1% listing agent in Frisco.
Eaton Real Estate Company gives Frisco homeowners three clear ways to sell: 1% Full-Service listing representation when you want broker guidance from pricing through closing, or a $99 MLS Basic or $499 FSBO Plus listing when you are comfortable managing the sale yourself.
1% Full-Service is paid only if the property sells. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid. Buyer-agent compensation, if offered, is separate and chosen by the seller. All compensation is negotiable.
Keep the listing plan simple. Put the strategy where it matters.
Frisco homeowners comparing a traditional listing agent, a low-commission realtor, a discount broker or flat fee MLS service are usually deciding how much of the transaction they want handled. Eaton offers two defined service levels, then focuses the listing around the actual property and the buyers it will compete for.
Lower listing-side cost
The 1% plan gives you full seller representation with a listing-side fee paid only if the home sells.
Two service levels, not a package maze
Choose broker representation or MLS-only exposure based on how much of the sale you want to handle yourself.
Frisco pricing stays property-specific
Neighborhood, condition, build year, HOA, school district, lot and current competition can matter more than a citywide average.
Florida + Texas · One family brokerage
Three ways to sell in Frisco.
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
Get Listed.
For confident DIY sellers who mainly need MLS exposure.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 changes included; then $25 per request
- Email support
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicFrisco $99 Flat Fee MLSFSBO Plus
$499flat fee
Sell It Yourself, With More.
For DIY sellers who want more flexibility and support.
- 6-month MLS listing; maximum MLS photos
- Unlimited reasonable listing changes
- Phone and email support
- Sales-document resources
- Review the live MLS listing before paying
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
We Handle It.
For sellers who want Eaton to represent them through closing.
- Seller representation and CMA/pricing guidance
- MLS setup and listing management
- Buyer-agent communication, showings and feedback
- Offer review and negotiation
- Contract, title and closing coordination
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
A side-by-side answer before you sign anything.
Use the 1% plan when you want representation and transaction help. Use MLS-only only when you are comfortable taking responsibility for the active sale.
Frisco is one city, but it is not one comparable market.
A useful pricing plan starts smaller than “Frisco.” Buyers compare by subdivision, school district, age, finish level, lot, HOA, commute pattern, current resale inventory and nearby new-home alternatives.
Starwood, Lone Star Ranch and Phillips Creek Ranch
Established Frisco communities can create wide value differences based on lot, updates, pool, roof and systems, location inside the neighborhood, HOA details and how closely a competing sale matches the subject property.
Fields, Brookside, The Grove Frisco and Newman Village
In newer and still-developing areas, resale sellers may be compared with active builder inventory. Pricing should account for completion timing, included upgrades, lot differences and the incentives a builder is offering at that moment.
Frisco Square, Stonebriar-area and attached-home sellers
Townhomes, condos and mixed-use-area properties need a tighter comparison set. Association fees, parking, unit position, amenities, rental rules and property type can be as important as square footage.
Collin County, Denton County and school-district boundaries
Frisco spans both Collin and Denton counties. Properties inside the city can also fall into different school districts. Verify the actual parcel records and district instead of assuming every Frisco address has the same tax or school profile.
Price for the buyer comparison set, not for a broad Frisco average.
The first job is to identify what a serious buyer can buy instead of your home. Then the list price and presentation need to make sense against that group.
Start with the closest resale competition
Favor the same subdivision or a genuinely comparable micro-market before widening the search.
Separate updated from original condition
Renovation quality, roof, HVAC, flooring, kitchen, baths, pool and major systems can change the buyer's comparison.
Account for active competition
Closed sales explain the past. Current listings show what buyers can choose from today.
Make the listing easy to evaluate
Accurate details, good seller-provided photos, clear showing access and organized HOA/property information reduce friction.
A resale home may be competing with a builder's total offer, not just its asking price.
This matters most where buyers can choose between a resale home and a new build in or near the same Frisco search area. Builder incentives can change quickly, so the comparison should be made when the resale listing is being priced — not months earlier.
Compare the full buyer decision.
- Base price plus lot premiums and selected upgrades
- Current closing-cost or financing incentives
- Completion timeline versus a move-in-ready resale
- Taxes, HOA and community costs for the specific property
- Resale advantages such as completed improvements, mature landscaping, pool or established location when applicable
- The actual net terms a buyer receives, not only the builder's advertised headline price
See the listing-side difference at your expected sale price.
The illustration compares a hypothetical 3% listing-side fee with Eaton's 1% Full-Service listing-side fee. It is a simple way to see why higher-value Frisco sellers may care about the fee structure.
