listing changes included · email support.
You handle pricing, showings, offers, negotiation and closing.
6-month MLS listing · maximum MLS photos · unlimited reasonable changes · phone + email support.
You still manage the sale. Optional photography is $199; Eaton yard sign is $99.
CMA + pricing guidance · buyer-agent communication · showing coordination · offer review + negotiation · contract-to-close.
Paid at closing only if sold.
When sale prices are higher, small differences in pricing, presentation, negotiation and listing-side fees can translate into meaningful dollars.
Luxury positioning: finish level, lot, pool, outdoor living, architecture and renovation quality should be compared with genuinely competing luxury inventory.
Buyer expectations: higher-end buyers often scrutinize photography, disclosures, maintenance history and negotiation details more closely.
Before launch: organize upgrade records, major-system ages, HOA information if applicable and the strongest nearby active alternatives so the listing has a defensible pricing story.
Finish level, lot, outdoor amenities, updates and competing luxury inventory should be reflected in the launch strategy.
A lower listing-side fee can preserve more seller equity, but the listing still needs professional positioning and execution.
Higher-end buyers often scrutinize condition, photography, disclosures and negotiation details more closely.
1. Send the address. Eaton confirms MLS coverage and service availability.
2. Choose the plan. Pick MLS-only or full representation.
3. Build the listing. Complete property facts, photos, disclosures and showing instructions.
4. Launch. Full-service clients get representation; flat-fee clients manage the active transaction.
Is 1% Full Service available for higher-priced Southlake homes?
Yes, subject to the signed agreement and property eligibility. The 1% listing-side fee is paid at closing only if the property sells.
Are professional photos included?
Professional photography may be offered separately. The current optional photography price is $199.
What matters most in Southlake pricing?
Finish level, lot, pool and outdoor amenities, renovation quality, school-area context and the nearest competing luxury inventory.
Can I cancel full service?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Send the property address and compare $99 MLS Basic, $499 FSBO Plus and 1% Full Service.
