Sell Your Frisco Home for 1% or Get on the MLS for $500
Eaton Real Estate Company gives Frisco and North Dallas sellers two straightforward ways to list: full-service broker representation for 1%, paid only if the property sells, or a $500 MLS-Only option—paid when it goes live and non-refundable— if you want to handle the sale yourself.
Clear listing options for Frisco and North Dallas sellers.
Frisco sellers compete across a fast-growing North Dallas market shaped by newer construction, master-planned communities, relocation demand, and nearby inventory in Plano, Prosper, McKinney, Allen, and Celina.
Choose full-service representation when you want broker guidance from listing through closing, or MLS-only access when you are prepared to manage the sale yourself.
Two clear listing options for Frisco sellers.
Pick the service level that matches how much help you want during the sale.
1% Full-Service Listing
Best for Frisco sellers who want professional representation, MLS exposure, showing coordination, offer help, negotiation support, and contract-to-close guidance. The 1% listing fee is paid only if the property sells.
- MLS listing exposure
- Major real estate website syndication
- Showing coordination and buyer-agent communication
- Offer review and negotiation support
- Contract-to-close guidance
- No upfront listing fee
$500 Flat Fee MLS
Best for experienced sellers who mainly want MLS exposure and want to handle their own calls, showings, contracts, negotiations, and closing coordination. The $500 fee is paid when the listing goes live and is non-refundable; MLS-only does not include broker representation.
- MLS listing input
- Major real estate website syndication
- Seller handles calls and showings
- Seller handles offers, contracts, and title work
- Typical 6-month listing term
- MLS-only service with no full-service representation
Built for Frisco and the surrounding North Dallas seller markets.
Frisco-area sellers can choose the same two listing plans across nearby North Dallas communities.
Frisco
Strong fit for sellers who want broad exposure, cleaner pricing, and a listing option that does not feel old-school.
Plano & Allen
Established nearby markets where sellers often compare listing fees and want a clear value proposition.
Prosper & Celina
Good for newer homes, move-up sellers, relocation buyers, and outer North Texas growth-market searches.
McKinney & Little Elm
McKinney and Little Elm sellers can use the same lower-cost listing options for established homes, newer communities, and relocation-driven sales.
From sign-up to MLS exposure without the complicated pitch.
Choose your plan, provide the property details, review the listing, and approve it before it goes live.
Choose Your Listing Plan
Pick 1% Full-Service representation or the $500 MLS-Only option depending on how much support you want.
Send the Listing Details
Provide the property details, price, photos, and listing information needed to prepare your MLS listing.
Go Live and Start Getting Exposure
Your listing goes live and buyers can find it through the MLS and major real estate websites.
Sellers value the savings, support, and responsiveness.
Helpful Texas seller pages.
Compare broader Texas coverage and nearby DFW seller markets.
Simple answers before you list.
Do you serve Frisco, Celina, and nearby North Dallas communities?
Yes. Eaton serves Frisco, Celina, Plano, Prosper, McKinney, Allen, Little Elm, and other North Dallas communities through the same seller-focused listing options.
Can I sell my Frisco home with the 1% plan?
Yes. The 1% Full-Service option includes broker representation, MLS exposure, showing coordination, offer help, and contract-to-close support. The listing fee is paid only if the property sells; buyer-agent compensation, if offered, is separate and chosen by the seller.
What does the $500 MLS-Only plan include?
The $500 plan is MLS input only and does not include broker representation. It is paid when the listing goes live and is non-refundable. The seller handles calls, showings, offers, contracts, negotiations, title, and closing.
Can I choose the buyer’s agent commission?
Yes. Sellers can choose what they want to offer, if anything, to a buyer’s agent. The right strategy depends on the property, price point, and seller goals.
Ready to sell smarter in Frisco?
Choose 1% Full-Service broker representation or the $500 MLS-Only option and get a cleaner, lower-cost path to market.
Ready to Sell?
Start with your property address.
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.