Eaton direct · FL & TX
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1%
Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
1% where confirmed
Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Your choice
Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Celina is a fast-growth North Texas market where resale sellers compete directly with new construction. Community, builder, lot position, HOA or PID costs, school-area preference, upgrades and available incentives can materially change a buyer’s comparison. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Celina is a high-growth North Texas market where resales often compete with builders in master-planned communities and with Prosper-area alternatives. Builder incentives, HOA or PID costs, lot size, community amenities and the difference between newer subdivisions and acreage should be built into the pricing strategy.
Celina is a fast-growth North Texas market where resale sellers compete directly with new construction. Community, builder, lot position, HOA or PID costs, school-area preference, upgrades and available incentives can materially change a buyer’s comparison.
Compare the closest relevant sold and active homes by neighborhood, age, lot and condition.
Have recurring community charges and assessments ready when they apply.
Major-system history and repair documentation can reduce uncertainty during inspections.
In growth corridors, compare resale pricing with nearby builder inventory and incentives.
Make access simple for qualified buyer agents and respond quickly to scheduling requests.
Review financing, option and inspection terms, concessions, appraisal exposure and closing timeline alongside price.
Eaton serves sellers throughout Texas. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.