This does not include buyer-agent compensation, concessions, title charges, repairs, taxes or other closing costs.
Illustration only. All commissions are negotiable. This is not a net sheet, appraisal, legal advice, tax advice or guarantee of proceeds.
A straightforward path from your Frisco address to market.
The setup is simple. The amount of help after launch depends on the plan you choose.
Choose your plan
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Send property information
Provide the address, preferred price, photographs, property details, disclosures and showing instructions.
Review and approve
Review the listing information and complete the applicable listing documents before activation.
Go live and move forward
The property enters the applicable MLS. Under 1%, Eaton stays involved; under MLS-only, you manage the active sale.
Get the property facts organized before buyers start asking.
Good listing presentation works better when the underlying information is accurate and ready.
HOA + community
Gather current dues, transfer information, assessments, restrictions, gate or amenity details and documents when applicable.
Updates + systems
Organize material renovations, roof, HVAC, windows, pool work, major repairs and permits or receipts you have available.
Parcel + district
Confirm county, appraisal records, school district and other property-specific facts rather than relying on a generic Frisco profile.
Photos + access
Seller provides listing photographs and the agreed access method. Clean showing instructions help the launch feel organized.
A real Frisco seller has already reviewed the experience.
Eaton's review page currently displays public Zillow feedback from sellers in Texas and Florida, including a Frisco home seller.
“Stephen was so helpful and made the process super easy.”
Verify neighborhood and property details at the source.
These official resources are useful when you need parcel, HOA or development information before listing.
Frisco stays focused. Broader DFW searches go to broader pages.
Use these pages when your search or property sits outside the Frisco-specific seller market.
Choose the support level that fits a Frisco sale.
Compare the three plans by seller workload, fee structure, representation and the demands of a fast-changing resale market.
Explore the detailed plan comparison →Straight answers before you list a Frisco home.
Is Eaton's 1% listing plan in Frisco really full service?
Yes. The 1% Full-Service option includes seller representation, pricing and listing-positioning guidance, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation help and contract-to-close guidance. The 1% listing-side fee is paid only if the property sells.
What is included in the $499 FSBO Plus option?
The FSBO Plus is limited-service MLS input with a six-month listing term and listing changes included. The seller handles calls, showings, offers, negotiations, contracts, title and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Does Frisco being in both Collin and Denton counties matter when I sell?
It can. County appraisal records and some property-specific information depend on the parcel location. Verify the actual county, appraisal district and school district for the property instead of assuming every Frisco address has the same profile.
How should I price a Frisco home when builders are offering new construction nearby?
Compare the full buyer choice: resale price, condition, upgrades, lot, HOA, move-in timing and the current incentives attached to competing new homes. Builder incentives can change, so the comparison should be current when you set or adjust your list price.
Do you provide professional listing photography?
No. Sellers provide the listing photographs. You can use your own photos or hire the photographer you prefer. The photos should accurately represent the property and be ready in the format needed for MLS input.
Who handles showings under the 1% plan?
Under the 1% Full-Service plan, Eaton coordinates showing requests and buyer-agent communication. The seller provides the agreed method of property access.
Can I choose what, if anything, to offer a buyer's agent?
Yes. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee, negotiable and chosen by the seller. The appropriate strategy can depend on the property, price point and seller goals.
Can I start MLS-only and later ask for full representation?
Yes. Contact Eaton if you decide you want representation, offer and negotiation help or contract-to-close guidance. Any change in service level and terms should be documented before full-service representation begins.
What do I need to start if I want to sell my house in Frisco?
Start with the property address, your preferred list price, photographs, basic property details and the service level you are considering. Eaton can then prepare the appropriate next steps for 1% Full-Service or $499 FSBO Plus.
Do you also serve Plano, Prosper, McKinney and other nearby North Texas markets?
Yes. Eaton serves sellers across the Dallas–Fort Worth and North Texas market. This page is intentionally focused on Frisco; use the Dallas–Fort Worth, North Texas or coverage pages for broader service-area information.
Ready to see which Frisco listing plan fits?
Start with your property information, compare 1% Full-Service with $499 FSBO Plus, and choose the level of help you actually want.
Eaton Real Estate Company LLC · Stephen Eaton, Broker / Owner · Texas Broker License #539000. 1% Full-Service is paid only if the property sells. $499 FSBO Plus is a limited-service MLS listing without seller representation. Buyer-agent compensation, if offered, is separate and chosen by the seller. All compensation is negotiable.